HOKA ONE ONE
HOKA’s original goal was to improve endurance race times by designing a shoe to go downhill faster. Then they improved the experience of going uphill too. And down again. And up again. In doing so, they inadvertently reinvented the running shoe. The set of stairs in your office may be the biggest hike you’ll go on today but at least you’ll walking on a bed of HOKA marshmallow clouds.