ASICS

From being manufactured in founders Mr. Kihachiro Onitsuka’s living room in 1949 Asics has not just become Japan’s most successful sportswear company but the brand’s footwear range encapsulate decades of heritage, expertise and innovation. Onitsuka chose the name ASICS for his company in 1977, based on an acronym of an ancient ideal of "A Sound Mind in a Sound Body". Promoting a happy and healthy lifestyle through it’s radical use of innovation in it’s footwear, ASICS is a sportswear and streetwear icon. View
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