Nike's Air Max infusion is one of the greats. Through the decades since the initial conception of the Air Max 1 in 1987, Nike’s ascendency through the sneaker sphere has been the result and popularity of the Air Max fixture. An all new take on comfort at the time, the Air Max addition has made its way into Nike’s most popular silhouettes; Air Force 1, Air Max 90, Air Max 97 and the North West favourites, Nike Air Max 95.