Going beyond product, embracing culture, exploring creativity, nurturing experiences while crossing different worlds and different energies, bringing communities together in a journey into the unexpected – this is MONDOGENIUS. A digitally led experience across 5 cities and through the vision of 11 designers, all under one show.
 
One of the designers taking part in this new chapter for Moncler Genius is Matthew M. Williams of 1017 ALYX 9SM. Partnering for the third time, Moncler and 1017 ALYX 9SM is a step up in confluence of close-knit relationships, sharing different areas of expertise and applying signature 1017 ALYX 9SM codes to the history of Moncler. Creating a fierce beauty from realism and the uncompromising facts of life is his unique gift, merging hyper technicality with a crafted feel for his utilitarian collections. A dual approach of blending innovative construction with eye-catching metalware has shaped his collaboration with Moncler Genius since the start, establishing a distinctive design language that is both urgently metropolitan and instinctively of the moment.

Growing up in California, over the course of his 10-year career, Williams has collaborated with the best in the world of art, music and fashion, creating a refined aesthetic based on the foundations of subculture. From his humble beginnings working alongside Virgil Abloh and Heron Preston, Williams’ 1017 ALYX 9SM has been the result of passionate deviations into research and development work inspired by youth in California and global urbanites. Alongside 1017 ALYX 9SM, Matthew M. Williams was appointed Creative Director of the Givenchy fashion house in 2020.
 
“In these ever-evolving times, I truly believe in the power of connecting communities around the world through experiences. The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. This is the principle that guided the creation of Moncler Genius for 2021,” said Moncler Chairman and CEO Remo Ruffini. 
 
The codes of signature 1017 ALYX 9SM hardware make Williams’ design so distinct. Leading this charge of stand-out embellishments are the buckles that find themselves around the collars of jackets, the waists of pants and infused into a range of headwear. Known to be inspired by the rollercoasters from Six Flags amusement park in the US, the famed buckle detail is the utilitarian touch that puts Williams’ design into a new dimension. The merging of advanced innovation and crafted feel is the 1017 ALYX 9SM signature, swiftly translating Moncler’s mountain ethos to within a fast metropolitan setting.
 
6 MONCLER 1017 ALYX 9SM is available to purchase online now. 





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