Editorial

THE NORTH FACE: THERE IS STILL MORE EXPLORING TO BE DONE

Weds, 14 Apr 2021 00:00:00 GMT

We all know of The North Face, whether it’s having grown up around the older guys on your estate donning black The North Face jackets and 110s or from your old man rocking a Denali fleece. As my interest in fashion flourished, I was enamoured by that ‘Half Dome’ logo, but in a context of my own, just like you.

Underpinned by the free-spirited, adventure-fuelled motto of ‘Never Stop Exploring’, The North Face has garnered a reputation that is tough to rival. At face value, the influence of The North Face is hard to comprehend but, when you break it down and look at it in chapters, you begin to see the full-force of the effect. What was originally started in the 1960s as a modest husband-and-wife duo by Douglas Tompkins and Susie Tompkins Buell making climbing accessories they did not have access to - again, another example of an outdoors brand born out of necessity - has become one of the most iconic brands on the planet; not necessarily a deliberate move by the brand itself. Entirely rooted in exploration, the logo alone, inspired by the north of the ‘Half Dome’ in Yosemite, California, speaks volumes of their values.

Throughout the article, we will touch on iconic moments in pop culture that have solidified the brands position, to collaborations with fashion houses like Gucci and the way it has been adopted by folk all across the world; some for function, some for form, some for both. When we consider the effect of The North Face, we look at a number of factors that have contributed to the maintenance of their reputation throughout the brands lifeline. To truly get to the bottom of this, we need to go deep into the belly of the beast, ask the right questions to the right people and understand what has made The North Face the powerhouse of today. There’s more to the brand than the Nuptse and Mountain Parka, but their impact on the world is irrefutable.

To get a broader and more honest perspective of The North Face, I reached out to three individuals for their different experiences, past and present, with the brand. First of all, Jake Ivill, a born-and-bred Northerner who lives and breaths The North Face and Nike 110’s; secondly, Material Archive, an Instagram account dedicated to sharing knowledge about materials; and, finally, Climber, Liam Furneaux, who runs account Advanced Rock, a page that is devoted to climbing and everything outdoors-related.

By stripping things back to basics, we can fully understand the whole picture and look at how The North Face has evolved in the 55 years since its inception and see the steps that have contributed to the overwhelming influence from the mountaineering label. Back in 1966, husband and wife duo, Douglas Tompkins and Susie Tompkins Buell, started The North Face as a small, mountaineering specialist store that stocked a comprehensive range of high-performance climbing and backpacking equipment in San Francisco, California. Two years later, the company relocated to the other side of the San Francisco Bay, Berkeley, with a change of direction in mind: to design and manufacture their own range of high-specification mountaineering gear. By turning their attention towards developing their own product they could stand by, they could attest to the quality and outfit a devoted following of avid outdoor athletes. With their reputation blooming among the right circles, The North Face began sponsoring expeditions to far-flung and largely untouched regions, giving birth to their mantra, ‘Never Stop Exploring’. Since their inception through to present day, they have been consistently ‘pushing the boundaries which speaks volumes for the brand’, Advanced Rock points out to me.

Throughout the 70's and 80's, The North Face emerged as a favourite for outdoors aficionados and became entrenched as a brand of choice among skiers - later leading to them developing a range of extreme ski-wear - partly thanks to their embracing of the 70s free-spirited attitude held by the aforementioned. As the end of the 1980s rolled around, The North Face was an all-encompassing supplier of tents, high-performance outerwear, ski-wear, sleeping bags and packs. To this day, ‘I do see a large number of other climbers either wearing TNF or using their packs to store all of their gear’ - Advanced Rock notes - reaffirming their position as a supplier of all functional outdoor-oriented products.

The 1990's proved to be a tale of two halves for The North Face. Their reputation as a manufacturer of purpose-built technical pieces preceded itself as they were recruited to supply protective clothing for the 1989-1990 TransAntarctica Expedition. Skiing for seven consecutive months across 4,000 miles of untouched Antarctica, the six intrepid adventurers, led by Will Steger and Dr. Jean-Louise Etienne, battled 100mph winds and temperatures that plunged below -100 degrees F. In the most primitive form, each of their lives depended on what they wore: custom-built, Eskimo-styled clothing provided by The North Face with their own signature twist. The clothing was designed by Mark Erickson of Erickson Outdoors who took previous failings of similar TransAntarctic expeditions on board and turned that knowledge into a practical application; for example, he avoided cotton as it tends to absorb moisture, therefore the clothing would inevitably freeze up. In addition, Erickson opted for a GORE-TEX membrane - in fact, W. L. Gore and Associates was a primary sponsor of the expedition - in the construction of said parkas which was optimal for moisture management; it prevented sleet, rain and snow from entering while allowing sweat to escape. To heighten visibility for safety and television appearance, bright colours like purple and orange were used on the clothing. Up until this point, The North Face was recognised by its devote following but now it had been propelled onto the world stage thanks to extensive media coverage of the escapade. In fact, this occasion was so iconic that The North Face has referenced the original clothing a number of times: the first time was in 1990 when they put out a TransAntarctica collection that featured GORE-TEX stitching and the six-flag logo representing America, Britain, France, Japan, Russia and China. Two other times include their Spring/Summer ‘17 collaboration with Supreme and a capsule collection in late 2019. It’s a testament to their overriding reputation. The North Face holds the ability to, on a number of occasions, reference a historical event they partook in and sell it without the perception of it being watered down. Lo-and-behold, The North Face effect, the brands ability to craft ‘innovative products whilst still being true to their heritage and staple products’ is unmatched, as mentioned by Material Archive.

“In my opinion the Futurelight™ technology is definitely something special in terms of textile innovation. A really competitive material in the world of waterproof membranes, being the only one created using a nano-fiber structure, with optimal air permeability.” – Material Archive

While their involvement in the 1990 TransAnarctica expedition worked wonders for their reputation as an outdoor gear specialist, the space they occupied was becoming increasingly crowded with the likes of Patagonia and LL Bean, all jostling for top spot. Unfortunately, despite the reputation they'd maintained for over two decades, The North Face filed for bankruptcy in 1993. The company was then sold at auction and thus, once again, the brand changed hands to a group who would eventually be named, The North Face Inc.

“The brands ability to be adopted by global subcultures has allowed The North Face to be exposed to new audiences, gaining traction in newfound places that may have seemed out of the question before.”

While The North Face was recognised by its mantra ‘Never Stop Exploring’, it was their involvement in New York’s hip hop scene that would ultimately propel them to newfound heights, one of the main catalysts behind the brands modern success. 1993 became a crucial turning point for the brand. The East Coast of America is known for its bitterly cold winters and The North Face apparel seemed like a suitable antidote to that problem. It was at this point that a number of rappers including Method Man of Wu-Tang Clan, LL Cool J and Notorious B.I.G were pictured donning the brands most insulating goose down jackets, propelling the brand to become an icon amongst the youth of New York. Throughout the 90's, it became a style of status which has transcended through to modern day, ‘While also not pushing it on any certain type of person, the right, cool people have always found it without having to have it marketed towards them’, Jake Ivill told me. As well as being adopted by those early hip hop pioneers, it was a symbol of Grime music in the U.K sported by the likes of AJ Tracey, further showing the brands influence in all circles. Despite its growing popularity amongst youth worldwide, and seemingly cult-like status; The North Face maintained its reputation as a high-performance brand, whilst engaging with those outside its core audience.

“It's just iconic in a really low-key way while maintaining an air of internationality about it. I'm wearing it because of lads on an estate in the north of England but it could quite easily be because of hip hop videos so you're almost wearing it with multiple meanings like there's not just one source for liking it you find it when you find it.” – Jake Ivill

After that pivotal turning point in the early 90's, The North Face was later acquired by VF Corp - the parent company for the likes of Vans and Timberland - in 2000. But, the Millennium has been kind to The North Face as it continues to be a cultural force in fashion, collaborating with those from all sectors of the industry, from prestigious fashion houses such as Gucci to designers like Junya Watanabe MAN and HYKE and the skate brand Supreme. We could write a feature-length article on The North Face collaborations alone! You wouldn’t expect a company the size of The North Face to have such an extensive collaborative portfolio, but they operate in a league of their own. Early on, they recognised the importance of joining forces with other brands, no matter how different they may seem which Material Archive credits them for, as mentioned in the following, ‘By choosing the right collaborations over the years, it gave the brand a way to be associated with different subcultures without losing its identity as an outdoor clothing label.’ Through collaboration, they strengthened their ability to reach new audiences and diversify.

To the delight and despise of many, Gucci and The North Face collaborated in January of this year (2021) across a range of outerwear, accessories, skirts, dresses, backpacks and, for the fans of luxury Gorpcore, a tent and sleeping bag. Much like Supreme and Louis Vuitton’s collaboration in 2017, this was a real crowd splitter but, once again, only served to heighten the profile of The North Face. While their partnership with Gucci is not to the taste of everyone, it is a stark reminder of their ability to permeate even the most exclusive of fashion circles. Also, it actually marked the first time Gucci has partnered with another brand while under the watchful eye of Creative Director, Alessandro Michele.

The brand now has multiple diffusion labels which are highly-sought after all around the world; whether it be their South-Korean White Label or Japanese exclusive, Purple Label, led by Nanamica’s Eichiro Homma. With each line designed with a different purpose, aesthetic and function in mind, there’s a bit of The North Face out there for everyone. Purple Label, for example, ‘adds an extra element to what they offer’ as they put a contemporary menswear spin on pieces from their rich archive, staying true to their heritage whilst reaching out to new, unfound areas. Another of their lines that we are yet to mention is Steep Tech; originally released in 1991, it was one of their first athlete-designed collections brought to fruition by skier, Scot Schmidt. Built with function and performance in mind, Steep Tech honours The North Face’s original commitment to design but it also allowed athletes to perform at their highest possible capabilities with space for avalanche beacons, ski tools and sunglasses. In 2021, the collection has been reinterpreted in a street context, reaffirmed by collaborations with Supreme in years gone by. Key pieces in the Steep Tech range include the Tech Down Anorak, Apogee Anorak and a series of graphic-emblazoned pieces, all evoking a sense of nostalgia birthed from that original 1991 collection - emotion sells. Much like their approach to collaborating with other brands, The North Face recognises that through these diffusion lines with distinct identities, they can tap into consumers outside of their core identity.

“The climbers they work with and sponsor are all pushing the boundaries which speaks volumes for the brand. When I'm out climbing, I do see a large number of other climbers either wearing TNF or using their packs to store all of their gear.” – Liam Furneaux

The North Face is held in a particularly high regard in the North of England where connections and community runs deep. Jake reminds me that the brand still holds ‘that element of one-upmanship’, even if you’re popping down to the local shop on the corner, if you’re wearing your The North Face Nuptse then it commands respect. To really convey the prestige and reputation of The North Face, we had to speak to someone who lives and breathes the North - Jake Ivill. ‘I grew up on an estate in Little Hulton (between Salford and Bolton) that was near the Henri Lloyd factory, and we were all kitted out in that because there were plenty of questionable family and friends around that were backdooring their coats through questionable means. But, all the older lads had black The North Face jackets and 110s or Shox on which made them look mean and unapproachable on the precinct and, even more so, they looked so cool - proper gang mentality.' The North West of England isn’t renowned for its pristine weather - it rains 50% of the time - so its symbiotic relationship with The North Face, and outerwear in general, is wholesome and genuine while still demonstrating that you know your stuff. If you could squeeze in a summary, it would be along the lines of this, ‘No matter what, when you’re in town, abroad or on the internet, you attract those lads with the same stories, and not just from estates in the North West, all over England.’ On the other side of the country, having grown up in Bristol, Advanced Rock’s first sightings of The North Face came around 10 years ago when the older guys who were skating they would sport Nuptse jackets with Nike SB’s and tracksuit bottoms, a very similar experience to Material Archive.

