Editorial

ADIDAS ORIGINALS X CRAIG GREEN

Thurs, 23 Jan 2020 00:00:00 GMT

adidas Originals explore concepts of uniform and utility in a collaboration with London-born designer Craig Green.

Inspired by the rich sporting heritage of adidas - adidas Originals continues to evolve the brand’s legacy through its commitment to innovation and its ability to filter creativity found in sporting arenas through the lens of contemporary youth culture. In doing so, they have enlisted progressive menswear specialist – Craig Green, in a collaborative offering of the Kontuur silhouette.

Green has become a highly anticipated designer in the menswear realm in recent years, known for his firmly rooted collections of simple, rigorously considered signature garments, his distinct approach comes with substance and spectacle. He has carved a way as one of the world’s most innovative talents and it’s without question that this collaboration with the sportswear giants comes at a perfect time.

Showcased at Craig Green’s SS20 London Fashion show last year and split into two designs, the first takes on the adidas’ Kamanda inspiration, with a sole-unit dedicated to the shoe. Dressed in black, the sneaker adorns the classic adidas trefoil logo with Craig Green branding sitting on the tongue tab. The second comes in grey and black colourways, both accentuated in suede fabrication featuring a three-stripe design backed in an all-black sole unit.

As adidas Originals continues to lead the way as the pioneering sportswear brand for the street, Craig Green continues to rack up his well-deserved accolades driving forward structural, minimal iterations of menswear.

adidas Originals X Craig Green is available in-store and online from 31 JAN 20.

HOMME PLISSÉ ISSEY MIYAKE: DISTINCTIVE CRAFTSMANSHIP

Tues, 21 Jan 2020 00:00:00 GMT

Issey Miyake, a designer with some of the world’s most distinctive clothing and a creative symbol of craftsmanship who hails from Japan. He provides a fusion of modern proportions and innovative design; crossing class, ethnicity and gender boundaries into highly functional garments for all.

With the launch of Homme Plissé Issey Miyake sub-label in 2013 – a menswear sibling to Issey Miyake’s successful women’s line, Pleats Please, Miyake realised there was huge male interest in his pleats line. Homme ‘Plissé’ is derived from the technique used to give a permanent puckered or crinkled effect used by Miyake since 1988. The fabric is cut into the garments shape then it is pleated, in contrast to the conventional method of pleating a fabric and then cutting it into the design.

The beauty lies in the versatility of this collection, somewhat smart and casual. The pleated trousers offer comfort for long-haul travel or can be switched up and worn with a blazer for a smart event. Re-iterating that Miyake’s fundamentals cross class, ethnicity and gender boundaries, the Homme Plissé collection is for all ages and origins, inspiring people to express their own individuality.

Always looking towards the future, whilst his clothes may well outlast cheaper items on the market, Miyake makes them better value in the long run as well as making them more economically and environmentally efficient. His output looks to the future of tomorrow, a fast-paced approach to travel, without time to iron or steam, permanently pleated collections arrive with crease-resistant fabrication.

It is a continuation of Issey Miyake’s ability to produce intricate design. These intricacies boost quality and practicality, making trans-seasonal pieces stand the test of time.

The first flagship store for Homme Plissé based in Tokyo famed the pleating technology with a machine that will micro-pleat items of clothing in lightweight fabric. A nod to the interesting and surprising nature of the brand from store designer, Tokujin Yoshioka. Tying in links between design and retail is integral to Issey Miyake and he is one of the rare few where its history and aesthetics of the stores resonate with the brands values, producing a synergy of concept and content between the two.

Shop the latest Issey Miyake collection in-store and online now.

ADIDAS AMSTERDAM CITY SERIES

Tues, 21 Jan 2020 00:00:00 GMT

adidas bring in 2020 with their City Series collection arriving in the Dutch capital, Amsterdam.

Being one of the most sought-after retro pairs, adidas haven’t shown the Amsterdam in its true form for many years. Adorned in its signature Brown colourway complete with the gold foil branding and trefoil tongue tab, this shoe boasts a rich suede upper. This sleek casual silhouette is finished with a caramel heel tab, lining and the signature three-stripes by adidas.

A must-have on the terraces, this ‘70s inspired design is another instalment to the City Series. A collection of shoes re-imagined in a modern outtake, each named after certain cities around the world. Previous shoes include Malmo, Oslo and London.

adidas Amsterdam is available in-store and online from 25 JAN 20.

MARAY: Driven by Passion, Coffee & Booze

Tues, 14 Jan 2020 00:00:00 GMT

Le Marias – an intriguing old world, elegant neighbourhood situated in Paris, dominated by cobblestone alleys, restaurants, bars and hotels, and the stimulus behind Liverpool restaurant, Maray.

Maray Driven By Passion, Coffee & Booze from SEVENSTORE on Vimeo.

Nestled in the heart of the Albert Dock along with two other locations, Maray brings together spirit of independent and community culture through their tastes of small plates, cocktails and wine.

Deriving from inspirations of the Middle East, Maray’s approach is a special snapshot of what makes Le Marias special, and creating a fundamental atmosphere of positivity and enjoyment that can be a recipe for success.

SEVENSTORE sat down with the minds behind Maray to get an understanding of what keeps the restaurant ticking.

Watch the interview for exclusive insight into everything Maray.

ADIDAS 'HOME OF CLASSICS' COLLECTION

Tues, 14 Jan 2020 00:00:00 GMT

adidas introduces a collection dedicated to a range of their classic silhouettes decorated with an off-white palette.

Entitled the ‘House of Classics’, adidas are celebrating the iconic Stan Smith, Supercourt Premiere, Continental 80, Supercourt RX, Nizza HI and the Rivalry Low; rediscovered and recontextualised for fashion and casual wear. Accentuating a minimal outlook, this range of classics are made up from premium leathers and by stripping away the colours, adidas get down to the beauty of materials and fabrication that lay beneath.

These timeless icons have roots transcended in sports and have known to be shaped by athletes, musicians, designers, style icons and youth cultures. A nod towards the cultural connections that have built up through the years of one of the world’s biggest sportswear brands.

Shop the ‘Home of Classics’ collection in-store and online now.

THE NORTH FACE RE-INTRODUCES EXTREME

Fri, 10 Jan 2020 00:00:00 GMT

Today, The North Face are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products helping people explore and test the limits of the human potential.

First introduced in 1988, The North Face introduced the Extreme collection. Aimed at athletes progressing through the mountains at the highest level, this collection shattered the classic style of skiing – ushering athletes to bigger moves, both stylistically and performance.

The North Face has now re-introduced the Extreme collection, featuring design lines and inspiration from the 1990 editions, a reimagination of the 90’s off-piste must-have for the city. Mountain progression with street attitude.

The North Face Re-introduces Extreme collection is instore and online now.

THE BEST FROM LONDON FASHION WEEK: MENS 2020

Thurs, 09 Jan 2020 00:00:00 GMT

The January blues is well and truly in full form, but London Fashion Week: Men’s arrived in the British capital to kick of this year’s fashion calendar with a showcase of autumn/winter 2020 collections from an eclectic group of established and emerging designers.

Paria Farzaneh

London based designer Paria Farzaneh brought her signature patterns to an Iranian wedding on the first day of London Fashion Week: Men’s. A collection adorned with sustainable printing made in Isfahan, Iran. Natural dyes using Turmeric and Saffron – washed in the river and dried in the Iranian sun built the base for a forward-thinking traditional print.

Sitting alongside a number of GORE-TEX offerings, Farzaneh continued to push into a realm of sustainability with the use of Thermore insulation from recycled plastic bottles and fish netting made from recycled plastic yarns forming military and utilitarian-inspired items. A collection presented with functionality at the forefront, accompanying show notes explained that “in a fast-paced environment, we need to be prepared for environmental, social, and community factors that we face on a daily basis. While unaware of what we are preparing for, or what tomorrow brings, a sense of confidence, practicality and awareness, ready for our next expedition.”

Images by Photographer Christinia Fragkou

Bethany Williams

Winner of the British Emerging Talent Menswear at the Fashion Awards 2019, Bethany Williams brought her ‘No Recourse to Public Funds’ Autumn/Winter 2020 show to Brick Lane; an area not too far from Newham, a place where the largest number of women and children are in temporary accommodation in London. A signifier for Bethany Williams, a problem in which not only informs her work, but a theme which she can channel money made from the clothes back into.

Fashion has the ability to amplify ideas onto the bigger stage and Williams does so. Recycled materials, craft techniques and garment construction from children’s clothing shape the collection of wide-legged trousers and shrunken tops. It’s a collection of cheerful colours hoping to create a visible change within society. A creation into a mindful approach taking consideration into sustainability and social impact.

Images by Photographer Jason Lloyd-Evans

Nicholas Daley

Informed by the world of experimental jazz and psychedelic rock gives Nicholas Daley’s AW20 collection a soundtrack. A love of Jimi Hendrix and Prince play on the sexuality of music embodied with clothing that inform his newest collection.

Daley likes his shows to be about community, friends and family. His musician girlfriend came up with the title for the new collection, ‘The Abstract Truth’. An insight of an experimental nature, takes his work forward with a team of Japanese textile specialists to create new fabrics, he places great significance on craftmanship, retaining all production in the UK.

Special utility cuts worked with heritage checks, paying homage to his Scottish routes and an emphasis on accessories come in the form of crossbody bags and oversize baker boy hats. It is also worth noting his partnerships with adidas and Fred Perry made an appearance, amplifying the designer to the next stage.

