PACCBET or more commonly known Rassvet was founded in 2016 by Gosha Rubchinskiy and friend/ pro-skater Tolia Titaev. The Muscovite brand spotlights Russian skate culture - think east-meets-west where east is influenced from their native eastern bloc, and west is hits of collegiate America. The result is crowd-pleasing streetwear staples that fuse a gritty, retro-futurist aesthetic with the early 2000’s skate culture.