When Rudolf and Adi Dassler founded adidas in 1924 they couldn’t have imagined the impact their brand would have on the sporting landscape, and wider popular culture. The brand made history with the invention of screw-in studs in 1954, which would go on to inform a culture of forward thinking, cutting-edge technical design. At Seven we stock archival styles like the EQT and sought-after modern classics like the Ultraboost, featuring the most advanced midsole cushioning ever produced.