Images by 10 Magazine

Ahluwalia

Priya Ahluwalia made 1965 a significant year behind her new Autumn/Winter 2020 collection. A focus on countries close to her family’s heritage – India, Nigeria, Caribbean and also England resonate with the expression of materials and dreamlike patterns used by Ahluwalia.

The frameworks of Barbara Brown – a British print designer best known for her work during the 60’s and 70’s make perfect inspiration in this collection. True to her design ethos, Ahluwalia fuses together sportswear designs with formal tailoring made from sourced deadstock clothing. A dreamlike world made from what materials are available to her at the time.

Images by Photographer Dominika Scheibinger

Wales Bonner

Wales Bonner brought the fundamentals of her brand to London Fashion Week: Men’s showcasing an inherent insight around black cultural histories. John Goto’s photographic exposure of Lewisham Youth Centre in 1970 London, as well as her family photo album directly informed the collection. This is the first time she has used her own experiences as a primary source for inspiration.

Wales Bonner’s interracial upbringing connects her to Lewisham in the 70’s. A playful aesthetic and defiant sense of style came from the Black Afro-Caribbean youth. A nod to 60’s Savile row tailoring fitted into archival adidas sneakers takes a Jamaican style woven into English-smartness. Preppy combos of blazers and pleated skirts makes up a strong representation of women in this collection and certifies Wales Bonner as a cultural leader for emerging designers.

Images by Photographer Christinia Fragkou

Martine Rose

Set in her daughter’s primary school, Martine Rose brought latex tailoring to her Autumn/Winter 2020 showcase. Nestled in the heart of her inspiration was the setting, alongside Croydon, Tottenham and Clapham Junction – all playing a small part in the background of Rose. While she adopted reference to place, it was also her previous collections made up with viscose shirting and jacquard denim that were talking points. ‘Expect Perfection’, played on the funny side of old things already used by Rose in previous collections.

Her reinvention of formalwear shines through new techniques and materials, one highlight being latex tailoring, a contrast to previous workings but a step into an interesting direction. It’s second-mature to Rose to keep changing the game and is at the forefront of driving ideas forward into new realms.

Images by Jason Lloyd-Evans and Christinia Fragkou

UNSEEN FOOTWEAR: REDEFINED MINIMALISM

Fri, 20 Dec 2019 00:00:00 GMT

Designed in London and made in Italy from 2017, Unseen footwear offers a collection of premium-crafted sneakers with an understated design.

Created completely unbranded, the subtle tones of Unseen footwear stand together in a reaction against the brand driven logo mania of today’s landscape. Making designs minimalist and refined.

Built on the fundamentals of quality over quantity, Unseen combines a range of the finest Italian fabrics and sole suppliers to create a true artisanal production. Working with traditional and responsible production in Italy and expert designers in London, Unseen have forged a set of clean lined sneakers with sophistication, subtle tonal embossment and 3M reflective material that make up the majority of the branding and decoration.

Shop the Unseen footwear collection in-store and online now.

THE NORTH FACE: TANGERINE TANGO

Thurs, 19 Dec 2019 00:00:00 GMT

Named after the coldest face of the mountain, The North Face was founded in 1966 by two friends who had an obsession with climbing and the outdoors.

The irony is, The North Face started on a beach. San Francisco’s North Beach Neighborhood to be exact, the birth place of the brand that has helped explorers reach the harshest climates known to man.

Now, more than 50 years on from when it was founded, The North Face delivers an extensive range of performance apparel, footwear and equipment pushing the boundaries through climbing, skiing and outdoor activity. Not only a dominant force in exploration apparel, but also a figure within the rise of streetwear; in particular, outerwear. The North Face has pushed innovation to the streets with notable collaborations with Junya Watanabe and Supreme, a true integral part to any winter wardrobe.

Known for comfort and functuality within their heritage, The North Face maintain commitment to pushing the limits of outerwear design. The introduction of a collection dedicated to Tangerine outtakes three significant silhouettes from The North Face range. The Lhotse Down Jacket, Mountain Q Jacket and the Insulated Mountain Q Jacket are in place to protect from the most extreme weather conditions, making them all waterproof, windproof and breathable.

All part of the black label collection, the Lhotse Down Jacket is perfected in a relaxed fit with 700-fill-power insulation comprising of square panel construction and a polyester ripstop shell.

Both Mountain Q Jackets feature a streamlined cut with lightweight fabric, finished with a hooded feature. Keeping you protected from all the elements.

Shop The North Face: Tangerine Tango collection in-store and online now.

adidas ZX 8000

Weds, 18 Dec 2019 00:00:00 GMT

adidas celebrate their Torsion technology anniversary by bringing back the original adidas ZX 8000.

Crafted in the OG colourway of light aqua tones, the silhouette captures the classic shape in perfect form. Emphasising the original quality of the sneaker is the technical mesh backed with a plush suede. Hints of green and yellow tones touch onto the retro inspired colour scheme that sits in with the Torsion system underfoot for maximised comfort and support.

The ZX 8000 is a re-imagination of a classic sneaker and a favourite in the ZX series.

The ZX 8000 is available in-store and online from 03 JAN 20.

INSIDE NEMEN: CREATING A CONFLICT WITH SCIENCE

Weds, 18 Dec 2019 00:00:00 GMT

Born under the guise of Leonardo Fasolo, Milan-based brand Nemen first come to fruition back in 2012.

Inside Nemen: Creating A Conflict With Science from SEVENSTORE on Vimeo.

After working under the teachings of Stone Island’s Carlo Rivetti in Milan’s European institute of design, Leonardo forged a path into a career driven by fabrication and aesthetic whilst taking aim at keeping a true artisanal approach and making.

Through his brand Nemen, he has adopted a handmade treatment of design in technical fabrication. Pushed forward through a realm of constantly innovative research, Leonardo’s hunger for experimentation has become part of the DNA of Nemen and is undoubtedly the driving force behind Nemen’s utility driven designs within the highest levels of garment production.

SEVENSTORE sat down with Leonardo Fasolo to give an insider’s view of the everyday workings of Nemen and what drives their experimentation and strategy forward.

Shop the latest collection from Nemen in-store and online now.

Eastpak X Ader Error

Mon, 16 Dec 2019 00:00:00 GMT

Eastpak and Ader Error have joined forces for the first time on a three-piece collection of street-ready bags.

Shaped by the Korean streetwear collective, Ader Error, this collaboration is one that sees a reinvention of the classic Eastpak signature Padded Pak’r backpack as well as two new silhouettes introduced to Eastpak’s baggage range; the Ader Sling Backpack and the Ader Cross Body bag.

All three bags are constructed in a black palette of durable nylon. Adorning the co-branded detailing, Eastpak and Ader Error have created a new multi-functional Sling Backpack comprising of a detachable front pocket which can be transformed into a bum bag also.

Finishing up the collection is the newly introduced Ader Crossbody Bag. A design that utilises function-first styling with mesh dividers, stash pockets and adjustable straps. Bringing together a masterclass in functionality with a touch of streetwear ready design.

Shop the Eastpak X Ader Error collection in-store and online from 19 DEC 19.

Knit Picking: The Key Knitwear Pieces for AW19

Fri, 13 Dec 2019 00:00:00 GMT

The Autumn Winter season opens up the wardrobe doors to a new world of possibility. A colder world, but one that weaves a narrative with more layers than a t-shirt and jeans.

It’s single-digits Celsius out there, but feel safe that searching for winter appropriate mid-layers is backed by thousands of years of knitting –the warm, fuzzy feeling of mohair against frostbite is part of the rich tapestry of human beings turning plants and animals into insulation.

DRIES VAN NOTEN - KNITTED MOCK SWEATER

If there’s one man to trust when it comes to adding colour or print to the typically muted AW season, it’s Dries Van Noten. Dries weaves some colour into oversized knitwear with the Tanish Mock Knit. Multi-coloured wools run through the high-necked, dropped-shouldered piece, resulting in a very wearable statement for the season ahead.

SASQUATCHFABRIX - BLACK MOHAIR CREWNECK SWEATER

Knits don’t have to be all clashing colours and patterns. Sasquatchfabrix take the essence of the AW season and render it in black mohair, complete with ribbed neck, raw cuffs and drop-tail hem.

ADER ERROR - COMPANY ROLL NECK

Korean creative outfit Ader Error place paramount importance on seasonal knits – the Company Roll Neck’s soft ivory wool construction is given a typically Ader graphic treatment, with their embroidered take on Paramount pictures iconic logo. A dropped shoulder places this front and centre in AW19’s best interpretations of the classic roll neck sweater.

NEEDLES - MOHAIR CARDIGAN

Needles bring an array of mohair cardigans to AW19. Bold patterns in a wool-mohair blend are a recurring theme for the label, and are a surprisingly versatile way to add a splash of colour. Working well as transitional mid-layers as the seasons change for the warmer, the relaxed, shaggy mohair silhouette stands to get a lot of mileage year-round.

ACNE STUDIOS - KAI WAFFLE STRIPE JUMPER

Bold colours on classic shapes cut through Europe’s seasonal darkness and add the contemporary twist Acne Studios are known for. A waffle knit stripe and the vibrant palette is a more modern alternative to a traditional fair isle knit, and one that attracts less uneducated ‘nice Christmas jumper’ remarks.

ARIES - PAISLEY CARDIGAN

Aries contemporise grandad-chic with their slouchy, mohair take on the cardigan. Red paisley print is set against a mid-brown background and ribbing, including cut-out details to the bottom of the placket.

