Born and raised in Venice Beach, California is Eli Russell Linnetz, a name recognised as a collaborator to the likes of Kanye West, Lady Gaga, Kim Kardashian, Comme des Garçons and founder of ERL. ERL is envisioned as a unisex brand, reflecting the heart and soul of the LA youth where Linnetz spent his childhood. The collection is an embodiment of Linnetz’ wardrobe, with a vibrant array of artfully emblazed logos and graphics onto a clear range of T-Shirts, Hoodies and Shorts.