OFF-WHITE c/o VIRGIL ABLOH

Through his generation-defining streetwear brand, OFF-WHITE c/o Virgil Abloh, Virgil has reframed the quotation mark. “Air quotes” used to signal the speaker was denoting something ironic or mocking (unless you’re reading a novel, which you should be), but since they’ve been emblazoned across Nike Footwear (“AIR”), underwear (“SOCKS”),and even passport covers (“PASSPORT”) they’re pretty much the gatekeepers of cool. As such, shop the OFF-WHITE collection at “SEVENSTORE”. Are we doing that right? View
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