CRAIG GREEN – RIBBED CONTRAST WOOL JUMPER

Craig Green’s workwear-inspired catalogue is memorable for all its tasselled, padded, sculptural artistry – and rightly so – but Green’s mastery of the modern contemporary menswear silhouette is just as evident in basics like the Ribbed Contrast Wool Jumper. Simple ribbing becomes an understated talking point with a 50/50 colour split, embroidered hole to the upper chest and subtly elongated sleeves.

Shop our collection of knitwear online now.

GIFTING SEASON: CHRISTMAS GIFTS FOR ALL

Weds, 11 Dec 2019 00:00:00 GMT

Searching for the perfect gift for the festive season? SEVENSTORE offers a wide range of gifts for everyone. Whether it is a small gesture for him or a luxury offering for her, scroll through to see Maison Margiela, Acne Studios, Off-White c/o Virgil Abloh as well as sporting innovation from Nike and adidas. The complete place to shop for Sneakers, Knitwear, Outerwear, T-shirts and everything in-between stocking fillers and grand gestures.

SEVENSTORE’s Christmas edit for him brings you fragrance from Laboratory Perfumes to accompany the modern-day technology of Bang & Olufsen. A fitting home for brands such as 1017 ALYX 9SM and Polo Ralph Lauren.

Explore the Gifting season for him online now.

From bags to your favourite thoughtful accessory, this is a complete guide to gifting her for Christmas. The ideal time to discover a gift for the turning of the year. Find those small leather goods of Maison Margiela to the jewellery accessories everyone needs.

Explore the Gifting season for her online now.

From a small gesture to make a big impact. Discover that t-shirt from Parra to fill the stocking or a SneakersER shoecare kit making the little things go that extra mile.

Explore Gifts under £50 online now.

Treat them with a touch of class with SEVENSTORE’s gifts under £150. A wardrobe staple complete with a new pair of sneakers to complete the outfit. Discover a wide range of Medicom Be@rbricks and graphic t-shirts from A Cold Wall*. A touch to impress this Christmas.

Explore Gifts under £150 online now.

SEVENSTORE have picked out a range of lifelong gifts for those who are important. Dries Van Noten leads the way in a tie-dye injection of colour and bold offerings from Off-White c/o Virgil Abloh. Certain to stand the test of time and make a complete Christmas.

Explore Gifts over £250 online now.

Christmas time ends the year the high spirits and a time to buy your favourite sneakers of the past year. New and old, SEVENSTORE offers up premium ranges from Off-White c/o Virgil Abloh, Maison Margiela and New Balance. As well as favourites from sportswear innovators Nike and adidas.

Shop the sneakers Gift collection online now.

It is all about the finer things in life, and bringing them to you this Christmas is no other than Canada Goose, Rick Owens and JW Anderson. Their craftsmanship is at forefront of clothing and accessories.

Shop luxury Gifts online now.

CONVERSE X GOLF LE FLEUR CHENILLE

Tues, 10 Dec 2019 00:00:00 GMT

Converse continue their ongoing collaboration with Tyler, The Creator and his GOLF LE FLEUR* brand with the latest Chuck Taylor 70 Chenille.

The new Chenille takes on a pastel Pink Chuck 70 canvas upper. Decorated in GOLF LE FLEUR* branding printed on the tongue and stitched in textural blue fabrication across the lateral side of the sneaker. This Hi-sneaker is finished with a flower printed sole unit and silver-toned hardware.

YEEZY BOOST 350 V2 YECHEIL

Mon, 09 Dec 2019 00:00:00 GMT

adidas and Kanye West join forces once again with their latest iteration of the BOOST 350 V2.

The YEEZY BOOST 350 V2 Yecheil features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST technology.

The YEEZY BOOST 350 V2 Yecheil will be available to register to purchase online or collect in-store from 8:00am 20 DEC 19.

OFF-WHITE C/O VIRGIL ABLOH

Mon, 09 Dec 2019 00:00:00 GMT

Influence is a bold concept when it comes to fashion, and Off-White is at the forefront of popularity in shaping the way people wear clothes in the modern day.

Founded in 2012, it’s easy to see the rise of Off-White through their custom, many famous faces have adorned the brand since its incarnation, and have propelled it into the top 5 most popular brands in the world. However, it is the workings of co-founder and creative director, Virgil Abloh who has encapsulated the physical and aesthetic elements of the brand, using references and familiar concepts reinterpreted in new ways.

Starting out as right-hand man to Kanye West working for his multi-faceted design agency, Donda. Virgil became accustom to design, his background in architecture undoubtedly shaped his knowledge and led him to designing album artwork and tour merchandise for Kanye and Jay-Z’s world-renowned ‘Watch The Throne’ collaboration.

Off-White is a cult streetwear brand, built on stylised quotations casting an ironic twist on the garments produced. The most recognisable design element within quotation marks fills up most of the collections. Rooted in current culture with specific opinion, each season offers up a collection of different visuals in-keeping with the same design aesthetic of heavy-laden white graphics and quotation marks. Manufactured in Milan, a deep consideration is made with fabric, fit and design for each and every specific item.

Off-White creates an impact with fashion and in its own right. The brand is also well-known for collaborations with Nike and IKEA. Stepping into the realm of furniture and ready-made goods to reinforce an approach to lifestyle. This season's offerings focus on detailed accessories, from luxury sneakers to iPhone cases - a fully equipped Off-White wardrobe.

Shop the latest Off-White c/o Virgil Abloh collection in-store and online now.

YEEZY BOOST 350 V2 YEEZREEL

Mon, 09 Dec 2019 00:00:00 GMT

adidas and Kanye West announce the next instalment in their longstanding collaboration with the introduction of the YEEZY BOOST 250 V2 YEEZREEL.

The YEEZY BOOST 350 V2 Yeezreel features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST technology.

The YEEZY BOOST 350 V2 Yeezreel will be available to register to purchase online or collect in-store from 8:00AM 14 DEC 19.

YEEZY 500 HIGH SLATE

Fri, 06 Dec 2019 00:00:00 GMT

adidas and Kanye West announce the next instalment in their longstanding collaboration with the introduction of the YEEZY 500 High Slate.

The YEEZY 500 HIGH Slate features a molded upper composed of cow suede, premium leather and elastane, with a padded collar for supreme fit and comfort. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a light rubber outsole provides traction.

The YEEZY 500 High Slate will be available to register to purchase online or collect in-store from 8:00AM 16 DEC 19.

CANADA GOOSE: HONOURING THE NORTH SINCE 1957

Tues, 03 Dec 2019 00:00:00 GMT

Founded in a small warehouse in Toronto over 60 years ago, Canada Goose has grown into one of the world's leading premium outerwear specialists.

Made for the most extreme weather conditions, Canada Goose have designed every product with purpose, informed from the harshest of climates. Embracing Arctic adventure, Canada Goose’s Expedition Parka is informed by the needs of the scientists at Antarctica’s McMurdo Station and in 1982, Laurie Skreslet became the first Canadian to summit Mt. Everest, wearing a custom parka designed by Canada Goose.

Made in Canada, the precision of every cut, fold and stitch is one that’s led by decades of experience. Every jacket passes through 13 stages of production, all guided by uncompromising craftsmanship. Function-first designs guide their commitment to meet the needs of many workers within arctic temperatures and has served for uniform for most of the rugged jobs.

Guided by years of functuality, Canada Goose has become a staple in the winter wardrobe for many. Propelling themselves out of their comfort zone and into collaborative efforts with established fashion houses Junya Watanabe and Vetements. It is now a brand not so strictly for the harshest of conditions, but a statement in conjunction with other established fashion houses.

Canada Goose is available in-store and online now.

CONVERSE X WACKO MARIA

Mon, 02 Dec 2019 00:00:00 GMT

Following on from last year’s leopard print iterations, Converse and Wacko Maria team up on another printed rendition of the classic Chuck Taylor 70.

This design comes in both, Hi and Low and features animal printing in two colourways. The Hi version is made up in canvas and is adorned with the signature Converse badge on the shoes medial side. Dominated in green, the low silhouette is also made up with a canvas upper, as well as a Converse heel tab. Both are finished with the intricate detail of contrasting stitching.

Replicating the shoe as it was in all its 1970s glory, Converse and Wacko Maria create a futuristic outlook on a modern-day classic.

Shop the collection in-store and online from 19 DEC 19.

A SUBVERSIVE APPROACH TO MENSWEAR

Fri, 29 Nov 2019 00:00:00 GMT

Editorial / AN EXPLORATION INTO: A SEASONAL DISTILLATION OF THE SUBVERSIVE APPROACH TO MENSWEAR

An exploration into a seasonal distillation of the subversive approach to menswear. SEVENSTORE reminisces in a timeless multi-brand ode to the progressive and contemporary brands of today’s world.

Placing a spotlight on seasonal essentials, SEVENSTORE highlight Dries Van Noten and Maison Margiela as the fundamental stalwarts of design and take a bridge into a new-era of subversive, open-minded dialogue with A Cold Wall*, 1017 ALYX 9SM and Martine Rose.

A construction of layers tells the story of this season’s design, fabrication and colour palette. While trends are present, they are not overriding and future-facing contemporaries are presented through the lens of new and old.

VIEW ALL FEATURES

NIKE AIR MAX 720-818

Thurs, 28 Nov 2019 00:00:00 GMT

Nike continue to stand out for contemporary innovations with the introduction of the Air Max 720-818.