What started as a humble and modest mountaineering specialist store has gone on to become one of the world's most iconic brands, whether you recognise the Half Dome logo, know the name or own a piece of The North Face gear. While some companies are where they are through spending millions upon millions on marketing and PR, The North Face’s commitment to quality and diversification has them continuing to soar. The Half Dome has transcended beyond the outdoors into realms that the late Doug Tompkins could never have fathomed, from Grime music to estates in Little Hulton and on the back of Method Man. As sustainability becomes more of a priority and further advancements are made in the way of material technology, particularly in regards to their FutureLight material, there is plenty more exploring to be done.

The latest collection of The North Face is available in-store and online now.

Words: Ali George Hinkins
Special thanks to Jake Ivill, Material Archive & Advanced Rock

GOING GREEN

Weds, 14 Apr 2021 00:00:00 GMT

Green is the colour most associated to nature; the smell of grass, perpetual landscapes of trees, fields and forests that become fresher as the sun radiates. Alongside nature, green has been a longstanding touch of good luck, so why not talk about it.

As that sun slowly, but surely starts to creep into the lives of the north west inhabitants and besides the on-and-off snow showers, normality is on the horizon. As lockdown begins to shift it is starting to become all the more apparent that a new chapter is beginning. Green is the signifier for this new lease of life; where plants regain life from the colder months, us as humans regain our sense of freedom to blossom into the summer of 2021, with a lot of making up to do.

SEVENSTORE embellish in a viridescent collection of this season’s favourites with the good luck of green arriving in an assortment of garments and footwear from Scandinavia to Japan, via Canada.

ARC’TERYX – APTIN SHORT

Let’s take a trip to the coastal mountains of North Canada where an expansion of green becomes the focal point for Arc’teryx’s world of exploration and research. The Arc’teryx Aptin Short carries technical, cross-functional versatility for running, walking and everyday activities.

NIKE - AIR MAX PRE-DAY SNEAKER

Nike gave the Air Max Pre-Day its maiden voyage into the marketplace earlier this year. A new silhouette with touch points of the past, present and future. All of which arrived embroiled into a vibrant offering of Liquid lime.

ERL – DAISY SHIRT

Where there is grass, plants often proceed and in this case it’s a daisy or two. ERL’s summer-clad floral shirting is an uplifting ode to the months ahead. A positive dissection of the Spring/ Summer 2021 collection.

NEEDLES – VELOUR TRACK HOODY

If we add a piece of New York and Tokyo into one, it becomes Needles. An amalgam of east meets west, the Tokyo-born brand is always on hand to provide a touch of high-end and casual. In this case, it is both of them together. The deep green Velour Track Hoody is a stand-out for walking to the shops, post-gym settings or a layering fixture for sundown drinks.

ACNE STUDIOS – EXTORR STAMP T-SHIRT

Acne Studios have a constant knack for re-imagining the ordinary. This time it is their continual Extorr Stamp T-shirt that is placed in a renewed light. A cascade of bright tones breathe new life and vibrancy to your essentials wardrobe.

CLARKS ORIGINALS – WALLABEE SHOE

When casual and elegance collide, it arrives in the form of Clarks Originals. Suited for a multitude of occasions, the classic Wallabee is a shoe held in high regard for its infiltration through subculture into the wider market. Making a rich, mint colourway accessible for all.

VISVIM – HARRIER DOWN JACKET

Visvim is housed and executed within the realms of military influence. The Harrier Down Jacket is an embodiment of such vision. Although on the darker side of the green palette scale, it’s grade-A make-up, design and execution arrives as the main talking point.

UNDERCOVER- TOY CREWNECK SWEATSHIRT

Jun Takahashi’s Undercover drives his surrealist universe into this collective of green-tinted garments. Dark, sinister interpretations of menswear allures and fascinates not only his consumers, but his fashion counterparts. A deep tinged aura of ambiguity.

SPORTSWEAR HAS BECOME A NEW MEDIUM IN ART

Weds, 07 Apr 2021 00:00:00 GMT

Historically speaking, Vienna or Wien, as the idyllic Austrian capital is called by locals, has always been a cultural stronghold. Wandering the streets of Wien, it feels as if every second house bears a plaque implying a connection to a world-famous composer or painter. But while the city is tightly associated with prodigal talents such as Mozart, Beethoven, Klimt or Hundertwasser from the past, the current art scene is more vibrant and sprawling with up and coming talent, proving to be one of Europe’s art hubs for a new generation of creatives.

Commemorating the next stop of the adidas City series in Europe’s arts and culture hotspot Wien, SEVENSTORE reached out to local artists Marija Dondovic and Anton Defant aka Toni Donau to share their perspective on the city and what it means to be a creative in the Austrian capital.

Having graduated from the renowned University of Applied Arts Vienna on top of multiple additional visual arts diplomas, Marija is a real visual arts multi-talent with a proven track record in graphic design, photography and moving image. While the city provides her with a sense of security and order, Marija particularly praises Vienna’s ability to influence her work by connecting her with other artists to push the current scene forward. Seeing the world around her through an imaginary frame, Marija wants to create awareness and open up new worlds to her viewer.

Born in Germany, Anton moved to Vienna four years ago to study and has embraced the city in no time. Being an interdisciplinary artist with a focus on creating ordinary everyday objects, he crafts novelty from deconstruction. The origins of his workflow can be traced back to his beloved skateboard, which trained him to stay open-minded and his vision to be on the constant hunt for new spots, challenging and repurposing the conventional point of view. After all, the aspiring artist wants his works to function as an invitation to be intrigued by the world around you.

Shining the spotlight on the two Vienna-based artists, SEVENSTORE let Marija demonstrate her visual talent to portrait Anton as he creates in his atelier and skates the streets of Vienna, representing the city's fast and forward art scene through his lens. Using the adidas Wien as his source of inspiration, Anton reimagines the rich history of the archival silhouette in a contemporary way, underlining the timelessness and seamless fit of the sneaker to this day.

Deeply rooted in Terrace culture, the adidas Wien is a heritage silhouette that transcends its original casual roots to be adopted by different backgrounds, such as Vienna’s thriving art movement. From classic football culture to contemporary art, there are no limitations placed on this timeless silhouette. The Wien’s turn under the spotlight showcases a one-to-one of the original that was released in the ‘70s. The same blue suede upper, gold-foil branding and vibrant touches of orange complete its endless, casual style.

The adidas Wien is available to register to purchase on SEVENSTORE Launches now.

Special thanks to:

Direction & Edit: Marija Dondovic
www.marijadondovic.com
https://www.instagram.com/marijadondovic

DOP: Sebastian Weissinger
www.carlimages.com
https://www.instagram.com/halbformat

Color grading: Boris Andrejevic
https://www.instagram.com/andrejevic.boris

Sound design: Terror Phoenix
https://www.instagram.com/igo___r__

Talent: Anton Defant
www.antondefant.com
https://www.instagram.com/toni_donau

Words: Adrian Bianco
https://www.biancobian.co/
https://www.instagram.com/mrbianco/?hl=en

VIRGIL ABLOH'S SOUTH CALIFORNIAN DAYDREAM

Fri, 26 Mar 2021 00:00:00 GMT

The early years of the 1990’s became a time transfixed in a melting pot of youthful expression, with one certified hotspot angled towards the uprise of skateboarding. Occupied by outcasted civilians set out with a point of difference in style, approach and language, this new-found direction later become the bedrock for fashion, attitude and culture.

An inhabitant of such times growing up in suburban life in Chicago, Virgil Abloh’s teens became shrouded in this sense of subconscious interference from skateboarding and hip-hop culture. As he recalls, his initial spark for captivating design was generated by such movements which would eventually encapsulate his life. Skateboarding was the norm for his generation, everybody grew up skating; local skate shops, parks and printed tees, the latter of which he designed from his own ideas and sold them between friends. This was just a small starting point for Abloh, to which set the precedent for a venture in fashion.

Before Off-White and Abloh’s other, now defunct brand Pyrex Vision, there was Been Trill. A brand set up with Matthew Williams of 1017 ALYX 9SM, Heron Preston and Justin Saunders of JJJJound. The label was a short-lived affair, but a one that married the inclusiveness and collaboration of hip-hop, streetwear and skate culture, before kickstarting each of them into new phases of their lives. New parameters of design were set out, to which bubbled at the surface when Virgil Abloh’s Off-White was conceived in 2012.

Off-White became embroiled in multitude of street culture influence. One facet of that was skate culture. Much like many realms of subculture, skate culture has always been inclusive and like any other, it is open to aficionados with a keen interest and passion for one common denominator, and in this case, it was skateboarding. Sun drenched mornings along Venice Beach Boardwalk crops to mind; littered with oversized t-shirts, baggy pants and what is essentially a board of wood on wheels has turned into a global phenomenon. A hangout between friends turned to skate teams, Tony Hawk PlayStation games, and the Olympics. It has shown unprecedented growth in the 21^st century, but always sustained a weary approach to encroaching outsiders.

That aforementioned outsider input took a significant turn in 2017. Under the creative direction of Kim Jones, Louis Vuitton collaborated with skateboarding brand, Supreme for the very first time. A noteworthy move for fashion’s elite, where the confluence of two worlds - street culture and luxury fashion were entwined as one entity. A road that was yet fully explored, but often crossed. A year later, Virgil Abloh was enlisted to fill the shoes of Kim Jones as the creative director of Louis Vuitton. He set out to find the heritage and creative integrity of the house and reference them, drawing parallels to modern times. An important chapter, where Abloh’s past as a major player in streetwear would finally blur the lines into luxury fashion.

Off-White at the time was, and still is ingrained in a marriage of high-end streetwear. Abloh’s ability to tap into relevant streetwear nuances and bring them to the forefront of high fashion, while appealing to a younger consumer, truly elevated his game. But could he continue such contemporary relevance at Louis Vuitton? The first inkling came when Abloh brought in friend, pro-skater and model, Lucien Clarke. Decorated into the pages of Supreme lookbooks, Palace skate videos and countless skateboarding mags, Clarke was a relatively unknown figure in the world of high-fashion up until this point. His appointment as a model for some of Abloh’s early LV shows was no accident, or by no means a coincidence. Clarke signed a deal to become the brand’s first ever ‘Luxury Skater’ in its 166-year-old legacy. Together, they also designed the first-ever skater ready sneaker for the luxury brand, and although the routes of the two worlds have regularly crossed, they were now cemented in one world. A partnership symbolic of that cultural shift, encouraging a cross-pollination of skate culture into Abloh’s vision of modern-day fashion.

But where do Off-White come into this? Through product, initiatives and connection, Off-White acts as the glue that holds everything together. Fundamentally, it is Abloh’s own, where he can truly express himself. If his LV shows were the ink, then Off-White was the scribblings, feelings and love letter to Californian skate culture, whether or not that was his intention.

From California to Accra, the Ghanaian capital, Abloh and Off-White embellished in a global love of decked-out delight and contributed to the future of skateboarding in the African city. Pan-African clothing brand Daily Paper and Abloh, whos family’s roots are in Ghana have supported the skate park alongside some of the cities prominent crew, Skate Nation and Surf Ghana. Enveloping on the last decades cultural phenomenon of skateboarding in the country.

Amongst luxury’s first skate sneaker and Ghanaian skate park initiatives, the fruition of skatewear’s impact on Abloh and his brand, Off-White has plagued their latest round of footwear, with nods to some of skateboarding’s most-favoured silhouettes throughout the years. The Off-White Vulcanized sneaker is a starting point and one of the first models to come from the brand’s footwear assortment. Think Vans’ Authentic Sneaker – the 1960’s amply named deck shoe famed as a skating classic all over Southern California, even before Vans became embedded as the go-to brand for skate shoes. Off-White’s Vulcanized sneaker mirrors the classic deck shoe; a flat sticky-sole unit, easy-wearing silhouette, that is versatile enough to be lugged around a skatepark. Albeit at a much heftier price point.

