ITS A WAY OF LIFE, ITS MORE THAN JUST FOOTBALL from SEVENSTORE on Vimeo.
 

SEVENSTORE present the new Nike Liverpool F.C. Away Kit through a visual essay celebrating the local football community, led by prominent freestyle footballer Richard Braithwaite.
 
Richard AKA Mr. Silky Skills is a devoted Liverpool fan, professional freestyle footballer and youth worker situated in and around the heartland of Liverpool’s community. His devotion for Liverpool Football Club started from a young age, coercing the growth of his career to break down the barriers faced in a multi-cultural society today.
 
Richard aims to shadow the intentions of his beloved Liverpool Football Club by bringing people together from a grassroots level to drive forward the future look of football, no matter what race, gender or background. The initiative reflects a new age of footballing spirit intertwined with the passion and culture derived from a city of champions.
 
“You’ll Never Walk Alone” is not only a motto adopted by the football club, but a message which has transpired through professionals, fans and communities that make Liverpool what it is today. it is a way of life and so much more than a game of football.
 
Sitting at the heart of the story is the connection between each and every individual, their love of football and Liverpool. The 2020/21 Away Kit looks beneath the surface of the city, through reference to brutalist architecture and exploration into the sub-cultures that unite together driving forward the passion and pride of the club.
 
Together with SEVENSTORE’s convergence with fashion brands Nike, Parra, Stüssy, Sasquatchfabrix and Needles, the community of the next-generation shows that integration is the way and football is the model to bringing people together forevermore.











































The Nike Liverpool Away Shirt will be available in-store and online from 17 AUG 20.
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