Releasing in two colourways of Metallic Copper and Metallic Silver, Nike lands this futuristic silhouette designed away from the original 720. Taking obvious inspiration from the Air Max 98, a synthetic upper is complete with intricate stitched gridded patterns. Finalised with accentuated pull tabs on both tongues.

A glossed air unit dominates the 720 design and compliments the metallic shades it holds. Signature swoosh detailing comes with an embroidered form as 720-818 is screen printed onto the lateral bubble.

Available in-store and online from 13 DEC 19.

A DAY IN THE LIFE: HEIKKI SALONEN OF VYNER ARTICLES

Tues, 26 Nov 2019 00:00:00 GMT

Feature / A Day in The Life:
Heikki Salonen of Vyner Articles

The East End is home to the bustling suburbs and distinct neighbourhoods which make up the spine of one of the world’s most creative and culturally diverse cities - London. Settled in the heart of this comes Vyner Street, famous for transforming the East London art scene, it is built on the fundamentals of galleries and street art. Nestled in this creative patch is the birth place of clothing brand, Vyner Articles.

Born while commuting between Helsinki, London and Italy; Heikki Solonen, founder and Creative Director of Vyner Articles eventually resided in the British capital with a scope to dedicate his focus to the menswear wardrobe, as opposed to his previous workings under the womenswear realm.

First and foremost, Heikki Salonen is known as womenswear designer. After graduating from the prestigious Royal College of Art in London in 2008, Heikki established his own namesake label focusing on tailor-made clothing challenging and reshaping the traditional representation of women. Five years at Diesel followed from this, a succession into a role provoking new forms of designing for women from a male perspective. A dangerous prospect, treading unchartered ground into a fine line of over doing it or simply not doing enough.

”Everything relates back to clothing, anything comes back to clothing. Whatever you do in your life it helps you to create.”

It was this dangerous prospect that inspired him to branch out into new realms, with the introduction of his first menswear outfit, Vyner Articles.

Constructed under the ethos of community, Heikki built Vyner on the grounds of inviting everybody in and being on this street, in his studio setting has always been a collective experience. Erasing himself from the constraints of his namesake brand helped him push boundaries into the community; with events, dinners and exhibitions all taking place in the home/studio space that Heikki has made for himself to create from. Putting himself in such an environment has blurred the lines between him as the designer with his neighbours and his friends, all of whom touch on creative output for Vyner.

Working with friends and like-minded individuals is a common trend in the fundamentals of Heikki’s approach, “Your private space is kind of going solo, fashion is about the team and how you work with the team and I love that.” His studio is made up of people he has previously worked with in Margiela as well as friends and other creatives. They no longer get offended by his weird personality quirks or become overwhelmed with spending such a great amount of time with. This experience has added to the organic nature of creation and gives people the freedom to explore ideas without a deep concern of others opinions.

This sense of togetherness is imposed through Heikki’s approach to the working day, citing Alexander McQueen’s first days at Givenchy where ateliers would never eat with designers or attend eventual shows. This sense of division really resonated with Heikki and shaped his approach to do the exact opposite, helping create a basis of identity for Vyner Articles.

“I think it’s important to live your life as well. The worst designer is spending every week in the office and not going out and understand what’s going on in the world. I think it’s really important to do something you love, that is not clothing. Everything relates back to clothing, anything comes back to clothing. Whatever you do in your life it helps you to create.” A notion that stimulates the brain and brings together a good working environment for Heikki and his staff, inspired from the founder of Patagonia - Yvon Chouinard. A man celebrated by being a founder and a friend, allowing staff members to bring animals into the office and give permission for surfing trips during working hours. All of which contributed to a positive free-flowing working environment but also undoubtedly had an optimistic effect on the creative aspect of Patagonia. Employees were simply shaping their lives and working, not overly dominating days spent in the studio. A concept Heikki is willingly to push into his work with Vyner and beyond.

Heikki’s most recent assignment saw him reach heights of becoming the creative director of Maison Margiela’s MM6 line. Converging into his familiar territory; influences and personality are a catalyst to his design. A thought that Martin’s (Margiela) personality is still engrossed in the house has undoubtedly reverberated with Heikki.

“What I really love about Martin’s work is that now I can really learn about his references. That he really loves Andy Warhol and Yoko Ono. When you read about them, they were about other people and more other people. Now I understand why I was drawn to his work as he has a similar idea to be with people and how to respect people. I think it’s interesting, that it’s not necessarily aesthetics what you see, but it’s much deeper.”

Even though they are two very different workings, MM6 and Vyner place well in Heikki’s approach to designing. His “Everything effects everything” approach is compared to the way Louise Bourgeois works, “They are always laughing how I work, when I’m sketching I usually have a documentary on, another something there and its really chaotic. Then I read about Louise Bourgeois and she does the same. Usually music, and television on, so much noise around.” His extensive research through books, videos and music allow him to dig deeper and shape his workings in both brands. But it is never dismissed that both brands are in two very different worlds. The avant-garde womenswear works in MM6, but Vyner is a completely wrong context to do it in.

Driving design forward can sometimes come with its limitations and setbacks, for example, a huge talking point in the world of fashion today is sustainability. Heikki and Vyner knew from day one that the brand must be built on the fundamentals of sustainability and organic materials, “There is no other way. It has to be the standard. That’s how things should be done from this point on. How to produce more stuff if it’s not done this way. I think everybody needs to be there within 5 years’ time, at least this is how it feels now. I think it has to happen. I think we are already late.” The issue is only going to get better with time, most recently adidas, Nike and Prada are buying into sustainability, conveying it through product to consumers. A movement which should inspire others to look in the same direction.

Brands new and old have taught and influenced the craft of Vyner Articles. Being obsessed with designers and clothing from a young age allowed Heikki to replicate the workings of the people he admired. But nowadays it’s not so much an obsession that is driving him, but a different outlook from the designer’s point of view. “It’s really hard to relate to when every brand does the same sneaker. I think, for me, the stories are most important. The relationships you see”, Heikki explains. This is not only an emphasis on his community and relationship spirit but an ode to the backstories, designers, and the coming together of two stories to make such a garment or collection. Particularly, drawing on the work Craig Green has been doing with Robbie Spencer, the designs of Green co-exist with stories that have shaped and formulated Robbie Spencer’s work. Making it a cohesive project with deper meaning.

Admirations for such peers is, and always will inform Heikki’s work. “I think Raf (Simons) is doing it beautifully, its beyond. It’s not just clothing, you can really feel a sense of building a community, though it’s kind of worldwide. You really share similar values.” Really fitting into the language of meaning behind a purpose, and Raf has that, along with his admiration of fellow London based designer, Martine Rose. Heikki pays a huge respect to these designers who don’t follow a trend or simply put clothes out based on consumer needs, but follow their own design language - understanding that it’s still paramount to be commercially aware in this day and age. Being commercially aware and sticking to your design values is championed in the British capital. A sense that people like Craig Green, Martine Rose and Heikki himself believe they have the power to change things - doing it their own way and not adhering to the status-quo that fashion has built up.

Vyner Articles is built on the unrestricted spirit of the community it inhabits, a centre-piece for creation through the inspirations in the world of creative designer, Heikki Solenon. Expect a showcase of retro artistry with an emphasis on music or even poetry through the unconventional lens.

SHOP THE COLLECTION HERE

VYNER ARTICLES

SHOP THE COLLECTION HERE

ADIDAS ORIGINALS GORE-TEX INFINIUM PACK

Tues, 26 Nov 2019 00:00:00 GMT

adidas Originals are set to release a pack of classic silhouettes infused with GORE-TEX INFINIUM technology.

The collection includes an iconic iteration of the Superstar - focusing on new technology, tonal branding makes up the minimalistic look of the sneaker with a debossed GORE-TEX logo and heel tab. Finished with the definitive trefoil logo and three-stripes.

The Supercourt premiere profile sits with the Superstar in matching colour tones and GORE-TEX features. These weather-ready sneakers are made from premium, high-grain leather and both come with a clean set of white laces.

Shop the collection in-store and online from 5 DEC 19.

YEEZY BOOST 350 V2 Black

Mon, 25 Nov 2019 00:00:00 GMT

adidas continue their ongoing collaborations with Kanye West to introduce the YEEZY BOOST 350 V2 Black.

The YEEZY BOOST 350 V2 Black features an upper composed of re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST technology.

Register to purchase online or collect in-store on a first-come first-served basis from 8:00AM 29 NOV 19.

adidas X Star Wars Collection

Tues, 19 Nov 2019 00:00:00 GMT

adidas joins Star Wars to commemorate the movie franchise with three powerful iterations of contemporary performance sneakers.

The pack includes three different models of adidas classics, including the UltraBOOST 19, the UltraBOOST S&L and the Alphaedge 4D. All of which are made up with designs inspired by the Star Wars universe.

Heavy graphics pay homage the Millennium Falcon on the UltraBOOST 19. Made up with Primeknit, the two-toned colour scheme also features Han Solo’s “Never Tell me the odds” quote from the ‘Empire Strikes Back” stamped into the heel.

The X-Wing inspired silhouette comes under the form of the adidas UltraBOOST S&L, joining the rebel alliance with an X-Wing graphic on the heel.

Making up the collection is the cutting edge 4D technology of the Alphaedge. Taking innovation into universal depths with a blacked-out makeover with Death Star prints.

Shop the collection in-store and online from 21 NOV 19.