Newer Off-White models fall into the same league. The Out Of Office and Court Low silhouettes touch on skateboarding cues derived from basketball. When you think of basketball, Nike follows suit and not Off-White. But that is where the connection lays. Abloh’s continual collaborator and the originator of the basketball shoe, Nike, are the brand that cemented him in the footwear game. With his eclectic vision of ‘The Ten’ capsule, and others that followed, Nike played host to becoming a major inspiration for his growing footwear empire.

The uprise of the Dunk of recent times – another silhouette Abloh has worked his way into – has shot through hoops to its current status as an icon in the worlds of sport, fashion and more significantly skateboarding. A sneaker with a deep lying heritage in mid-80’s basketball, to its unequivocal dominance in 90’s skate parks, and now to the main frame of fashion. Such modern ascendancy doesn’t come with no interaction from the fashion worlds collaborator’s, and as Abloh has already touched on a number of sought-after Dunks, his own Off-White iterations of footwear make touch points onto the classic as well. The Off-White Out Of Office and Court Low tap into the Dunk-related dominance with similar colourations, leather overlays and a sturdy midsole suited to a Venice Beach sunrise skate.

Abloh’s connections to Nike now seem all the more apparent. His love and admiration for skateboarding excels within his own domain; LV shows, luxury skate offerings, Ghanaian projects and his own, Off-White footwear collection. Nurturing in his early days decorated in hip-hop, street and skate culture has somewhat been replicated in a cyclical manner and by doing so it transports his involuntary influence of skate culture into the core of present day fashion.

The latest collection of Off-White c/o Virgil Abloh is available online now.

IT'S ALL ABOUT HAVING THE BEST INGREDIENTS

Mon, 22 Mar 2021 00:00:00 GMT

The fuel for a city that famously never sleeps, SEVENSTORE tap into the culture that inspired the DQM cult-classic Nike, the Air Max 90 ‘Bacon’.

First launched in 2004 in collaboration with Dave Ortiz’s DQM (Dave’s Quality Meats) New York boutique, the Nike Air Max 90 “Bacon” was a seminal collaboration, encapsulating the spirit of a city, fuelled by takeaway sandwiches, bodega BECs, and pretty much anything that can be assembled quickly and eaten on the go. To mark the retro release of this iconic style, SEVENSTORE delved a little deeper into the culture that inspired this sneaker, visiting Anthony & Son. A Brooklyn institution since it opened in 1994, it serves a host of NYC deli classics, from their house special Godfather sandwich to playfully named Cuban Links. “The fabric of the city,” as they describe it. “We serve hipsters, construction workers, cops, firemen. They all come here and they all love it.” No half measures, no skimping on flavour, just the idiosyncrasies that make the city what it is – with sneakers to match.

The Nike Air Max 90 ‘Bacon’ are available to register to purchase from SEVENSTORE Launches now.

Video: Paul Gallagher
Words: Calum Gordon
Photography: Poe Logan
Special thanks to Anthony & Son Panini Shoppe

A MAGAZINE CURATED BY MAISON MARTIN MARGIELA

Fri, 19 Mar 2021 00:00:00 GMT

A Magazine Curated By presents a limited-edition reprint of the critically acclaimed issue – A Magazine Curated By Maison Martin Margiela.

Originally released in 2004, this project can be traced back to the Belgian origins of A Magazine, which was founded in Antwerp by Walter Van Beirendonck at the turn of the 21^st century. Conceived as Belgium’s first fashion magazine, it has gained international acclaim for its intimate perspective into the minds of the most inspiring fashion designers working today. A Magazine Curated By is a unique magazine concept that explores the universe of a different fashion designers invited as the ‘guest curator’ of each issue. In collaboration, the guest curator develops innovative, personalized content to express their personal aesthetic and cultural values. Each issue celebrates this designer’s ethos: their people, their passion, their stories, emotions, fascinations, spontaneity and authenticity.

After the magazines N°A, N°B, N°C, N°D and N°E, A Magazine Curated By Maison Martin Margiela was the first ever issue to bear the ‘Curated By’ title, and is a testament to this core concept thanks to Martin Margiela’s insightful mix of collaborators and projects that unveils many key names working quietly behind-the-scenes as parts of his anonymous fashion collective. Though not a single contribution bears his name, every page is imbued with the essence of Margiela, with written recounts via fax and photocopy as well as photographic and artistic projects by permanent staff members, trainees, assistants, models, artists, photographers, musicians, set designers and filmmakers.

Nearly two decades after its original release, the reprint of A Magazine Curated By Maison Martin Margiela is a bold statement that acknowledges the season-less, timeless nature of A Magazine. As a cult and collectible object in the realm of printed matter, it is a testament to the ongoing relevance of the founding ideals of the Maison Martin Margiela: from the deconstruction of garment-making and the disruption of classical ideals in photography, to such phenomena as street casting, unconventional beauty, subversive communication, and a Dadaist approach to the very concept of fashion and object design.

Shop the latest collection of Maison Margiela online now.

MONCLER SPRING/SUMMER 2021 COLLECTION

Thurs, 18 Mar 2021 00:00:00 GMT

ON THE TRAILS

Mon, 15 Mar 2021 00:00:00 GMT

In our latest editorial feature, we link up with Patrick Stangbye, the ultra-race runner and outdoor-gear expert, to explore the SS21 Salomon S-Lab collection.

“You need to know someone who can access it, and normally that must be someone in the military. Even like a normal distributor can't get it.” Patrick Stangbye is talking me through the process of acquiring Arc’teryx Leaf, the line of ultra-technical garments that the outdoor brand creates for law enforcement and armed forces personnel, but which has increasingly gained in popularity among fashion-conscious civilians in recent years. This is his area of expertise, a niche and often extremely nerdy confluence of nature, design, fashion one-upmanship, and what happens when each is strained to its limits, until it collapses in on itself, as fashion enthusiasts seek out military-grade GORE-TEX jackets against a backdrop of looming climate catastrophe.

Few are better placed to understand this fashion movement and its most extreme reaches than Patrick Stangbye, who contributes to the Instagram account Hiking Patrol, archiving various outdoor ephemera and products. A marketing consultant with a background in fashion by day, the Norwegian is, in a sense, an outlier within his own scene. Few of his followers put their And Wander or Salomon gear through its paces to such an extent. The reason I know this is because no one would repeatedly run ultra-races, often reaching up to 80km in a single day, if it was just for Instagram. Stangbye does – often. On an average week, he’ll clock up to 120km, through mountains, forests and remote trails.

Growing up on the outskirts of Oslo, a mixture of snowboarding and skateboarding shaped how he viewed nature and the city, informing both a cosmopolitan sensibility and an appreciation of remote wilderness. These are complementary, rather than competing ideas for Stangbye, who gives as much consideration to his running gear as he would an everyday outfit that might typically consist of Raf Simons or Alyx. One might even reach for that dreadfully hackneyed term “lifestyle” when describing what he does. And while it technically is, it is perhaps more accurate to say that Stangbye is the product of unique circumstances: an upbringing that combined the outdoors and fashion magazines; a spur of the moment decision to enter a marathon; and a consumer-led fashion movement that prizes functionality over fashion with a capital F.

In early March, we spoke to Stangbye via video call about running as a tool for creative thinking, memories of his mother wearing Nike ACG, and how outdoor brands can offer a unique sense of luxury.
Calum Gordon: Growing up, were you always in touch with nature and the outdoors, or did that come later in life?

Patrick Stangbye: In my youth, the forest always felt like a playground. I grew up in suburbia, about 40 minutes outside of Oslo. Our street was the final street before the forest. When I was about nine or 10, I started snowboarding and skateboarding. In the winter, we’d build jumps in the forest. We’d go out after school and do whatever. Some of the things we did, like building jumps and cutting down trees, in terms of environmental responsibility, we probably wouldn’t do today. But we really felt like the forest was our playground to the same extent as the city. So, I think for me growing up, sort of in between, I saw the same opportunities snowboarding in the mountains as I saw in the city skateboarding.

CG: How did your interest in fashion come to be intertwined with the kind of outdoor brands, like Arcteryx and Salomon, that we see featured on Hiking Patrol? Such a mix of labels might seem obvious today, but that wouldn’t have always been the case.

PS: Back then, snowboarding and skateboarding was still very non-conformist, which informed my attitude towards fashion. I ended up liking stuff which was pretty progressive at the time. Like when I was 17-18, I got really into Rick Owens, when it was maybe more masculine or more rough. And I think I was able to understand it or take it in, because I was always into subculture and some of the music references were also familiar to me. Around then, I was in Paris for every Fashion Week, as I was working with some Japanese brands. I remember feeling – not that I was posing, because my relationship to those things also connected to what I liked in terms of art. But I felt like maybe some of my youth was still missing. So, I started mixing that sort of stuff with brands like Stone Island. It was 2016, and around that time that The Broken Arm did their first Salomon Advanced shoe. I was already wearing Salomon because I had a friend who did trail running. I didn't do trail running back then, but I sort of knew what was happening and was like, those shoes are cool – it reminds me of what my mother used to wear. Like, I grew up with my mother wearing Nike ACG and I didn't think she was really cool, because I was into other snowboard brands. But I realised, in hindsight, she was[laughs].

CG: You mentioned you lived and worked in Paris for a while, which is obviously quite a dense city, without the space or elements of nature you might find elsewhere. When you moved back to Oslo, what prompted you to take up running?

PS: I think I was always pretty fit. I grew up in a country where it’s very much a sports culture. We have artists, we have pretty good galleries in Oslo, but as a society, it's more about sports than it is culture. So, when I moved back to Oslo, I was working in more of a corporate marketing job. It was stressful and really high-pace, so [running] was a good reason for me to just get out and connect with nature again, and also to connect with my roots in a way. When I train now, it’s still a space where I can really work on ideas or be creative. Most of the time, I do a lot of research – literature, a lot of art books, different auction house catalogues, and of course, social media. But sometimes I need a space to process it, and if I'm at home trying to process something, I know after 15 minutes I'm going to open another web page or be scrolling my phone. Even in the beginning, when it was just maybe half-an-hour to an hour, it was a really nice situation to process and work on ideas.

CG: Was there a moment where you decided to take it really seriously?

PS: I remember meeting a friend at a party in June 2016. He had just signed up for the Oslo marathon that coming autumn. I used to watch the marathon on TV, but I never had any thoughts about running one. But I had just bought a lot of the Nike Gyakusou stuff, and I was like, “I know Jun [Takahashi] runs marathons. Maybe I also want to run a marathon.’ So, I was with my friend, like signing up in the middle of this party on my phone. And then of course, in the weeks following, I was like, what have I done? We didn't train too seriously for it, just some occasional runs. It was really hard to do your first marathon when you’re not prepared. It's pretty brutal. But up until that point, I had never felt so accomplished in my life. My time wasn’t really that good, but it was a really cool experience, because when you’re not a super-fit person, or like, that's not your identity, and then you do a marathon. There’s only like 1% of the population that ever does a marathon and I did it. I felt really good about it.

CG: Did it motivate you to do more?

PS: That winter, over Christmas, I started watching Nike’s trail running team. They did this race in the Alps, which goes from Cormier in Italy, and to Switzerland and ends up in Chamonix. I was like, ‘these guys are completely crazy.’ But I was astonished by this video, just from the mountains. It looked really close to my experience of snowboarding. So that January, I just signed up for an ultra-race in the mountains and just started training. I was building up from running 30k a week. In 2017, I think I raced like four or five ultra-races, from 50k to 80 kilometres. After the first one, I was thinking ‘this is something I can do into my 60s.’ But it's brutal. It's so brutal.

CG: How much of the challenge is psychological?

PS: Of course, you need to train your body to be able to get through it. But it's very psychological. You can compare it to a lot of other experiences people have probably had in their life, which has changed their direction, or maybe led to a dissolution of ego… Like running is not like taking LSD, but maybe if you take LSD to learn something, and not to just get high, maybe the process can be similar to long distance running. You can use it as a tool, not only to be fit, but mentally too. And I think this is what a lot of people experience.

