Rapper, producer, visionary. It’s said to be a thin line between genius and madness, and looking back over Kanye West’s career, it’s hard to argue he hasn’t walked that line – with generation-defining results.

The YEEZY BOOST line has been a runaway hit since its inception in 2015; debuting with bold new designs which capitalised on the best cushioning available on the market. Most importantly, in adidas Kanye found a partner willing to offer creative freedom.

West’s partnership with adidas doesn’t show signs of slowing down. Talking about their YEEZY BOOST line, Kanye promised everyone who wanted a pair would be able to get their hands on them, and increased quantities and restocks are seeing this become a reality.

The YEEZY Boost 700 launched back in November after debuting on the Yeezy Supply runway show earlier the same year. The first retro running silhouette from the brand features a mesh, suede and leather upper on a chunky, moulded midsole housing BOOST technology and flashes of orange to both lateral and medial sides; a look that divided fans at the time. Fast forward 10 months and the imitators are many – and appetite for the original strong as ever.

YEEZY BOOST 700 launches at SEVEN on the 15th September at our Baltic Triangle location, with the raffle closing on the 13th September. All winners will be contacted via email, and will be required to collect their pair in person at the specified location.