A pioneer of distinctive sports footwear since 1906, New Balance’s commitment to consistency and focused know-how has paved the way for a longstanding history ingrained in sneaker culture.
Over the century-spanning outing, New Balance have a gained a solidified stance on the ever-changing contemporary footwear landscape. More recently, a whirlwind of collaborations have seemingly shifted the focus of strictly sportswear sneaker offerings to accommodating a wider world of fast-flowing fashion trends. With that in mind, New Balance have integrated themselves into the idealistic world of Charaf Tajer, founder and creative director of Parisian brand, Casablanca, for their next like-minded collaboration.
The newly found partnership welcomes their second iteration of the 327 silhouette – a mock-up of vintage New Balance shapes from the ‘70s and a brand-new offering that only entered the market earlier in the year. This refined addition arrives in a premium perforated leather upper with plush suede overlays, accentuating the crossover of luxury and athleisure. Such quality is showcased through intricate details of ‘N’ branding to each side, a tread-like sole unit for extra grip and touches of Casablanca’s vibrant colour schemes.
To celebrate the next instalment of the 327, SEVENSTORE pay homage to the golden age of cinematography with a subtle ode to the film, Casablanca. An editorial steeped in a visionary of romanticism and playfulness that pieces iconic scenes and poses from the love story together. Fusing new with the old, Casablanca looks merge together to compliment the 327 model and showcase a gender-neutral approach for a perfect amalgamation of comfort and elegance.
The New Balance X Casablanca 327 is available to register to purchase on SEVENSTORE Launches now.