YEEZY 500 STONE

Mon, 18 Nov 2019 00:00:00 GMT

adidas continue their ongoing collaborations with Kanye West to introduce the YEEZY 500 Stone.

The YEEZY 500 Stone features an upper composed of cow suede, premium leather and elastane. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a gum outsole provides traction.

Register to purchase online or collect in-store from 8:00AM 23 Nov 19.

'BALTIC YOUTH' WITH LJMU

Mon, 18 Nov 2019 00:00:00 GMT

SEVENSTORE opened their doors on the 13^th November for a showcase of work by the students of LJMU.

Welcoming over 100 invited guests to the Baltic Triangle retail space, the exhibition entitled ‘The Baltic Youth’; represented a collection of impactful photographs reflecting on the youth of the modern day in a setting that is the backbone of one of the world’s most industrious cities.

The approach was to focus on the inner-city creatives in the Baltic Triangle and explore what it means to those involved. On the evening, the work was presented as a walk-through gallery space with photographs hanging from the ceilings, leading from the entrance to the basement. The heroes of the campaign were the young people who visit, play and live within this area.

To coincide with the collaboration, SEVENSTORE and LJMU have put together a zine to showcase the workings of the students. These are available along with exclusive posters with any instore purchase.

Check out the exhibition up until 23 NOV 19.

A COLD WALL*

Weds, 13 Nov 2019 00:00:00 GMT

Samuel Ross is breaking into fresh ground in a refined and considered form. The 25-year old designer has built his brand - A Cold Wall* on a visionary of youth culture and the English working class.

Founded in the autumn of 2015, Ross spent his former years under the eye of Virgil Abloh, firstly as an intern and then as a right-hand assistant and consultant. This was seemingly a huge turning point for Ross, as he predicted that fashion was never a viable option for him when he was growing up. His time spent with Virgil undoubtedly shaped his approach and work ethic.

A Cold Wall* focuses on traditional utilitarian fabrics and ready-to-wear silhouettes set against artistic installations. Produced in Italy, Ross heavily references working class uniforms to construction sites and a collision of cityscape textures. A certain reminder of his youth and where he grew up. Described as streetwear by fashion fans, Ross believes his brand should not be pigeonholed and his work can’t simply be associated with one word, but a plethora of genre in which his work touches upon.

Offering clothing embedded in a cultural conversation, a new breed of design is reflected in the brands execution. Crafted using intelligent materials from water-resistant technical fabrics to PVC panelling, and high-tech durable polyester trousers, all of which are a showcase of the brands identity.

Ross is a symbol of mature design, pushing boundaries with modern day issues in the forefront of his mind. He is asking questions in a sustainable and eco-friendly way, to find a method which meets the middle ground between sustainable fashion and not losing the fundamental qualities of materials that he uses.

A Cold Wall* has legitimised as a brand to the establishment of peers, but also kept firm grasp of Samuel Ross’ roots while being the perfect ambassadors for a new wave of innovative design.

Shop the latest A Cold Wall* collection in-store and online now.

ACNE STUDIOS

Weds, 13 Nov 2019 00:00:00 GMT

Born under the realm of Scandinavian style in 1996, Acne Studios was founded by Jonny Johansson to produce timeless quality clothing with a focus on environmental sustainability.

The launch of Acne Studios as a fashion brand came after co-founder, Johansson created 100 pairs of jeans for creatives in Stockholm. This alone attracted unprecedented popularity, leading the brand to expand their offering outside of denim.

Not sticking to trends and preferring to design on a whim, Johansson has built Acne Studios from the ground. Firstly, through mediums of media, music, moving images and illustration before finally moving onto fashion; making the brand more accessible and engaging with the public.

Acne Studios has been made for anybody and everybody. The brand is not overly commercialised and they somewhat avoid celebrity endorsements and appearances, opting for more honest marketing. This is also displayed through their approach to control of the company and Jonny Johansson’s idea of organic growth.

It is a brand manufactured on contemporary fashion with a diverse and varied fan base. Johansson describes himself as a maximalist, and sees maximal minimalism as the main appeal of Acne Studios. A brand built on aesthetics that minimalism is not about having very little, but about carefully showcasing that you can choose what not to have. The collections are defined through juxtaposing designs and an eclectic use of materials and fabrics, covering both men and women’s ready-to-wear.

Famous for re-invention of contemporaneous luxury through denim, high quality fabrication and playful graphics, the latest offering from the Swedish brand plays with a colourful palette of wardrobe and key outerwear for the changing of the seasons.

Shop the latest Acne Studios in-store now.

Pusha T x adidas Ozweego

Tues, 12 Nov 2019 00:00:00 GMT

Pusha T and adidas Originals continue their ongoing collaboration to release two new Ozweego ‘King Push’ silhouettes.

Comprising of two colourways, ‘Tech Mineral’ and ‘Mystery Brown’, this latest offering of Ozweego adds neon flair to the signature three-stripes. Covered in rich tones, the upper is made up with a mix of suede and mesh, pushing running style in a new direction. Each pair is completed by an adiPRENE midsole and co-branding adidas and King Push print on the insoles.

The Pusha T X adidas Ozweego will be available in-store and online from 16 NOV 19.

adidas Malmö City Series

Fri, 08 Nov 2019 00:00:00 GMT

adidas continue to reinterpret classics with the release of the Malmö as part of the infamous city series collection.

Influenced from the late 70s and 80s, the Malmö returns with a similar incarnation to the original. Draped in yellow suede with signature blue stripes to reflect the colours of Sweden. The shoe is finished off with an elegant gold emblem signifying ‘Malmö’.

Forming part of the City Series, the Malmö will be released with an exclusive vinyl record celebrating the spirit and musical influences of adidas Originals. Only available at SEVENSTORE on 16 NOV 19.

RICK OWENS

Fri, 08 Nov 2019 00:00:00 GMT

A pioneer of his craft – Rick Owens has carved such a reputation from his ever-growing fashion empire built on his dark love for gothic influences and grunge aesthetics.

Since its incarnation in 1994, Rick Owens has created a multimillion-pound business out of subversion and know-how. Constructed on his own terms, every step of the way, this fashion maverick is well known for his own distinct language and styles; perfecting draped textures combined with dark silhouettes.

Born in California, Owens’ path through life has undoubtedly been a catalyst in the way he works and his creative output. Turning a negative into a positive is noted by him as, “Having an uncomfortable childhood makes for interesting adulthood.” A thought so clear, that his beginnings have shaped the rest of his life, personally and professionally. His appreciation for drapery is cited through religious education Owens received from his parents from a young age and his been present since the early days of the brand.

Every product sold under his name is designed by him personally, he never reveals any of his collections to anyone in his company until a couple of days before each show, a reminder of his independence both creatively and business-like. His appreciation for monochrome minimalism falls through every collection with signature styles in the form of drapes, layers and dropped-crotch finery, accentuated with heavy soles and oversized layering pieces to fill the gaps.

An industry maverick, who remains his own boss, is not only admired for his individuality but his pioneering craft, influence and inspiration for peers and like-minded individuals.

Shop the latest Rick Owens collection in-store and online now.

NEEDLES

Thurs, 07 Nov 2019 00:00:00 GMT

Founded in 1988 as part of designer Keizo Shimizu’s parent company, Nepenthes, Needles was born out of his obsession with all-things Americana.

For over 20 years, Needles has blended old western and military Americana style with Japanese textiles. Constructed and influenced from the relationships he has forged around the world with manufacturers and designers; the brand has become renowned for their mixture of standards and rebellious spirit.

Despite the American inspiration from Needles, most of the collection is manufactured in Japan. Shimizu’s frequent trips to America became scouting missions for sourcing vintage dealers, manufacturers, and fabric mills. A concoction of styles from both cultures makes up multi-textile garments, presenting the world with highly-coveted pieces that are original and unique.

Moving forward from early styles from American culture, Needles sportwear is a vital part to their latest collection. Famous velour tracksuits with butterfly embroidery make up the aesthetic and take influence from Steve McQueen’s chest tattoo in the film, Papillon. The rest of the collection features rebuilt by Needles shirts, for which Shimizu has stitched together new creations of clothing using a variety of vintage pieces – making every item different and unique.

A stylish combination of new and old come together in an idea that has taken the best part of 30 years to perfect, but a movement which is new inventive way of design.

Shop the latest Needles collection in-store and online now.

CITY SERIES RECORD LAUNCH PARTY X LACES OUT

Weds, 06 Nov 2019 00:00:00 GMT

SEVENSTORE will partner with Laces Out! Festival AW19 to celebrate the launch of the limited edition SEVENSTORE City Series Vinyl Compilation.

Paying homage to the borderless creativity of the iconic adidas Originals City Series, the event on Saturday 16^th November will feature an evening of live music and DJs at SEVENSTORE’s Baltic Triangle retail and creative space, running from 4pm-8pm.

Live music will be performed by nu-jazz ensemble Ash Walker Experience, who represent the city of London on the City Series compilation. Further music will be provided by Liverpool stalwarts No Fakin DJs and With Love DJs.

Laces Out! 5^th Birthday attendees will receive free entry to the event with a further 10% instore discount on the day. The festival, which is separately ticketed, takes place at Camp & Furnace from 1pm-5pm, a short walk from SEVENSTORE’s retail and creative space.

Fusing a heritage conscious design with contemporary pan-European creativity, the reissued adidas Originals City Series adds a modern focus to its humble origins.