CG: I also wanted to talk about the gear involved. With your background in fashion, did immersing yourself into the world of specialised running and outdoor gear come pretty naturally?

PS: For me, it's always pretty evident in everything I’ve done in my life. But coming from snowboarding, we always had this hierarchy. If you were not really good you didn't want to have the best gear, because you didn’t want to seem like a poser. So, running, to some extent, is a lot different, because a lot of people get all the gear immediately. But I remember when I wanted to buy my first hydration pack, and I didn't feel like I had earned it. So, I didn't buy it until I had finished my first marathon. That was the first thing I did, like the day after, I was really tired in bed and bought this Salomon hydration vest – and then didn't use it for a month because I was so tired of running.

CG: Ultimately, I guess if you feel good in yourself and how you look, you’ll also run better. Do you put a lot of thought into what you’ll wear for a race?

PS: It's a part of the experience for me. I had this photographer at a race in August say to me, ‘Next time, wear a red t-shirt,’ because I was pretty much camouflaged with the environment. I had on a green t-shirt, some grey, and some light green shoes, and the bushes on this mountain had a similar colour. For me that was a part of my idea for this race. Like, I'm not racing against this mountain or nature. I'm doing this to be a part of it.

CG: In a previous interview, you said that people buy certain brands and products out of a psychological fear of climate change. Can you explain what you mean by that?

PS: Yeah, I think the psychological fear for me, speaks to the fact that we have gone so far in terms of climate change, and that it might be difficult for us to reverse it. People are experiencing more and more extreme weather. Even here in Oslo, the weather can be much more extreme than it used to be. And sometimes it can be frightening for people who grew up in a city. I think psychologically, [it can help] wearing brands or products that you know were made for extreme user cases, for example, ‘I bought this puffer, which is meant to be in the Himalayas.’ I'm not saying everyone is making this argument in their head, but subconsciously you know that these products were made for extreme cases. So, if something happens, you actually have the best version of that product already available to you.

CG: Do you think this line of thinking will impact how fashion brands design too – perhaps more consciously, or with a view to garments having a greater longevity?

PS: What I will give the more premium outdoor brands is that they have always designed with longevity in mind. And that's also probably why some people really enjoy wearing those brands, because buying a brand new Arc'teryx jacket feels pretty luxurious. Someone actually thought about every element of this jacket for many years. And in fashion, a lot of the time, the design process of a jacket can be done in like a few days. There's a lot of mistakes in fashion – and that's okay, because it's fashion. But sometimes I think it feels luxurious when you buy these high-quality items and know it will last for a long while. And if it doesn't last, often the brands offer a repair service, so I think people really feel the quality.

Words/Interview: Calum Gordon @calumgordon_
Photography: Johannes Rummelhoff @johannesr
Thanks: Patrick Stangbye @patrickstangbye

The latest collection of Salomon S-lab is available online now.

ADIDAS VALENCIA

Fri, 12 Mar 2021 00:00:00 GMT

WITH A TRANSITION OF THE SEASON, COMES A TRANSITION OF THE WARDROBE

Thurs, 11 Mar 2021 00:00:00 GMT

The days of Overcoats, Puffer Jackets and Insulated Parkas are coming to an end. The seemingly long winter is finally shifting and so is your wardrobe, hopefully. The warming layers of down, feathered and furred can move aside for a collection of transitional items – not strictly suited to the sun-drowned summers, but an interchangeable garment that eases us into longer days and warmer walks with a seamless transition from winter to spring.

To help with that gradual changeover, SEVENSTORE have collated a selection of the finest transitional garments, cherry-picked from a combination of the industry’s contemporary, streetwear and luxury labels.

ARC’TERYX – ATOM SL ANORAK

Arc’teryx shy away from the harsh conditions of the winter to provide a superlight, packable Atom SL Anorak for the milder conditions. A high-performance design furnished for the shifting of the seasons.

MAISON MARGIELA – VINTAGE MARBLE DENIM JACKET

As outerwear fixtures may fall by the wayside for the coming alteration of the season, it’s still no time to leave your jackets in the wardrobe. Fleshed out in distressed details, Maison Margiela’s vintage take on a classic denim silhouette navigates a sense high-class casual for the long-awaited post-lockdown outing.

MONCLER GENIUS 1952 – TECHNICAL SPORTIVO PANT

Moncler’s Genius line moves into an open concept of experimentation. Taking classic skiwear heritage into another luxurious realm, the brand develops their focus of technical outerwear and exploring new categories to cast a collection from the alps to the city streets.

STUSSY – SHERPA ZIP HOODY

From winter to spring and summer to autumn, Stussy’s longstanding influence on the streetwear game is ever-lasting. A collection carefully considered with each part of your wardrobe in mind. Their inclusion of sherpa to the new season bodes well for coming out of the cold and into the warmth.

C.P. COMPANY – HOODED GOGGLE OVERSHIRT

C.P. Company is a brand often entrenched in transition. Continually evolving and moving with the modern day, their take on classic military infusions run deep in each collection, providing a well-researched, highly-constructed lightweight offering. Finished in a vibrant pigment of Burnt Ochre.

THE NORTH FACE – STEEP TECH LIGHT PANT

Whereas winter protection is at the core of The North Face brand. The Steep Tech collection offers another dissection through merging a setting of ‘90s ski wear and placing it on the streets. Ready for the cold, but functional and fabricated for the warmer days ahead.

IT WOULD BE A DIFFERENT WORLD IF WE DIDN’T HAVE HUARACHE

Weds, 10 Mar 2021 00:00:00 GMT

November 3, 1991. A mostly sunny, brisk morning on the streets of New York City. The day in question was the setting for the 22^nd running of the annual marathon race from Staten Island to Central Park. An event, although beknown at the time would prove pivotal in the uprise of one of Nike’s most distinct runner’s to date, the Air Huarache ‘Scream Green’.

A successor to the previous 1990 release of the Air Max III, the Air Huarache was a shift in design. Named after the native American sandal, designer Tinker Hatfield wanted to create a running sneaker which was stripped to the bare essentials, envisioning a silhouette of lightweight durability with the upmost comfort. Unlike before, his aim was to let the technology do the talking, shying away from signature swoosh branding. Upon its release 1991, the Air Huarache was met with mixed feelings from Hatfield’s colleagues – it was, after all, a boiled down design of what was before and unlike anything Nike had released up to this point. With minimal branding, exoskeleton design and a sock-contained upper, the Air Huarache was their most exposed performance sneaker to date.

Slotted into the marketplace in 1991 to dominate running sports, elite new comfort and give an insight into the future of performance wear, it wasn’t hugely popular at first. Buyers didn’t know what to make of the new silhouette and the Air Huarache lacked orders. However, a Product Manager for Nike ordered 5000 pairs and took them to the New York Marathon and managed to sell them all in three days. The success very surprising. Despite the absence of the favourable swoosh logo, the Air Huarache ‘Scream Green’ became an unmistakeable item from then on in, backed by popular ‘Have You Hugged Your Feet Today?’ advertisements and a lineage of endorsements from the likes of Michael Johnson, Jerry Seinfeld and Kobe Bryant.

2021 marks 30 years of the original Air Huarache ‘Scream Green’, a captivating and contemporary silhouette cemented in the history of Nike’s sporting dominance. To honour the anniversary, SEVENSTORE spoke to the leading authority in the Huarache realm – Clyde Vellacott. Having first set eyes on the Huarache at the young age of 14, it was the sneaker that stood out from the rest. Colour-pops of green and its dissimilar, bare-boned structure started his infatuation with the running profile. Across the past 30 years, Clyde has accumulated a comprehensive collection of 1991 classics, rare deadstock, as well as an excess of unique colourways, some of which remain untouched in their original packaging, where others showcase an embellishment of Tinker Hatfield’s signature.

In a special dissection of the Huarache, Clyde recalls his first sighting of the sneaker, its evolution over the past the 30 years and how it remains integral to the Nike catalogue in 2021.

The Nike Air Huarache ‘Scream Green’ is available to register to purchase on SEVENSTORE Launches now.

Special thanks to Clyde Vellacott

NIKE AIR STRUCTURE TRIAX OG

Tues, 09 Mar 2021 00:00:00 GMT

FROM FLIMBY TO PHILLY, A TRANSATLANTIC VOYAGE THAT BEGAN ON THE FACTORY FLOOR

Fri, 26 Feb 2021 00:00:00 GMT

While the imprint of New Balance is deeply rooted in Boston, USA, founder of the brand William J. Riley, an Irish immigrant living in the US at the time, has long since traced his family heritage back to England, a country that has unequivocally played host to vital chapters in the history of New Balance and cemented itself as a branch in the brand’s ascendancy.

New Balance’s English outfit is situated in the idyllic settings of Cumbrian village, Flimby. Buried between coastal tides and perpetual landscapes, the Flimby factory was set up in the 80’s to control their European market, allowing the brand to cut decisive hurdles to get to consumers quicker and expand their growth. The factory became an outpost for early hiking shoes, basketball and football collections before moving onto notable iterations of classic running styles.

Soon after the factory starting pushing out significant numbers on classic runners, people were adopting them in different light, although used for running purposes they became an upcoming staple with fashion aficionados. Such cross-convergence became pivotal in attracting a new audience as well as opening the door to fresh, innovative models never seen before. New Balance were grasping the attention of like-minded, low-key sneaker enthusiasts across the pond – one of which was Richie Roxas, a Philadelphia based collector who was gathering a large collection of heritage styles, New Balance rarities and unknown specials.

Just as the millennium passed, a new-found advancement in design hit the shelves – Apple introduced the iPod for the first time, Windows XP was the new-norm, the communication of email celebrated 30 years of free-flowing, worldwide conversation and New Balance released their most progressive sneaker to date – the Made in the UK 991. To celebrate the 20^th anniversary of the inaugural silhouette, SEVENSTORE caught up with Philly-native Richie Roxas to about talk about his affinity to the model, how it became integral to the brand’s trajectory and why Flimby-made product is world-renowned.

Going back to the mid-90’s, Roxas was regular guy who started collecting a number of brands. Not initially enticed into New Balance, it would later become his favourite. “It wasn’t until I saw older and cooler people rocking them for style, that I too, began to perceive them that way”. This started Roxas’ new-found passion, leading the charge ahead of the other brands, the Boston-based was the stand-out, charging ahead of the pack – somewhat indicative of recent years.

Back in Flimby, the factory was deeply entrenched in a continuation of rich, premium Made in the UK product which was regarded as some of New Balance’s best worldwide. Of that was the 991, an addition to the legendary 99x series of the early 80’s, it was an advancement of running design with the inclusion of ABZORB technology and improved an improved midsole, synonymous with performance running models of that era. The 991’s innovative approach hadn’t gone unnoticed, Roxas noted that, “The 991 really is a perfectly ‘balanced’ model. The shape is chunky, yet sleek. It’s comfortable as hell. It looks good with nearly any outfit. The materials are top notch as always.” From sportswear to their development into lifestyle sneakers, New Balance and the Flimby factory moved with what was needed and what was popular at the time.

Whereas the technology was a progressive move for New Balance, the running sneaker’s use of the brand’s signature grey was a focal point with consumers and still is to this day. Roxas remembered, “New Balance seemed to be the most comfortable and to be made out of the best materials. Their signature grey colour set them apart. Conveniently, grey goes with everything so that helped too.” It became accessible, wearable and versatile. A sneaker which could be used for running, but also fitted as a casual addition to a pair of jeans which was later adopted by late Apple CEO, Steve Jobs, who famously wore 991’s for a number of years after their release.

