Fred Perry Subculture
SEVENSTORE will partner with Fred Perry for a Subculture Live event in Liverpool on Thursday 15th August, celebrating the launch of the brand-new Fred Perry x Raf Simons collection.
The event, displaying SEVENSTORE’s ongoing presence in Liverpool’s music scene, will take place at SEVENSTORE’s Baltic Triangle retail and creative space, with live music and a further Fred Perry archive exhibition.
Combining Fred Perry’s fashion heritage and Liverpool’s contemporary live music scene, the event will feature an exhibition display curated from the Fred Perry archive collection, complete with a display of the brand-new, shoppable collection designed in collaboration with Raf Simons. Live music on the night will be provided by mutant 50s-doo-wop six-piece Trudy and the Romance, with an additional DJ set from acerbic post-punks Eyesore & The Jinx.
The Subculture Live event marks the launch of the brand-new collaboration between Fred Perry and Raf Simons. Focusing on the energy of youth and prevailing subcultures of the 1980s, the new Fred Perry x Raf Simons collection features archive images by British photographers Gavin Watson and George Plemper emblazoned onto the clothing range. Watson’s work paints a picture of the friends and characters he captured when part of the two-tone scene, with Plemper, a south London school teacher, offering a set of images that form a stark portrait of the working class lives and communities that surrounded him. The faces digitally printed onto the iconic Fred Perry pique polo shirt will provide the main story of the collection, with the range fully shoppable on the night of the Subculture Live event.
Fred Perry Subculture has shared a close relationship with the British music scene, providing a fertile ground for British subcultures, its music, and the heritage that continues to inform the brand today. The event at SEVENSTORE will feature as part of the Subculture Live series, a platform that both shines a light on icons of the British music scene as well as emerging bands ready to turn heads on the global stage.
Displaying a commitment to showcasing new, British artistic talent, the event will feature a headline performance from a fresh incarnation of Trudy and the Romance. Now operating as a six-piece, the band released their debut album, ‘Sandman’, in May of 2019 which sees an ice cool continuation of their mutant slacker meets cosmic 50s doo-wop sound. Further music on the night will come from the record collection of Eyesore & The Jinx, one of Merseyside’s riotous new talents to have emerged “from the putrid banks of the River Mersey” toting rough edged post punk sensibilities with rare surf grooves.
Fred Perry Subculture Live at SEVENSTORE takes place from 7pm on Thursday 15th August.