To mark the latest run of City Series reissues since July, SEVENSTORE has produced a bespoke, limited edition, physical format only 10’’ vinyl featuring artists from Liverpool, London and Oslo, with one further artist still to be announced. Retracing the footsteps of authentic terrace culture and transcontinental football fandom, the record sonically traverses between four European hubs to provide the listener with a passport stamp journey of exploration and discovery.

Aiming to bring a contemporary snapshot of each city’s prevailing musical scene, the record will feature Liverpool hip-hop artist MC Nelson, London based nu-jazz multi-instrumentalist Ash Walker, Oslo ambient and techno producer André Bratten, with the fourth artist set to be revealed in the coming weeks.

The record will also be gifted free with purchases of the next release in the City Series or if you’re one of the first 100 people to attend on the evening.

Entry to the City Series record launch party is free to members of the public but excludes the Laces Out 5^th Birthday attendees 10% discount.

Tickets to Laces Out AW19 can be purchased here.

SEVENSTORE City Series Compilation releases in vinyl format only on 16.11.19

Words by Bido lito!
Images by Laces Out!

adidas ALPHAEDGE 4D

Tues, 05 Nov 2019 00:00:00 GMT

adidas 4D expands its range with a new reflective 4D running shoe in two colourways.

4D was first revealed in 2017 as a concept release from FUTURECRAFT. The distinctive data-led design innovation uses technology to translate it into a silhouette with required movement, cushioning and stability directly into a midsole. Driving innovation forward also came in their collaboration with ocean conservation specialists, Parley. Ensuring the upper is entirely constructed with yarns made from plastic waste found in the sea. Carbon Digital Light Synthesis technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products.

A super-lightweight upper that features a reflective Primeknit is used, encapsulating reflectivity and a sock-like fit perfect for performance. Each thread is individually constructed with forgefibre, utilising its potential when stitched at various angles and layers for ultimate strength. The sole units of both shoes retain their bright green tones, backed with the subtle distinctive branding of adidas on the tongue tab.

The adidas 4D ALPHAEDGE is available in-store and online from 11 NOV 19.

INVISIBLE MEN: AN INSIGHT INTO THE WESTMINSTER MENSWEAR ARCHIVE

Fri, 01 Nov 2019 00:00:00 GMT

Marking the largest menswear collection to date – Invisible Men is an anthology of menswear artefacts drawn from the expansive Westminster Menswear Archive.

Arranged into twelve sections, it represents designer garments alongside military, functional, and utilitarian outfits. By doing so, the exhibition explores the designer language of menswear, focusing on the replication of functional garments intended for specific industrial, technical or military use.

Set in Westminster University’s Ambika P3 space and put together by their very own Professor Andrew Groves. The collection is a representation and education into menswear; a teaching tool for students to support their design practice and to inspire knowledge around the subject, its history, materiality and social meaning.

Once a design assistant for Alexander McQueen, Professor Andrew Groves says, “We are beginning to now tell the untold story of menswear”, a view that is cemented in his position of Professor of Fashion Design and has been since the beginning of his days scouring eBay for items that would eventually make up this archive.

Starting the Westminster Menswear Archive in 2016 was born out of frustration. Students and designers in the industry were unable to see historically important examples of menswear, an idea which saw the marginalisation of menswear and how it is significantly underrepresented in comparison to its female counterpart.

Opening up to the public for four weeks, Invisible Men exhibits over 170 pieces from an archive made up of 1700 artefacts. This is only a snapshot of the archive and a belief that people will leave the exhibition having seen something unexpected. It is not a portrayal of the best designs from the archive - but an equally valid reminder that the curators have communicated that menswear shouldn’t be put on a pedestal, but somewhat celebrate the diverse mix of designer and non-designer garments that are on offer.

Groves and his fellow curator Dr Danielle Sprecher have selected garments that illustrate how menswear designers use practical uniforms as points of reference for their own designs. A key piece from the collection is a reinterpretation of a railway worker’s high-vis utility coat which appeared in a runway collection for Burberry. “The Burberry-embossed poppers and the signature jacquard lining – that transform it into high fashion.” Within the exhibit, Comme des Garçons Print Overalls and a CP Company LED Jacket are displayed alongside labouring, military and police uniforms, presenting relations and influences between the two.

Noting the influence that uniform informs a designer’s mind, the exhibition holds a special section devoted to the C.P Company Urban Protection range that was launched in 1998. “Designer Moreno Ferrari created garments that featured gas detectors, microcomputers, lights, torches, inflatable cushions, scooters and even a cape that transformed into a hammock,” explains Groves. Ferrari’s approach has been vital in prioritising utility, transcending it into seasonal trends today.

One of the biggest sections of the exhibition was dedicated to the former colleague of Professor Groves; renowned British designer Alexander McQueen, covering his early menswear designs from 1997 to 1999. But up until now his early collections have remained almost invisible, no examples have been presented at relevant exhibitions meaning the connection between his menswear training in tailoring and his future visions for womenswear remained unexplored. Being a prominent figure in British fashion, the inclusion of such collections from Alexander McQueen can finally shape a different scope of learning for future designers.

As far as trend setting goes today, Stone Island are always at the forefront of innovative design and materiality. A symbol of this collection is a special 1982 Zeltbahn Cape made by the Italian brand. This item acts under the umbrella of concealment and invisibility, somewhat touching on the overall of concept of the Invisible Men archive.

Ultimately, Professor Groves is doing it for the students and future designers of the next generation. He is hopeful that his guidance will contribute to influencing other institutions and museums in addressing the history of menswear and how it can be a meaningful aspect to learning.

Invisible Men is open at Ambika P3, University of Westminster until 24 November 2019.

NIKE REACT TYPE GTX

Thurs, 31 Oct 2019 00:00:00 GMT

The Nike React Type GTX is the latest silhouette to be added to Nike’s N.354 collection.

Available in two modernised colour schemes - Summit White and Black/Bright Ceramic, the React Type GTX marks a new chapter in Nike’s ongoing evolution in footwear. Utilising a modernised build constructed with mesh across the upper and signature branding. Made up with a GORE-TEX tech layer for protection against the elements, the design is finished off with a cushion sole for maximised comfort.

So far, there have been numerous incarnations of classic Nike styles as part the N.354 collection including a hybrid of the All Court and Blazer, as well as a modified version of the Air force 1. This new set of inimitable designs set Nike apart from the rest.

The Nike React Type GTX is available in-store and online from 14 NOV 19.

ADER ERROR AW19

Weds, 30 Oct 2019 00:00:00 GMT

South Korean design collective Ader Error return with their AW19 collection. Entitled ‘Film in Fashion’, it features a wide range of streetwear staples emblazoned with parodies of major film studio logos.

Founded in 2014, the assembly of creatives that make up Ader Error come from various disciplines including illustration, graphic design, architecture and of course, fashion. They set out to create a ‘Fashion brand based on simplicity which expresses contemporary and minimalism’.

Ader believe that communication between them and the film industry has become a decisive medium to express, and doing so comes in the form of this collection. Paramount Pictures and Warner Bros parody graphics dominate oversized T-shirts and hoodies, whilst the rest of the collection is a wide array of winter staples including coats, jackets, sweatpants and turtleneck sweaters. An assortment of accessories makes up the rest of the progressive, yet ready-to-wear available basics.

One piece that stands out in the collection is the Shearling Hooded Jacket. A staple made for the winter months offering up a panelled fleece look for maximised comfort and warmth. This contemporary design converges the best of practicality with forward thinking streetwear.

Effortless creativity shines through every collection from the South Korean collective. A clear narrative to give people options and accessibility. The components are set-up to revisit and re-imagine everyday garments for all genres.

Ader Error’s latest collection is available in-store and online now.

1017 ALYX 9SM

Weds, 30 Oct 2019 00:00:00 GMT

Based in New York and produced Italy, Matthew Williams brings his commitment to detail through the sphere of 1017 ALYX 9SM. Combining his influences from his upbringing in California and New York has gave him the desire to push himself forward to cement himself as one of the most established designers of the modern day.

The brand has shown commitment to innovation and extensive research into garment construction has created a new perspective for the designer, and in doing so offers up wardrobe of elegant accessories, contemporary tailoring and quality fabrics. Becoming monumental within its offerings of industrial accessories, their signature rollercoaster belt buckle has made its way onto numerous wardrobe accessories, spawning a must-have trend. An essential built on the concept of high-quality materials mixed with subversive culture.

1017 ALYX 9SM emerged with their first menswear collection in Spring/Summer 2017, channelling the same youthful subversion as the women’s line. In doing so, Williams set out to create a brand of unconventional basics, with a focus on cutting-edge materials. Keeping this in mind, Williams has always been informed by his experiences through different industries - through music, print and digital his perspective is one that is very much in his work and will undoubtedly continue to future collections.

1017 ALYX 9SM is available in-store and online now.

ARIES X NEW BALANCE

Mon, 28 Oct 2019 00:00:00 GMT

Aries and New Balance have combined forces once again for the release of two interpretations of the Made In England 991 model as well as an accompanying collection of graphic jersey pieces.

The collaboration takes inspiration from the unpredictability of the way sportswear is developing and the outsider perspective of a particularly British style of tribal streetwear. Creative director of Aries, Sofia Prantera describes the motto behind the idea, “The term Unbalanced seemed to fit perfectly as an Aries graphic but also as slogan to promote inclusivity and unpredictability and the way sportswear is evolving as the new uniform for everyday life.”