Within its initial launch in 2001, Roxas explains, “Basketball shoes still dominated, but there was also a big surge in running sneakers as fashion-wear. New Balance were definitely rocked for style and performance around then. What makes the 991 so important is that it marked the (temporary) end of the successful 990 series and ushered in a new era of elite running models (followed by 992 and 993). The 991 not only used New Balance's current technology at the time, but it's also like a hybrid of the classic runner style mixed with a chunkier midsole. It's the perfect mix of old and new. You could say the 991 was years ahead of its time.” Heralded alongside the USA’s favoured basketball signatures of the late 90’s and early 2000’s, New Balance are regarded as Americans own, but the 991’s transatlantic connection makes such a design ubiquitously British.

From Flimby to Philly, the 991 and New Balance has spearheaded some of the world’s most sought-after models, relying heavily on quality and craft. “To me, the Made in the UK New Balance represent the brand’s best quality. It is ultimate in material, colours, feel and craftsmanship. They also last a long time and are very durable. Their standards are pretty high and strict. The fact they can be a bit harder to get over there (UK) just made me want to collect them even more. Made in the UK are my favourite within the brand. There are few other sneakers out there that rival or better the Made in the UK New Balances.” This is a testament to New Balance and Flimby’s dedication to classic silhouettes which have become globally recognised, something which doesn’t happen by luck, but sheer admiration of great product.

While rooted in New Balance heritage, the 991 can’t be ignored in world swamped with collaboration product. “The sneaker itself comes from two different times and successfully bridges the 90’s and the 00’s. 20 years later, everything comes back full circle, and sneaker fans are embracing sneaker designs of the early 00's and rocking them with a modern look. The 991 is a timeless design which suits many eras.” Which is what makes it so special. It is a fundamental to the New Balance catalogue, holding up the framework for modernised product, like foundations would hold up a house. It is the spine to New Balance design perspective, consumer base and global recognition which has been on the ascendancy since the turn of the millennium. That’s not something to mull over, but something to honour.

The 20^th anniversary of the 991 is an ode to the original but a reminder of the understated influence, design and inspiration the silhouette paved for the upcoming generations of New Balance. Its heritage undoubtedly lays the groundworks for New Balance, transcending from Flimby across the Atlantic Ocean’s icy tides, to the streets of Philly and into the hands of one of the biggest New Balance collector’s in the world. Its story and its make-up ensures that the 991 has never been more current, making it a true icon of New Balance.

The New Balance 991 is available online now.

Special thanks to Richie Roxas & Manuel Dominguez Jr.

STUSSY SPRING/SUMMER 2021 COLLECTION

Thurs, 25 Feb 2021 00:00:00 GMT

Stussy have returned with another expertly curated collection of laid-back casuals that comfortably take us from the late winter months into spring/summer when brighter days are on the horizon.

Simple essentials in smart cuts, durable fabrics and dizzying patterns make this seasonal wardrobe appropriate for anybody and everybody. Doused in a covering of Stussy branding, this menswear offering constructs a range of casual silhouettes that make for the perfect transitional piece. Graphic emblazoned t-shirts, chore jackets and sherpa fleece hoodies come into play to relish the true Stussy style whether your taking your daily stroll or working from home, it caters for all.

The Stussy Spring/Summer 2021 collection will be available online from 1 MAR 21.

NEW BALANCE X CASABLANCA

Tues, 23 Feb 2021 00:00:00 GMT

Hitting the shelves in the middle of 2020, the New Balance collaborative spectrum enlisted the hands of Charaf Tajer and his brand, Casablanca for their 327 silhouette. Entrenched in a colour palette from the sun-baked deserts of North Africa, the collaboration played on a perfected amalgam of lux and leisurewear, accentuating comfort and elegance.

For the third instalment of this partnership, New Balance and Casablanca navigate familiar ground with the 327, but this time plan to launch the 237 alongside it. A new silhouette for New Balance, the 237 incorporates some of the brand’s popular shapes from the ‘70s, updated through a modified lens for 2021. The end result is a low-cut lifestyle model which arrives in a vibrant perforated leather upper, housing monogrammed overlays integral to the design of Casablanca’s recent ready-to-wear collections.

Paired with the 327, both sneakers are decorated with hints of green, pink, white and beige as well as stand-out Casablanca details, tread-like features on each sole unit and the ever-present ‘N’ logo.

The New Balance X Casablanca collaboration is available to purchase on SEVENSTORE Launches now.

EL MACCA

Mon, 08 Feb 2021 00:00:00 GMT

Madrid and adidas go hand-in-hand, one of the greatest football clubs to grace the planet earth alongside, one of the largest sportswear brands in the world. Centred around the adidas sponsorhip for decades, the footballing city of Madrid has a long-affiliation to the three-stripes brand who are set to re-issue the classic Madrid silhouette.

Dressed in a sleek brown leather, the Madrid is another addition to adidas’ City Series collection cemented as a firm favourite on the terraces. Famed in the ‘70s and ‘80s, this low-cut silhouette derives from the classic Trimm Trab of that era, finished with suede overlays, a rubber outsole and signature gold-foil branding.

To celebrate the release of the adidas Madrid, SEVENSTORE asked MUNDIAL’s Dan Sandison to write about a footballer who swapped Liverpool for the Spanish capital at the turn of the last century, his childhood hero, and someone who would go on to be one of Britain’s greatest footballing exports.

In Liverpool, import and export has long been the trade. Since the industrial revolution, Liverpool’s docks have acted as a portal to the wider world. For centuries, the city’s role as a checkpoint to the rest of the planet has influenced not only its growth, but shaped the identity of its people. While the citizens of nearby Manchester and Yorkshire stay put, Scousers travel. They look outwards, further afield, and sometimes… they just go.

In 1999, a son of Bootle did just that and left Liverpool behind. After nine years in the reds’ first team, two years in the club’s academy, and a childhood spent supporting Everton, Steven McManaman decided enough was enough. He’d been previously courted both by Bobby Robson’s Barcelona and Italian giants Juventus, after impressive performances as part of England’s Euro 96 squad, but it was when the soon-to-be Galácticos of Real Madrid came knocking at the turn of the millennium, that Macca finally became El Macca.

The new and controversial Bosman ruling, a Gerard Houllier-inspired clear-out of the so-called ‘Spice Boys’, and a desire to play European football at the highest level, all combined to seal his fate. It was a perfect storm, and the midfielder - long the fulcrum of Liverpool’s creative output and the main provider to his old mate Robbie Fowler - signed a pre-contract agreement with Madrid a full five months before the end of his Liverpool deal.

I have always said I would love the chance to play abroad and now that chance has come along” he explained to the BBC in the December of 1998, “when you have a chance to join clubs who are involved in the Champions League every season, you have to consider it...I'm sure everyone must see the logic in that.”

Needless to say, as is often the case when it comes football, not everybody saw the logic in it. McManaman’s departure left a sour taste in the mouth of sections of Liverpool support. The way he left the club, the size of his Madrid contract – which made him the highest-paid British player at the time – and the high profile and aggressive tactics of his agent, Pop Idol creator Simon Fuller, got people talking for all the wrong reasons.

In his last game at Anfield however, McManaman gave Liverpool fans and Houllier a taste of what they would be missing and any ill-will was put aside momentarily. Bursting down the right wing, in a style all of his own, McManaman cut back and set up Karlheinz Reidle for Liverpool’s second, in a 3-0 drubbing of Wimbledon. It saw The Kop bid their wayward son farewell with a standing ovation and a lap of honour.

The floppy-haired Scouser who had come through the academy, spoke with the right accent, wore Wallabies, and was the living embodiment of the city on the pitch, was leaving the reds behind. And it seemed like, despite everyone’s best efforts to put on a brave face, it was under a cloud. Liverpool’s most high-profile export of 1999, following in the footsteps of plenty of the city’s great, good, and even unremarkable, left for something new. For something different.

That something new for Steve McManaman, was to be anything but unremarkable, and it was going to be very, very different. This fact became immediately apparent when Madrid legend Rául greeted the Englishman’s arrival by dramatically explaining that the “dressing room is a cesspit of lies, treachery and whispers” in the Spanish press, and that “if he (McManaman) thinks he is coming to one of the world's top clubs then he has made a big mistake.” Only the second British player to play for Real Madrid after Laurie Cunningham, and the most high-profile Englishman to make the switch to La Liga since Gary Lineker traded Everton for Barcelona in 1986, was going to have his work cut out.

By the time he arrived in Madrid to start his first season as a Real Madrid player, things had got somehow weirder. The manager who brought him in had been sacked and replaced by Liverpool legend John Toshack, the club had sold three key players to make ends meet, and living legend Clarence Seedorf had been quietly ushered towards the door after a training ground spat. It must have seemed like Rául had a point.

Within months however, and after a successful preseason, things had begun to change for the better. He scored and assisted several times in his first few appearances for the club, building strong partnerships with both Fernandos, Morientes and Redondo. Fortunes improved for Madrid, things settled, and on the arrival of Vicente Del Bosque, Los Merengues went on a Champions League run that saw them clinch the trophy that had been the inspiration behind the Scouser’s move away from home. After a run that saw them defeat Bayern Munich, and his old sparring partners Manchester United, a volleyed goal in the final at Stade de France saw McManaman become the first English player to win Europe’s premier cup competition with a foreign club, clinching Madrid’s eighth European Cup in a 3-0 rout of La Liga rivals Valencia. Vindication, in Copa Mundials.

What followed was very much more of the same, and whilst it would be easy to go into the gory details of the medals (two La Ligas, and another Champions League) and the statistics (the most decorated English player to play for a club abroad), and the chopping and changing of the Madrid squad that surrounded him, the most interesting thing about Steve McManaman’s time in Madrid was how he committed to it. Where Michael Owen would later fail, and Beckham would stutter in Spain, McManaman became El Macca. It’s not just the title of his autobiography, but a nod to his attitude, his resilience and how he threw himself into life as a Real Madrid player.

When loneliness troubled him during his early days, he sought the help of fellow ex-pat and former Liverpool player, Michael Robinson as a mentor, he learnt the language, he built friendships with Ronaldo, Figo and Roberto Carlos, he earned the respect of Raul, Zidane, Guti, Iván Helguera, turned down a move to Inter Milan, and when the Spanish press christened him El Cartero (The Postman) because of his inconsistent deliveries? Well, he reinvented his game and made himself indispensable as a utility player in a team of stars.
He would eventually earn the plaudits of Cruyff, Del Bosque, Jorge Valdano and Sir Alex Ferguson, within one season, and Real Madrid’s fans and ultras would greet a volley of his against Real Oviedo with their famous white handkerchief salute in 2001. If McManaman had seemed stubborn when working to force a move away from Liverpool, it was only the beginning of an obstinate streak that would see him bed in at Madrid against all odds.

In four seasons at the Bernabéu, a young man from Liverpool transformed his career, quadrupled his honours, and matured into one of the great modern success stories of English players playing abroad. The reasons for this are many. The timing was right, he’d reached the end of the road at Liverpool when Roy Evans was replaced by Houllier, his mother had recently passed away after a long battle with cancer, and he had always had ambitions that outstripped the capabilities of both his boyhood club and their neighbours across the park. It would be foolish to overlook his upbringing though, and a childhood in L4, a stones throw away from the Liverpool docks that had, for generations, shipped his forefathers to the corners of the world in search for work and adventure.

He would eventually return to England for a stint at Manchester City before retirement, having paved the way for Beckham – who begged Real Madrid to keep hold of McManaman on his arrival, having been helped to settle in the capital by his England teammate – and later for Gareth Bale. He would rekindle a relationship with Liverpool as a mentor at the academy which gave him his start, and bridges would be rebuilt in his hometown. The most decorated English player to ever play abroad, and the prodigal son would turn home, his decision to travel vindicated. No English players since Laurie Cunningham had made the commute to Madrid before him, and nobody of El Macca’s profile for a decade and a half had cracked the Spanish league, but Macca was a Scouser, and Scousers travel.

The adidas Madrid is available to register to purchase on SEVENSTORE Launches now.

