Off-White is known as the “grey area between black and white,” while its fans know the brand as the leader of the streetwear world. Creative Director and Owner, Virgil Abloh has built his multi-million-dollar brand all while recently moving to Louis Vuitton Ready-to-Wear menswear, where the designs have already sold 30% more in the first 48 hours.
 


Off-White utilises key-aesthetics such as quotation marks, zip ties and yellow industrial buckle belts, which has become an iconic piece from the brand, in keep with Abloh’s previous study of Architecture.
 
What continues to be central to Off-White is the functionality of its streetwear, with crossbody bags maintaining a staple to each season. The industrial aesthetic of Off-White is seen through most of his AW19 collections – this can be seen through the sculpted sole and industrial pull-loop on the ODSY – 1000 Sneaker and the vulcanised sole of the Low Vulcanised Sneaker.
 


Off-White maintains its hype while collaborating with designers across the fashion and lifestyle world – with recent partnership with IKEA making sure that millennials are savvy with their fits and their home.

 Shop Off-White AW19 collection in our Baltic Triangle store and online here.
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