United Standard founder Giorgio Di Salvo wanted to make sure all United The future of Italian Streetwear. United Standard are at the forefront of the underground renaissance of technical streetwear. With strong graphic sensibilities, the brand juxtaposes the masculine aesthetics of motor vehicles with technical, lightweight fabrics. Combine this with the futuristic, utilitarian DNA running through each season's collections, United Standard is on the cusp of contemporary fashion. The United Standard collection at SEVENSTORE features crewsweats, hoodies and accessories for the utilitarian fashion fan.