Nike’s rise of dominance throughout the footwear and apparel landscape is a reminder of their investment into innovation, progression and design. As they become an even larger driving force of a rolling wheel of trends, it is their stamp on modern popular culture and lifestyle that has been highlighted through a number of the most coveted launches to date. Sneakers have always been at the forefront of such ascendency with Nike having dipped their toe’s into past eras, creating an inspiration for themselves going forward and highlighting specific movements, years, influencers and monarch’s of fashion.
Within their latest venture, Nike enhance the Air Max 90 catalogue with a nod to pirate radio of the 1960’s. Paying homage to the underground movement with a pack of two sneakers, this foray into realms of music and radio collaboration is not their first. In 2006, Nike partnered up British artist, Ben Drury on an Air Max 1 collaboration that celebrated the renegade movement. Other notable partnerships have been made with the likes of Dizzee Rascal and Wu-Tang Clan in the past, with the outcome comprising of some of Nike’s most-sought after offerings.
The Nike Air Max 90 ‘Pirate Radio’ pack arrives in two colourways; one clean, crisp white colourway and the other made up of blue, red and silver – inspired by the union jack flag of Great Britain. In their true form, both sneakers are constructed in the finest leather fabrication with the latter housing silver mesh panelling and embroidered swooshes. Meanwhile, the white rendition of the Air Max 90 incorporates gold-toned details and Air Max branding. Other key features include radio wave heel detailing and distinct skull broadcasting logos printed on both translucent outsoles, completing the design.
The Nike Air Max 90 ‘Pirate Radio’ pack will be available online from 13 FEB 21.