RETURN TO EARTH

Mon, 08 Feb 2021 00:00:00 GMT

As we head into the uncertainty surrounding the year to come, the lives of many still remain drastically different to what was before. The global pandemic has allowed us to take a step back and appreciate the world around us. With silenced workplaces, the ever-growing need for adventure and exploration into the natural world has inhabited the minds of many, making a generation of new-found outdoor-spirit that has re-engaged us with nature for a prolonged positive mindset.

With that said, the new Nike ACG “Peace On Earth” collection is a celebration of the natural world and the beauty of the outdoors. To mark its launch, SEVENSTORE spoke to four different people – a diversity in nature campaigner, an exciting new fashion designer, a parkour athlete, and the founder of a vital new support network for young creatives – to see how their different environments and experiences of nature inspire them.

Shot in the new collective offerings, each editorial is an insight into how the world outside our four walls opens up our minds to different perspectives and creative approaches, particularly resonant in a time when the pandemic has shifted our attitudes to city life.

The Nike ACG ‘Peace On Earth’ collection will be available online from 11 FEB 21.

MYA-ROSE CRAIG

19-year-old Mya Rose-Craig has a list of achievements that it’s hard to believe fit into her two decades on Earth. The British-Bangladeshi birder and environmentalist who lives between Bristol and Bath also launched her popular Birdgirl blog when she was 14 and has an honorary science doctorate from the University of Bristol. In 2016 she launched Black2Nature, an initiative aiming to get more ethnic minorities engaged with nature, increasing access for people who live in cities, and may not have much opportunity to see wide, open, green spaces, packed with wildlife. So you know, she’s busy. Here, she talks about the importance of the outdoors, and her mission to diversify nature.

What sparked your passion for the outdoors? How did you fall in love with it?

Mya-Rose Craig: I don’t think there was really a start for me, as my parents and my older sister were really into the outdoors and into bird watching before I was even born. I don’t think there was a single moment, it’s always been a really big part of my life.

Tell us about Black2Nature and why it's important. Why do you think environmentalism and enjoying nature isn't as diverse as it should be?

Mya-Rose Craig: I started Black2Nature because I’m really into the environment and I love birds, but I’m also half-Bangladeshi. As I got older, aged around 11 or 12, I’d really started to notice how white the countryside was. I’d had a lot of opportunities to get out into nature and I thought it was a shame other kids hadn’t had that chance. I started running nature camps when I was 13, so I’ve been doing that for nearly six years now. In 2016 we did a conference called Race Equality In Nature to figure out what the barriers are - it’s complex and it’s a really broad spectrum. Some issues are relatively easy to solve, like some people from these communities are scared of dogs. Some issues are more systemic, like some people didn’t want to go to the countryside because they thought it was white and elitist and they weren’t welcome. It’s those barriers we’re trying to break down in the camps that we run.

How have you seen things change?

Mya-Rose Craig: When I started out it was a very uncomfortable conversation for a lot of people in the UK’s nature sector. People don’t like being told that there might be bias, or discrimination or racism at play in the spaces that they work, especially if they pride themselves as being progressive. When I started the attitude was “it’s not our problem, we’re not stopping them from coming”. But it went from something that was being sidelined and ignored to being an issue that a lot of organisations have realised they need to sort out ASAP.

Has the pandemic changed your appreciation of nature in anyway?

Mya-Rose Craig: People assume that because I like nature, I’m able to spend loads of time in nature. But I was studying before the pandemic, doing my A-Levels, I was really busy. After that, I was able to spend a lot of time outdoors, watching the birds, in a way that wasn’t super common for me. I gained a new appreciation for the area I live in, how special it is. As a diversity campaigner it’s been really exciting, just seeing loads of people venturing outside the city, often the first time, because it’s the first time that they’ve had the time, desire, or the money to go out into the countryside. It’ll be interesting to see if that carries on post-corona.

What do you hope they take from bird watching? Do you find it beneficial for your peace of mind and mental health?

Mya-Rose Craig: I just started a podcast called Get Birding which is all about this. Especially at the moment, I feel like it’s such a good hobby for people to take up. Birds are a really good, easy access point to nature. Even if you live in a really urban space there’ll be some kind of bird. You don’t need fancy equipment – all you need to do is go out and watch birds and you’ve become a birdwatcher.

The last couple of years has seen an explosion in climate activism led by teenagers. Are you inspired for the future?

Mya-Rose Craig: I think it’s incredibly inspiring, this new youth movement. There’s a lot of energy, a lot of people trying to save the world even though it’s not their job or responsibility. It’d be difficult for me not to get involved – I went to the Arctic with Greenpeace last September and ended up doing a youth strike out on the ice. Greta (Thunberg) also came to Bristol and I was lucky enough to speak onstage with her which was really cool. The climate movement is so important.

What advice would you give to a young person who lives in a city but wants to get into nature?

Mya-Rose Craig: I’d remind them that you don’t have to go into the depths of the countryside to find nature, and we maybe don’t give urban wildlife as much respect as it deserves. I’m much more likely to see a fox or a bat if I went into the city, and exploring that can be just as fun. Birders talk quite a lot about having a local patch, a habitat you go back to all the time to get to know that piece of land, know the animals and the birds that live there. A lot of people who live in the city find their own little piece of nature, their local patch. I think that right now, while we’re all locked in our houses, that could be a really brilliant thing to do.

NATE AGBETU

Nate Agbetu was born and raised in Stoke Newington. While he may have remained in East London his whole life he’s never creatively sat still, having worked on numerous subculture projects, set up his own agency Play Nice, and directed a film called The New Rave in partnership with The Design Museum celebrating the impact of black people on electronic music.

Directing is something that Agbetu will be doing more of in 2021, but community is hugely important to him, as represented by The Pattern, Play Nice’s recently launched talent incubator and curriculum that gives young creatives budget and mentorship to develop community projects. We spoke to Agbetu about his shifting perspectives and why nature became his best friend in 2020.

The Pattern is such an exciting project - can you tell me how it came about?

Nate Agbetu: While in my previous workings, I got pretty obsessed with the idea of cultural incubation and how we could bring it to life at 1948Ldn, a Nike-owned community space that I worked on over the course of a year. It felt like it was time to build a real hub for the city, and then out of the blue I ended up in discussions with the Culture Mile about the fund they were creating. We hosted a panel for them at the Barbican, with some interesting creatives who don’t often get the shine they deserve in those spaces and it was crazy how many people turned up, it felt like a sign. So we decided to apply for the fund ourselves, spent about a year pitching against other teams and here we are!

How has your perspective on the world shifted over the past year?

Nate Agbetu: I’d say I’ve definitely become more meditative and found my introverted side. I’m more interested in being present in the moment than creating spectacular moments these days, gratitude is an important part of staying sane in a wild world.

Has the pandemic changed the way you're working at Play Nice, or given you an extra sense of purpose?

Nate Agbetu: I think it’s helped others to see the reason why we do what we do, which has been interesting. The pandemic has definitely opened doors and helped us to create some of the work we could’ve only dreamed of two years ago when we started. So now we’re trying to take it steady and build solid foundations, but remaining fluid in our approach to things. I think your purpose in life is never clear and always changing as you grow, so we’re trying to embrace that and build ways for people to engage and benefit from being on the journey with us.

Have you reconnected with nature at all during the pandemic? Did you get out into the countryside at all?

Nate Agbetu: Nature’s been my best friend over the past year you know, it’s really helped me see beyond zone two of my city. I was so used to the rat race of London, looking for the next big thing and trying to keep it moving. But in nature you learn to appreciate stillness, the environment, and how small you can be in the grand scheme of things. I’ve cycled out to Kent, hiked up to Thor’s Cave in the Peak District and spent loads of time in my local wetlands. Every time there’s this moment of awareness that’s just priceless, I don’t think the concrete jungle quite matches it.

You were born and raised in London. Are there places outdoors you've regularly gone to keep your sanity? Some hidden spots?

Nate Agbetu: Yeah, Stokey’s been home my entire life. I’m lucky to have Clissold Park, the West Reservoir and Woodberry Wetlands on my doorstep. There’s a little community garden on my estate that we’re looking to develop in the spring, that last one is the only hidden spot I’m ready to share!

Your work is so community focussed - How have you seen your community come together during the pandemic?

Nate Agbetu: Sadly, loss has been the biggest thing that I felt bring us together, both in the black community and the queer community - there’s been so many fallen angels and broken systems that have sent us all in spirals. I’ve had to step back and really process those things in ways I’ve never had to before. But it’s making me more aware of my responsibility as a part of the spaces that I occupy, and hopefully setting the stage for real change.

What are you most looking forward to when Covid is over?

Nate Agbetu: Sharing space, I miss being in groups of beautiful people and diving into amazing experiences with them. I’m constantly thinking back to spending Carnival with Tropical Isles and everything that comes with those moments, the history, the whines, the food. Zoom could never.

You've set up Play Nice - what advice would you give to someone who is looking to set up their own thing. What does it take?

Nate Agbetu: I’d say to make something organic and just play around with it. Work with your friends, work on what inspires you, push yourself not your output. I think that when you’re critical about your reason for existing rather than what you make, people can feel it and there’s nothing like it.

LOIS SAUNDERS

Goalkeeper gloves aren’t necessarily classic sexy items, but Lois Saunders’ relentless reinvention and reimagining of thrift store items puts the protective equipment in a whole new context. You may have seen Saunders’ work over the past twelve months – her brand 1xblue appeared all over Instagram, and she admits even during the pandemic she’s had a really positive year, with sales increasing all the time.

Her DIY style is playful and true to her vision of fashion – when we talk she’s fully decked out in 1xblue. Her dresses made from football scarves aren’t because she’s a huge fan of the sport, but fascinated with graphics on knit. We spoke to Canterbury-born Saunders about why sustainability is so important to her as a designer and how she’s coped with the restrictions of coronavirus.

It’s been a year of your brand - tell us about your journey. Where did you start and where do you see it going?

Lois Saunders: I started just making the odd top while I was a fashion student, but from the beginning people were excited by it. When we were sent home from uni because of lockdown it was sad but it gave me more time to focus on 1xblue. Now I have my own studio in London, and I’m making more of a range of things, beyond just football scarves, and I’d love to work on a collection with fashion shows.

How has Covid affected your creativity?

Lois Saunders: I’m a very social person, so I’ve missed that aspect during lockdown. I’m also a person who gets a lot of inspiration from going to museums, seeing archives. It’s been a big shame to not be able to do that. I also take a lot of inspiration from books - I just got a John Galliano book that has some amazing imagery in it that gave me loads of ideas. However, I am so excited for art galleries and museums to return as that’s my main point of reference.

You live in London and grew up in Canterbury, have you found yourself craving the outdoors at all? Have you found a desire to reconnect with nature, or the countryside?

Lois Saunders: In the first lockdown I was going out cycling every single day. It’s so important for my mental health to get into the outdoors every day. Especially with the work that I do, it’s quite easy just to find yourself at the sewing machine all day, but it’s so important for me to see the sun and the sky.

Do you take inspiration from the outdoors, and being out in nature? Do you find it benefits your creativity?

Lois Saunders: Yes for sure! I find that being out amongst nature can really help with colour inspiration! I think it’s interesting to see weeds and flowers grow in odd places like out of a wall or something. I see a lot of these on my route to the studio and the tiny pops of colour can make me want to introduce it into a new design. Being outside definitely refreshes my mind, it can sometimes be difficult to think of new ideas when there’s no change of scenery.

If you could live somewhere remote, at one with nature, where would it be?

Lois Saunders: Madagascar! I love nature. I’d love to say somewhere like the Arctic, which is beautiful and scenic, but I’m a hot weather person.

By nature, your work has a sustainability slant through reusing old product. Is this something that’s really important to you as a designer?

Lois Saunders: It’s massively important to me. Business-wise, it’s always challenging to be as sustainable as possible. I don’t throw much away, I keep scrap material to make patchwork pieces in the future. Sustainability is really important, and upcycling will always continue through my brand, even if it’s just a few pieces. It’s good because it inspires young people to do the same.