Crafted at the historic New Balance factory in Cumbria, each 991 colourway exhibits a vibrant and diverse array of materials including fluorescent mesh, suede and pearlised leather. Taking innovation to the next level, the two brands have also brought together bold logos and luminous colourways through a variety of sweatshirts, t-shirts, sweatpants and socks.

Aries X New Balance is available from 29 October 19.

DR MARTENS X UNDERCOVER

Thurs, 24 Oct 2019 00:00:00 GMT

Dr. Martens and Undercover are teaming up once again for the release of two one-off versions of the classic 1461 shoe.

This continued collaborative relationship has been built on a shared influence of the underground culture. The shoe steps into punk-like territory as it is constructed with a glossy patent leather, in a collection made up of black and beige respectively. This elegant outtake on a Dr. Martens classic is finished off with bold phrases ‘Balance & Chaos’ and ‘We Make Noise Not Clothes’, an ode to Jun Takahashi’s illustrative approach.

Instantly recognisable yellow stitched Goodyear welt and rubber soles adorn the stylistic features of any past Dr. Marten, perfectly encapsulating the Made in England heritage. This limited edition run of a classic silhouette sits well alongside a number of other favourable collaborations with the Japanese streetwear specialists.

Shop the Dr. Martens X Undercover in-store and online now.

adidas Oslo City Series

Thurs, 24 Oct 2019 00:00:00 GMT

adidas Originals pay homage to the Norwegian capital with the resurrection of their latest sneaker, the Oslo.

Originally released as part of the iconic City Series collection which saw 24 European cities referenced through a unique colourway, adidas have now released a modern update on the 70’s classic.

The Oslo colourway is dressed with a black core base, featuring adidas’ classic three-stripes painted in active gold. The upper is made up predominantly of leather with touches of suede panelling around the toe-box. All cushion by a rubber gum sole unit.

The adidas Oslo is available in-store and online now.

Carhartt WIP X Pop Trading Company

Thurs, 24 Oct 2019 00:00:00 GMT

Carhartt WIP have collaborated with Amsterdam-based skate brand Pop Trading Company for their latest collection.

Since its incarnation in 1989, Carhartt WIP have built strong organic relationships with inspiring figures in music and sport, becoming an iconic and well-respected brand in underground scenes, from hip-hop to skateboarding. Leading to a whole host of collaborations. While Pop Trading Company’s identity is built on skateboarding and has its own team of skateboarders in the heart of the famous Red Light District. It also hosts skate sessions in the city, as well as organising collaborations with artists, photographers and other brands. A signifier that both brands blend their heritage of contemporary menswear styles into support for an array of cultural spheres.

Set to release on October 26^th, the collaboration sees Carhartt WIP classics such as the Detroit Jacket and the Nimbus Pullover filtered through the lens of Pop Trading Company. The collection comprises of signature Pop Trading Company elements as well, such as corduroy pants, nylon and stripe motifs. The capsule collection is rounded off with staple wardrobe accessories in the form of a co-branded bag and a tasselled beanie. Each item is finished with a subtle Carhartt WIP X Pop trading Company label.

Shop the Pop Trading Company X Carhartt WIP in-store and online now.

Craig Green AW19

Thurs, 24 Oct 2019 00:00:00 GMT

Craig Green is already an established name to many; a man who has carved a unique position amongst the world’s most innovative designers. Established in 2012, Craig Green’s fashion brand of the same name has gained critical and commercial success globally and continues to win over legions of industry fans with his latest Autumn/Winter 19 collection.

Known for offering textural and minimal iterations of structural apparel, Craig Green combines utility and concepts of ready-to-wear uniform. His longstanding influence from workwear is ever-present in his collections and is clear through the A/W 2019 collection, which includes a combination of workwear coloured plaid jackets with a utilitarian edge.

Wearable is represented in the plain seeming cross-body straps, matte fabrics and wrapped belts on trench coats. A series of coats and jackets which Green describes as “somewhere between sportswear, tailoring and surgical wear” suggesting a clear representation of his design versatility and convergence.

A key piece from the collection is the Plaid Worker Jacket – made up with four pockets and tonal stitching, this devoted take on uniformity is desirable for any gender. While the aesthetic of this garment has remained consistent and fundamental to Craig Green, it has also resulted in a wider range of techniques and ideas.

Having established himself as one of the world’s most inventive creatives, Craig Green also resonates with other creative spheres and is looking forward to upcoming collaborations with sportswear giants, Adidas in SS20 as well cementing himself at the top of London menswear.

Craig Green’s latest collection is available in-store and online now.

GRAMM X SEVENSTORE

Tues, 22 Oct 2019 00:00:00 GMT

Following on from conception back in July, Manchester streetwear centric GRAMM and SEVENSTORE combine again for a restock on an exclusive capsule collection.

Drawing inspiration from memories, places, moments and feelings, this collection of graphic prints is summarised by creating a body of work with no boundaries whether that be in a creative aspect or in life in general.

“Youth culture more than ever is at the forefront of most things from fashion to music, even to sport. It’s the youth that are dictating what’s cool and what’s not.” An idea presented by GRAMM creative director, AK. Collaboration has always been at the forefront of GRAMM and this partnership with SEVENSTORE is a verification to encourage young creatives to collaborate, communicate and create. A brand formed on the fundamentals of mannerisms and mentality of inner-city youth culture, GRAMM’s collaborations with SEVENSTORE unite people from both Manchester and Liverpool.

Their next collaboration will see the re-release of the capsule collection consisting of three items which will be available in-store and online from 24^th October. In true fashion, this is only the beginning of GRAMM and SEVENSTORE with a undisclosed collection and another event due to take place later in the year.

Shop GRAMM in-store and online from 24^th October 2019.

adidas City Series Words with: Hans Christian Øren

Fri, 18 Oct 2019 00:00:00 GMT

The adidas Originals City Series presents the opportunity to find the creative pulse of four cities within three separate collections of the distinctive three stripes. With one further release set to come this year – following on from the London and Oslo releases in July and October – SEVENSTORE is focusing on the abundant musical creativity that triangulates through each European hub that gives its name to these classic, heritage conscious designs.

The project will culminate in a bespoke 10’’ vinyl that places music from four cities in one place, taking a passport stamp style trip across Europe and recounting the sights and sounds through prevailing musical scenes and cultures. Continuing the musical odyssey to Oslo, a city encapsulated in the iconic black with yellow striped design, the 10’’ will feature sleeve artwork produced by Oslo based designer Hans Christian Øren – an artist whose abstract surrealism riffs on the subtlest notes of the Oslo city skyline.

Can you tell us a little bit about your artistic practice? How long have you been drawing, making and creating?
I have always been interested in creating, but I didn’t understand what or how to put it into practice. It was only after taking on a six month course in graphic design and web design in 2002 that I found my professional and passionate path in life. From there, Oh Yeah Studio was established in 2009 with my girlfriend, Christina. It has developed from a hobby-project into what it is today; a multidisciplinary design studio.

In the beginnings it was just a playground where we could be creative without clients. It was just something that we could pursue after dinner or in the evenings. It was a place where we could do whatever we wanted without anyone telling us to ’change that’ or ’do this instead’. We developed an exhibition together with the emphasis to develop our own distinct style and expression. But being partner with your girlfriend is not easy and after some years of hard work we decided to split as professional partners. Thankfully she is still my girlfriend, and my mentor and advisor, whom I can trust give me an honest critique, good or bad. I’ve continued with the studio, and more recently become a Creative Director at Bekk Creative Consulting.

How has growing up in Norway influenced the style of your designs?
I have lived in Oslo around 20 years, but in between that I have lived in Bergen and studied at Central Saint Martins in London. I have always been inspired by international designers, but there are many good agencies and freelancers in Norway that influenced me along the way. I believe Norway has a distinct style, but it’s not something that I’m overtly part of. Or something that I have given too much consideration to before. I have just tried to do my own thing, and not limit my creative work to fit a certain trend or style. My style is basically a result of many years of experimenting in school and in personal projects. It has been lots of mistakes and many years of working 15-hour days and weekends. I looked at it as a hobby and just wanted to create, explore and evolve. After many years of hard work I suddenly found something; I combined surrealistic drawings inspired from Dali, abstract art inspired from constructivism and El Lissitzky, the thoughts of the unconscious and my love for experimental typography. A big soup of experiments led to the style I have today.

Are there any particular Norwegian references in your work?
I am especially inspired by the abstract artist Gunnar S Gundersen, but I also was fascinated by Grandpeople, Bleed and Non Format when I studied. But if I have to mention one it is Gunnar S Gundersen without doubt.

What was the idea behind the typography used on the City Series cover design?
The typography was inspired by the modern architecture in Oslo. As I went out for a stroll for inspiration, I started combining lines and shapes from buildings like the new Opera House, The New Munch Museum, Barcode and The New Deichmanske Library. Since the design should represent Oslo in some way, I thought this was something that I could communicate in an abstract way. I like how letters can give a sense of feeling and awaken emotions in the subconscious.

In some of your sketched designs, you touched on how Oslo was the tiger city, which derives from a legend in a poem. Is there quite a strong folk tradition in Oslo, and does this feed into your creativity?
For many people in Oslo, the concept is positively charged and used with pride. But I don’t think there many people think of the Poem of ‘Godt Mot’ written by Bjørnstjerne Bjørnson's in 1870 when they refer to the city as ‘Tigerstaden’. The poem describes a struggle between a country horse and a tiger that had become a symbol of the city. Due to the prevalence of the ‘Tiger City’ idea, it was a natural route that I followed when I started to brainstorm around the word Oslo. Therefore it felt like a natural world to explore in the initial designs and inspiration for the cover artwork.

