You either die a hero, or live long enough to see yourself become a legitimately credible fine artist: Helmut Lang (the Austrian), after rewriting the fashion calendar and defining 90’s minimalism, went on to burn his archive and turn it into sculpture. Meanwhile, Helmut Lang (the brand) lives on through new collections from guest designers and archive Re-Editions to excite the OG fans. So, actually, Helmut did both. And that’s why In Lang We Trust.