What are the things that you hope really change in fashion post-Covid?

Lois Saunders: I hope that fast fashion slows down. It’s quite scary how quick everything is done. It’s important for people to know more about what they’re buying and where it’s come from. Maybe with fast fashion I think if people knew all the details about how it’s made they might be put off. Also I hope people support small businesses. My brand has done well this year because I think people want to support a small business

Who are your biggest inspirations?

Lois Saunders: Isabella Blow. McQueen is also one of my biggest inspirations. I know it feels cliche to say these people but I’m just being honest! I love Mowalola, her use of colour, knits and graphics - definitely my thing, I get lots of inspiration from her. I love Paolina Russo too.

If you could give advice to someone young starting their own brand, what would it be?

Lois Saunders: If you find an idea, and think it works, just really believe in yourself and hopefully one day it’ll pick up. Find something that defines you and your creativity and just keep going with it, don’t lose faith.

ROBBIE GRIFFITH

While the average person on the street may not know what parkour is if you stopped them and asked them, there are an estimated 100,000 people doing parkour in Britain - that’s twice as many as there are skaters.

Parkour is a sport that evolved from military obstacle courses, and involves moving as quickly as possible through challenging terrains – both urban and rural – without the help of equipment. One of Britain’s most celebrated parkour practitioners is 20-year-old Glaswegian Robbie Griffith, an athlete who’s been training since he was 10. Here, he discusses the challenges of doing his sport during a pandemic, why we need to respect our countryside and the freedom that parkour makes you feel.

How has your view of nature and the outdoors changed during the pandemic?

Robbie Griffith: I would say the pandemic has really shown me not to take the outdoors and nature for granted, especially nature as I have it on my doorstep! And just how much being outdoors and exercising has helped with my overall health and wellbeing.

Has Covid given you more freedom to do parkour?

Robbie Griffith: In some ways yes and others no as the restrictions have stopped me from training with my friends and students. Parkour is a very community based sport. Although it has supplied a lot more free time so that I’m able to dedicate myself to my training and nothing else.

How do you hope the world changes post-Covid?

Robbie Griffith: I feel like the pandemic has urged a lot more people to exercise more and focus on their health as they have had so much free time and I just hope that they keep prioritising this when their busy work schedules return.

You are somebody who has dedicated their life to the outdoors - do you think people appreciate nature enough?

Robbie Griffith: I definitely don’t and feel like the pandemic has forced people to open their eyes as to just how beautiful our countryside, parks and cites really are!

How did you get into parkour? How do you feel when you do it?

Robbie Griffith: I was handed a flyer for local parkour classes at school at the age of 10 and haven’t stopped training since! Parkour is such a freeing sport and gives you an unbelievable sense of achievement when you do finally figure it out or get over the fear. Its problem solving skills help me develop in every aspect of life.

What advice would you give to somebody who wanted to start?

Robbie Griffith: I’d say to try get yourself along to some structured classes and reach out to your local parkour community. Take everything in baby steps and stay safe!

Which city in the world would you like to do parkour in, but haven't been able to reach yet?

Robbie Griffith: Sydney is top of my bucket list for sure! For both the architecture and the community.

Where's the most beautiful place in the world to do parkour?

Robbie Griffith: Santorini, Greece.

Written by @thomasgorton

Special thanks to @birdgirluk, @lois1xblue, @nateagbetu, @robbirgriffith

CLOBBER ZINE, THE REPRESENTATION OF THE WORKING-CLASS IN FASHION

Tues, 02 Feb 2021 00:00:00 GMT

The cross-cultural divide between the north and south is something that has always been alluded to, although not hugely illustrated. It has transcended an array of perspectives and ingrained itself into a collection of communities on either side of the country.

The working-class narrative in the north west has been integral in the creation of favourable sub-cultural movements, music and fashion icons and ultimately standing as a pillar for influence and inspiration for future generations. As the epicentre of the growing fashion industry, London has also played its part. But it has always struggled to speak to the strong interests of the working-class, especially those with a prevalent interest in fashion. Liverpudlian journalist, Paul Toner sets out to change the narrative with the launch of Clobber Zine – a top-notch menswear magazine which speaks to boys of his hometown and overlooks the focus of ‘philosophical fashion’.

SEVENSTORE caught up with Paul to talk about the first issue of Clobber Zine, the representation of the working-class in fashion and what the future holds for his publication once the world escapes these unprecedented times.

SEVENSTORE: First of all, Paul, can you introduce yourself and what you do and little about your background?

Paul: My name’s Paul Toner, I’m 21 and I come from Liverpool but now live in London. I grew up in Stockbridge Village, just outside of Huyton, and lived there until I was 18 when I moved to London to study Fashion Journalism at London College of Fashion and I’ve basically been here ever since. I’m currently the Online Editor of 10 & 10 Men Magazine(s) here in London and I run my own publication called Clobber Zine.

SEVENSTORE: What initially sparked your interest in fashion and how did you get into fashion journalism?

Paul: I was actually set on music journalism at first. I was proper indie in my teens, travelling into town or to Manchester most weeks to go to gigs and stuff. I started writing for a few blogs for free just before I started college, reviewing albums and stuff like that, but then my interests slowly started shifting to fashion. I think I must have bought my first issue of i-D just before finishing year 11 and the interest just grew from there, really. First it was more a streetwear thing, mostly – the likes of Gosha, Supreme etc – but those two years before starting uni, I became really engrossed in all aspects, especially emerging menswear designers at the time like Grace Wales Bonner and Martine Rose.

SEVENSTORE: In May 2020, you released the inaugural issue of Clobber Zine, what was the inspiration behind the magazine?

Paul: Clobber Zine doubled as my final project for uni, but I had the idea to start it pretty much as I moved away for uni. I was growing tired of not seeing northern lads like myself represented in fashion magazines. Lads in Liverpool, Manchester and beyond take so much pride in their clobber, and will save a week’s wages just to buy themselves a nice top to go out in, or a new pair of trainers, so I thought it was about time there was a magazine for them, made by someone like them.

SEVENSTORE: Loosely speaking, could you describe what Clobber Zine is about?

Paul: It’s a top-notch menswear magazine which touches on fashion, music, art and politics, too. It takes an upfront approach to telling authentic stories, inspired by the likes of Sleazenation and The Face in the 1990s. Clobber Zine spotlights emerging talent through an outer-London perspective, and doesn’t take itself too seriously in doing so. If you’re looking for philosophical journalism, I don’t think you’ve came to the right place.

SEVENSTORE: A magazine has a lot of moving parts, collaborations and planning. Did you have a clear idea of who you wanted to include and who you wanted to work with in the magazine?

Paul: It definitely changed quite a lot. I started chucking ideas for the magazine in the notes of my phone in my first year of uni, so by the time it came to actually making the thing in my third year, it was a bit all over the shop haha. I ended up choosing all the people featured as they each bring something different from the London-centric content we’re used to seeing in fashion magazines. Whether it be the emerging new UK Garage scene in Leeds, or designers such as Robyn Lynch who uses her Irish heritage as the pillar of her designs, or Adam Jones, who makes clothes out of bear towels, inspired by his youth growing up in working men’s pubs in Wales.

I also just wanted to have fun with it, as it was my final uni project, I was kind of in the thought process of, ‘okay, I’m never going to have this much freedom again to write about what I want, and in what style I want’ – so I just got a bit ballsy with it and did stupid stuff like interviewing a Robbie Williams impersonator, which people really liked in the end.

SEVENSTORE: Being your first magazine release, with that comes scepticism, how do you feel it has been received? And what sort of feedback have you had?

Paul: At first, I honestly thought everyone was going to think it was shit haha. Pre-covid, I had loads of plans to work with loads of different people and do all these shoots but obviously it just ended up being me in my bedroom, trying to get the hang of using InDesign from looking at YouTube tutorials.

I’m really pleased at how well it’s been received and I’m super grateful to all the people who contributed to the first issue and everyone who bought it. I’ll never forget the day everyone started making their pre-orders, I was actually buzzing. I was really happy to see working class lads buying it because that’s the reason I started it in the first place, and having that recognition from The Face was incredible as well.

SEVENSTORE: “You can be a working-class lad from Liverpool and be interested in Dior and Prada” – a quote from The Face article on Clobber Zine. In light of this, do you feel like the working class are somewhat misrepresented within the fashion industry?

Paul: Yes, 100%. I’d say it’s more a lack of representation entirely. Like there’s the odd magazine who will do features on working class start-ups or artists/designers who come from a working-class background – but a lot of the time, the rest of the content is targeted towards this flashy escapism. I didn’t want Clobber to be anything like that. It needed to be rooted in realism.

SEVENSTORE: Now working in London and being from Liverpool, do you consider the outer-London perspective is overlooked and underappreciated in fashion media/publications of today?

Paul: Yes definitely, but I do think it’s changing. In terms of fashion, there’s so many amazing emerging designers who are offering a new sort of “luxury”, one that is built upon their own heritage and stories growing up. High-end fashion is traditionally meant to offer an escape from the lives we live, however designers like Robyn Lynch, Sam Nowell and Adam Jones are defying these outdated ideals by creating clothes that are quintessentially them.

SEVENSTORE: You touch on some brilliant features – Glasto-less Scouser, Trackie Trumps and The New Casual Frontier. Is this working-class, North West narrative something which will be a consistent message of the magazine? And why do you think it’s important to highlight and celebrate?

Paul: This will be a narrative threaded through every issue definitely. I think some people who’ve never been up north think it’s some no man’s land with nothing going on, when actually, cities like Liverpool and Manchester have birthed some of the greatest bands/designers/artists/sub-cultural movements to come out of Britain. And these have come from working class people. That’s not going to stop anytime soon, and every year there is going to be more talent seeping out of the north that needs a voice. Clobber Zine hopes to be that voice.

SEVENSTORE: Is there a particular person you would like to collaborate or contribute to the magazine?

Paul: So so many people! I’ve currently got such a massive list of photographers/writers/stylists/designers I’d love to have inside upcoming issues. Don’t want to jinx it but issue 2 will have some ace people inside.

SEVENSTORE: Hopefully as we head out of these unprecedented times, what plans do you have in 2021 for Clobber Zine and yourself on a personal note?

Paul: My main goal is to get another issue out. I have quite a heavy workload at 10 so I think sticking to one issue a year is going be more feasible for now. I was lucky to have the first issue stocked in Village in Leeds, I’d love to have the second issue stocked in more independent shops up north (especially in Liverpool!) Other than that, roll on to when the clubs re-open and we can finally go out and celebrate the end to these horrible past 12 months we’ve had.

The latest issue of Clobber Zine can be viewed here.

NIKE'S ODE TO THE PIRATE RADIO MOVEMENT

Mon, 01 Feb 2021 00:00:00 GMT

Nike’s rise of dominance throughout the footwear and apparel landscape is a reminder of their investment into innovation, progression and design. As they become an even larger driving force of a rolling wheel of trends, it is their stamp on modern popular culture and lifestyle that has been highlighted through a number of the most coveted launches to date. Sneakers have always been at the forefront of such ascendency with Nike having dipped their toe’s into past eras, creating an inspiration for themselves going forward and highlighting specific movements, years, influencers and monarch’s of fashion.

Within their latest venture, Nike enhance the Air Max 90 catalogue with a nod to pirate radio of the 1960’s. Paying homage to the underground movement with a pack of two sneakers, this foray into realms of music and radio collaboration is not their first. In 2006, Nike partnered up British artist, Ben Drury on an Air Max 1 collaboration that celebrated the renegade movement. Other notable partnerships have been made with the likes of Dizzee Rascal and Wu-Tang Clan in the past, with the outcome comprising of some of Nike’s most-sought after offerings.