How would you sum up Oslo’s contemporary creative scene?
I think Oslo has been one of the best cities for design craft for a long time, but I can see that it is more experimental and explorative than before. There has been a number of creative visionaries that have led a strong voice and set the tone in Oslo, but I don’t think they are so dominant anymore. There is now more variation in expressions and especially solutions. But this is maybe something that Oslo (and Norway) is best at; the combination of a strategy, a good concept to give a works a distinct expression.

The Oslo adidas Originals City Series will be available to purchase form SEVENSTORE from 5^th October. SEVENSTORE x adidas Originals 10’’ record will be gifted with purchases of the London City Series, Oslo City Series and the final city series release in 2019. The full collection of artists included on the record are set to be announced in the coming weeks.

Words by Bido Lito!
Images from Hans Christian Øren - Oh Yeah Studio, Oslo.

Dries Van Noten AW19

Thurs, 17 Oct 2019 00:00:00 GMT

Dries Van Noten brings his idea of ‘Nostalgia del futuro’ to AW19. With a career spanning three decades, the Belgian designer delivers a considered look on future tailoring.

A backdrop of people that inspire Van Noten covered the soundtrack to the show in Paris – including snippets of songs and mixed conversations from David Bowie, Kurt Cobain, David Hockney, Christopher Isherwood, Yves Saint Laurent and a collage of Jimi Hendrix’s tie-dye guitar riffs.

Executed through a modern take on tailoring, Noten ties waists, squares shoulders and adds volume – typically playing with proportions, marrying masculine pieces with some traditionally feminine shapes. Dark palettes are lit up with vivid explosions of tie-dye, bathing autumnal sunflower prints in rich yellows and purples.

A standout from the collection comes in the form of the Valder Parka, a four-pocket, tie-dye printed parka essential for the changing seasons. Finished with a double zip closure system and shell lining, it’s an ode to the classic parka expressed by a master of his craft.

Dries Van Noten has described this collection as “a very elegant wardrobe”, based on the importance of young people and the future. He rewinds to early-70’s psychedelic prints, surging patterns and a tie-dye injection of colour; this counterbalance of youthful colour and grown-up silhouettes is contemporary elegance defined.

The Dries Van Noten AW19 collection is available in-store and online now.

adidas City Series Words with: Mc Nelson

Tues, 15 Oct 2019 00:00:00 GMT

The adidas Originals City Series presents the opportunity to find the creative pulse of four cities within three separate collections of the distinctive three stripes. With another two releases set to come this year – following on from the London release in July – Liverpool’s SEVENSTORE is focusing on the abundant musical creativity that triangulates through each European hub that give its name to these classic, heritage conscious designs.

The project will culminate in a bespoke 10’’ vinyl that places music from four cities in one place, taking a passport stamp style trip across Europe and recounting the sights and sounds through prevailing musical scenes and cultures. Starting the musical odyssey in our home of Liverpool, a city that has cut large parts of its fashion identity through adidas Originals discovery and celebration, the 10’’ will feature the music of local Liverpool rapper MC NELSON – an artist whose stark lyricism paints a picture of contemporary Liverpool and the reverberating echoes of its past.

Nelson, the first of four artists on the record, gives us his take on Liverpool and how it has informed his musical practice.

I grew up in South Liverpool. In Aigburth, predominantly, in touching distance of the river. The places where it sweeps round, down by Otterspool on the promenade. The landscape there is a huge part of my childhood memories. I have quite a strong affinity for the entirety of South Liverpool. In the South, there's a lot more breathing space; you're never too far from greenery or the river. For me, it's a landscape that offers so many opportunities for reflection.

I first started writing lyrics when I was really young. Like, really young. Some of them were borderline gibberish; basically just words that rhyme. You know, the mechanics of writing, song structure and flow can be quite hard to pull together, regardless of the content. It takes work. When I started making a conscious effort on the content of my lyrics – that being the thing that was going to set me apart from other musicians in the city, the other rappers – then it was more about reflecting my surroundings and telling the story of Liverpool in a way that other people weren’t doing.

At the point in my career where I released By The River, I wasn't overly aware of the other local rappers that had gone before me. It was great to discover. You know, all the early 2000s Liverpool rap that had a serious conscious edge to it. My attitude and approach to rapping is, quite strangely, a continuation of that, without knowing anything about it when I was making music. It's only recently as I've met more people in the scene now, those like First In Command, that were doing a similarly consciously edged thing. There’s a strong continuity. I feel it's something that resides in the South Liverpool energy. It’s an outlook that I've subconsciously delivered without ever using the music as a reference point. It's quite weird, but something that speaks a lot about the shared feelings in the city and the music it can inspire. It wasn't so much a case of regurgitating the musicians I was listening to in a Scousified sort of way. It was a process of subconsciously taking on their traits and doing it in my own way. So there's definitely a sense of shared lives in different eras, and Liverpool music speaks a lot about that.

“My music is a time capsule for the moment – and if you're not honest about it then it's almost pointless recording it.”

Lots of the music is defined by the landscape, the lives that exist between it all. The city has changed massively since the early 2000s. Mostly for the better. The regeneration that's been pumped into the city has changed how the city is perceived from the exterior. It's probably one of the most defining factors. Liverpool is a changeable city. It went from the boom of 2008 [European capital of culture year] to austerity in two years. I remember being 15-16, quite formative years; the coalition government came in and the cuts were hard. I still remember going to a couple of youth clubs when I was younger. That's all gone now, completely. All that infrastructure is gone, and this feeling comes out in drill music in London. It's just a pure, desperate cry for help and attention from the austerity generation. Even now, my generation are still a little bit too young to be the defining voice of the city. We don't call the shots, yet. We haven't had our time yet.

There’s a sense of being uplifted by the struggles you’re in. Working towards something, a common goal. For me, the best music comes from conflict. I don't mean physical. But more a conflict of ideas, feeling, identity or understanding; music that's determined, willing to go through the upheaval to be where it wants to be, or change things for others. It's the only thing to think about for me when making music. It can be nice to writing a song about how everything is great and how happy everyone is. But, you know... channelling conflict in songwriting is where I get the best results. The best basis is when you're trying to figure something out. The process of writing informs your understanding of yourself and what's around you. When you’re writing a song, especially a rap song, it's so lyrically dense that if you're going to tackle a subject, you can't get away with just skirting over it. It can be a bit like a self-inquisition, where you can come to understand things better during the process. Obviously your opinions can change, but it's like planting a flag and putting your thoughts out there and you had to deal with them in a definitive way. To put thoughts and feelings out there you need to come to some sort of conclusion.

Ultimately, Liverpool is a united city. You know, we can divide it between red and blue, or north and south, or race or whatever, but compared to other cities, generally speaking, there's a unified mentality that prevails. But when it comes to settling on what that identity looks like, there are still elements of preconception it. When people think of the quintessential Scouser, you get the image of the white, Irish football fan. For me, identity is something that's a reflection of your home life. I've always felt like I had a good understanding of my own identity. Sure, I noticed I was different to a lot of other people growing up, but I never had insecurity about it. I always just found it quite easy to accept who I am. I guess that's quite lucky. There were these two aspects of my identity colliding, but it was never ambiguous. I always understood my story, my family's story – even from a very young age. So I never really had any question marks around it.

“For me, the best music comes from conflict; music that's determined, willing to go through the upheaval to be where it wants to be, or change things for others.”

I think when you're growing up, your identity is always in relation to people around you. It's not really until I left Liverpool that I got the opportunity to get the full picture of the city's identity, what it means to be from here. When you take the time to reflect, you start to see yourself as more of a part of it, and your place in the community. You know, when you're just here, day in day out, it's easy to just think everyone is Scouse, and by taking time away you come to appreciate it more.

There’s lot to uncover, even if you’ve been living here all of your life. Having an understanding of the city's past, its shadowed side and the country’s history is one of the main undertones of my music. The stones that are unturned in Liverpool, or at least not widely talked about. Its decline from being a major port, its influence on the slave trade, the charged atmosphere during the riots. Just knowing more about these things changes a lot about how you perceive the city. If you do your part to spread the message it will foster cohesion. The more that's known, the better.

Liverpool is that a city has been chastised in its own way, by the media and the ruling class. So it’s no wonder it’s got such a strong identity, something to protect itself with, something to help others see it in a positive light. My music isn’t necessarily about unearthing guilt for elements of the city or the country, but more about presenting a clear picture of what's gone before. Something that everyone can learn from. There's no retribution that's going to be served. By dealing with these themes you get a wider picture of the city and its past, how we've arrived at where we are today. If the entirety of the history is taught and understood by more people, it can only be a positive. In school you learn about Henry XIII, but you don't learn about what moments actually shaped Liverpool for what it is today. You don't even learn any local history, which is madness given the abundance of stories that are able to be studied or looked into. Everything informs where we've come to today. It's just important to shed some light on it. My music is a time capsule for the moment – and if you're not honest about it then it's almost pointless recording it.

MC Nelson

SEVENSTORE x adidas Originals 10’’ record will be gifted with purchases of the London City Series and the following two city series releases in 2019. The further three artists included on the record are set to be announced in the coming weeks.

About adidas Originals:

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

Words by Bido Lito!
Imagery by Keith Ainsworth

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