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The brainchild of Kanye West, YEEZY is one of the most sought-after brands in modern streetwear. Selling out almost instantly and then being flipped for double on the aftermarket, the brand is a mainstay of online raffles and in-store activations -getting your feet in a pair has become a rite of passage across today’s youth culture.

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In 2015, the now iconic – and Kanye’s first release with adidas - YEEZY BOOST 750 became an instant hit – with fans of the brand and Kanye alike queuing outside the adidas stores across the world. Ready to wear, hyped footwear and the most Instagram famous family on the planet, Kanye has graduated from music and taken over popular culture. With no formal training, Mr West has grown YEEZY into one of the most successful new brands in the last few years, and a catalyst for the streetwear renaissance.
 
June is set to be a big month for YEEZY BOOST fans; the anticipated all-black adidas YEEZY BOOST 350 V2, 700 V2 Vanta, 700 V1 Utility Black and 700 V2 Tephra are all releasing on SEVENSTORE Launches. Despite increasing the number of releases, the brand continue to drive the hype machine by offering region-exclusive colourways, with the YEEZY BOOST 350 V2 Antlia exclusive to Europe also set to drop in the coming months.

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Sign up for all of this month’s YEEZY drops at SEVENSTORE launches, or grab one of the last remaining pairs of the YEEZY BOOST 700 analog here.  
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