Y-3: the art of movement
Yohji Yamamoto’s tenure at y-3 has been a genre-defining exercise in creative design. Blending the best of adidas’ technical knowledge and Yohji’s mastery of avant-garde tailoring, the sportswear line stands alone in its dynamic, draped - but ultimately pragmatic – aesthetic.
Taking fluid lines through the city, the art of parkour is the perfect discipline to approve a collection built for the streets. Visually, it’s an elevated form of movement as poetic as it is physical. Practically, it gets you from point A to point B in the most efficient (and less travelled) way.
Showcasing the practical elements of Yamamoto and adidas’ collaborative line, we linked up with free runners from Airborn Academy Liverpool to traverse the city’s rooftops wearing the SS18 Y-3 collection.
SS18 sees new graphic logos and sneakers join collection mainstays like the classic t-shirt and hooded top. Silhouettes like the Kusari blend progressive design with premium materials and Boost technology for a high fashion take on performance footwear.
Shop the full Y-3 collection here.