The Nike Air Max 90 ‘Pirate Radio’ pack arrives in two colourways; one clean, crisp white colourway and the other made up of blue, red and silver – inspired by the union jack flag of Great Britain. In their true form, both sneakers are constructed in the finest leather fabrication with the latter housing silver mesh panelling and embroidered swooshes. Meanwhile, the white rendition of the Air Max 90 incorporates gold-toned details and Air Max branding. Other key features include radio wave heel detailing and distinct skull broadcasting logos printed on both translucent outsoles, completing the design.

The Nike Air Max 90 ‘Pirate Radio’ pack will be available online from 13 FEB 21.

THE FREEDOM OF 4 DIMENSIONS: adidas 4D FUSIO

Weds, 27 Jan 2021 00:00:00 GMT

adidas’ exploration into new textile innovation has stepped up in recent times, the popular infusion of new technology in the 4D Run and Ultra 4D are now accompanied by the launch of the adidas 4D FUSIO.

Another shining moment of detailed technical progression, the three striped brand takes the new 4D FUSIO into a vibrant array of colours. Entitled, ‘Semi Frozen/Hazy Emerald’, this green-dominated fixture is prepped with knitted layers of comforting, sock-like uppers for advanced comfort and flexibility. Along with delicate upper fabrication, the 4D FUSIO is a playgorund for new desing features with one main attraction being the intertwined cables holding the laces into place. Finishing this mark of FUTURECRAFT lineage, the sneaker is made-up with a modernised 4D cushioned midsole, covered by a protective overlay, giving the foot and sneaker more stability during activity.

The adidas 4D FUSIO will be available online from 4 FEB 21.

6 OF THE BEST COMFY PANTS TO HELP NAVIGATE YOU WORKING FROM HOME (STILL)

Weds, 27 Jan 2021 00:00:00 GMT

2021 has arrived, and yes, we are still all working from home. Dining tables turned into office spaces, team-chats over video calls and the eventual light dusting on 2020’s going-out garments that have yet to see more than one or two wears.

The so-called everyday uniform has changed, trousers are now swapped for track pants, joggers and shorts. The emergence of loungewear, and ‘comfy’ clothes are now established wardrobe staples, who’d of thought it? Warm basic comforts may be leaders of the home wardrobe selects, but many may still prefer to take a teams call in smarter offerings. Homme Plissé Issey Miyake or Aries? After all the finer fabrics give off that extra bit of much needed comfort on a day-to-day basis.

DRÔLE DE MONSIEUR - DROLE SWEATPANT

Drôle de Monsieur know their craft behind downtime dressing. These signature sweatpants arrive in a basic design, but with the upmost comfort. Embroidered branding uplifts the ready-to-wear offering, making it a suitable fit for that weekly shopping haul.

ARIES - NO PROBLEMO TIE-DYE HEADLIGHTS SWEATPANT

Aries shell out on their tie-dye trajectory. Adding a lively touch to your comforting staples, the Headlights sweatpants are crafted in multicoloured spirals and a cosy cotton jersey – adding that extra bit of much needed vibrancy to the grey days of late.

1017 ALYX 9SM - VISUAL SWEATPANT

1017 ALYX 9SM adds a sense of basic luxury to your comfy pants range. Bored of the plain old jogger bottoms? Matthew Williams’ label offer elevated soft fleeceback fabrication and signature silver-toned hardware for everyday extras.

HOMME PLISSÉ ISSEY MIYAKE - PLEATS TAPERED TROUSER

Adding a touch of class to the legwear in your wardrobe, Homme Plissé Issey Miyake signature pleats tie down the perfect balance between comfort and luxury, taking stylish stay at home pants to new heights.

NEEDLES - POLY SMOOTH TRACKPANT

These Needles Poly Smooth track pants represent the east-meets-west classing of cultures, faultlessly capturing the prime Needles vision. A fitting accompaniment for your homeworking slides.

SPORTY & RICH - ATHLETIC CLUB SWEATPANT

Sporty & Rich is constructed with comfort in mind. A clever mix of sporting-casual meets the affluent design ethos that inherently runs through the core of Emily Oberg’s outlook. A sequence of simple construction with the comfiest of output.

GOOD HEALTH STARTS HERE: SPORTY & RICH

Tues, 26 Jan 2021 00:00:00 GMT

Shop the latest collection from Sporty & Rich online now.

THE A TO Z OF NEEDLES

Mon, 25 Jan 2021 00:00:00 GMT

NEW BALANCE 5740

Mon, 18 Jan 2021 00:00:00 GMT

2020 was the year that played host to the equivocal rise of the 990 series, much dominated by the return of New Balance’s famed 992 silhouette. Through numerous coveted collaborations, new colourways and retro-releases, the sportswear outfit solidified a fresh stance within the shifting contemporary menswear market.

Beginning this year is no different, New Balance start by taking of their longstanding catalogue favourites – the 574 silhouette, updating the classic 1988 style with a refined modernised aesthetic, giving a whole new lease of life to the original. Bolder and brighter than the first rendition of the sneaker, the new 5740 incorporates a selection of New Balance eras - with the upper paying homage to the 574 models of the 1980’s and 1990’s. An enlarged logo similar to the newly introduced 327 is embedded onto the side of each sneaker, but the main attraction comes with the two stacked midsoles, nodding to a time of classic design and trail-running heritage.

Launched in a neutral scheme of black and white, both sneakers’ punchy midsole is accentuated with layers of purple, red, green and orange, creating a new burst of colour and significant stand-out appeal.

The New Balance 5740 will be available online from 29 JAN 21.

MONCLER GENIUS 1952

Sat, 16 Jan 2021 00:00:00 GMT

Designed by Sergio Zambon, the 2 Moncler 1952 Men’s collection for Spring Summer 2021 is a melting pot of references: a universal call to contemplation from the heights of the French alps to the shores of Cape Cod. An enlightened take on Moncler classics, the season’s sense of purified utility is warmed by jubilant shades of Indian saffron, royal purple and malachite grounded in soft neutrals from off white and taupe to pale khaki. As touches of subtle psychedelia meet moments of fully-fledged Moncler material innovation, the 1952 man goes where the forest (and the mountain) meets the sea.

Musing on outdoor pursuits near and far, this springtime uniform is personified by hybrid archetypes from the neo-hippie to the weekend hiker, or even the casual gardener. Grounded by a refined cargo silhouette–from drawstring Bermuda shorts to flared ‘palazzo chinos’–outerwear pieces are punctuated with block print mountain florals, realist alpine photo prints, and the geographic and altitude coordinates of Moncler’s birthplace: Monestier-de-Clermont. Sheer ripstop fabrics create a tonal interplay of protective transparency, as hooded windcheaters and patch pocket cargos create X-ray effects against the flat, opaque textures of chambray cotton nylon, matte bonded cotton and the unmistakable lustre of nylon laqué.

In vertical quilting, a sleeveless gilet and mandarin collar jacket feature concealed zips to create minimalist, ultra-lightweight down options for spring. Others close with a double snap stud placket to accommodate layering. Such pragmatic design solutions mingle with fluid fashion expressions, from apron shorts and gardening dungarees to square retro eyewear, leafy muslin bandanas, and ‘lei’ necklaces festooned with nylon rosettes.

2 Moncler 1952 Man’s classic sense of humour appears in a series of comic wildlife sweatshirts, with rhyming adages like ‘As You Wish, Jellyfish’ and ‘What’s Cooking, Good Looking?’ illustrated with bold cartoon critters. Optimistic mantras like ‘Maintain Serenity With Strength And Purpose’ and ‘Promoting Access’ further the collection’s reflective mood, whilst accessories embody its active spirit: from a webbing strap climbing bag and drawstring flap bucket hat to suede and nylon trekking sneakers.

The 2 Moncler Genius 1952 collection will be available soon at SEVENSTORE.

MEET YOUR NEW SELF: HOMME PLISSE ISSEY MIYAKE SS21

Fri, 15 Jan 2021 00:00:00 GMT

“For the future that is healthy, bright and full of hope”, a fitting narrative for a positive outlook on things to come, whether it be in life or fashion. Assuming both, it comes as the closing statement to the lively Homme Plissé Issey Miyake Spring/Summer 2021 video performance entitled, “Meet Your New Self”, which showcased the brand’s latest collection.

Designed from creative director Yusuki Kobayashi’s take on people discovering their new selves and looking forward to the future, while living life in transition - something which may have been challenging over the past year. It is an uplifting spin and vibrant approach on any artistry and output, with such mantra drip feeding its way into the latest offering from Homme Plissé Issey Miyake.

Incorporating a heavy use of colour and pastel palettes, the collection envisions an eloquent sense of hopefulness in a world currently shrouded in bleak mystery. A sort of “light at the end of the tunnel” moment from the Homme Plissé team, with the inclination for others to follow suit. The collection is an uplifted version of its former self, much like the thinking behind the campaign. New colours breath an aura of excitement and attractiveness to the already-revolutionary pleated signatures. Still a mainstay in each Homme Plissé collection, the Japanese fabricator’s revel in the trajectory of such technique, exploring new ideas and avenues.

Lightweight garments allow for freedom of movement, something which Koboyashi’s design has seemingly longed for - finding the perfect balance between comfort and elegance. With the inclusion of an eclectic mix of blazers and cardigans alongside shorts and hoodies, it is a testament to the brand’s versatility while drawing in on formal and casualwear intertwined.

The SS21 collection is an embracement of coloured design, simplistic silhouettes and effervescent patterns of Spring and Summer that run true to a visionary of ascendancy for the coming year, paving the way for a new era that awaits.

The latest collection of Homme Plissé Issey Miyake is available online now.

NIKE AIR MAX 1 LV8

Mon, 11 Jan 2021 00:00:00 GMT

Kicking of its 34^th year in the market, Nike are set to release three new Air Max 1’s with a vibrant LV8 collection.

Boasting full leather construction, the Nike Air Max 1 LV8 pack is a mirror of Tinker Hatfield’s design and a resemblance of the circa 1997 Air Max 1 Leather SC. Fulfilled through leather panelled construction, this collective offering is combined with undertones of grey and white that sit on a group of red, blue and green colourways.

Alongside all leather uppers, the ‘LV8’ silhouette features a standard mesh tongue, housing a branded tongue tab much like most Nike models. A mini embroidered swoosh logo is present on the lateral forefoot, much like the OG. The sneaker is finished with a visible air unit, embroidered heel branding and a large stitched swoosh to complete the design.

The Nike Air Max 1 LV8 collection is available to register to purchase on SEVENSTORE Launches now.

GIAN JONATHAN, VISVIM IS THE ONLY ONE FOR ME

Thurs, 07 Jan 2021 00:00:00 GMT

While many Japanese labels draw inspiration from Ivy and American workwear, Visvim abandoned that and delved deep into ancient folk customs. Growing up fascinated with Heavy Duty items, Hiroki Nakamura - Visvim founder and designer - later discovered, after moving to Alaska, that no-one really cared that he was dressed head-to-toe in American heritage clothing. This sparked something in Hiroki, a yearning to do something unique that upheld Japanese tradition. After a stint at Burton Snowboards and working alongside Hiroshi Fujiwara, he developed a footwear line in 2002 that fused Native American moccasins with hi-tech sneakers. In 2005, Visvim later expanded into a fully-fledged apparel line that set its sights on bolstering functionality by means of age-old techniques. Nakamura uncovered heavy wool coats in Tibet, hand-dyed blankets on Navajo reservations and colourful folk art in Guatemala; all of which have gone on to inform the design process behind each garment.

As Japanese consumers mature and get older, they realise they don’t necessarily need more product but something that has meaning and a story behind it. With this in mind, Visvim continues to flourish and collectors become increasingly desperate to get their hands-on older pieces. Fiercely loyal and devoted to everything Visvim, Gian Jonathan is an archivist and collector boasting a collection of over 200 pieces. With a wardrobe filled to the brim with every Visvim grail you could ever imagine, this is what dreams are made of. From mud-dyed GORE-TEX 3-layered jackets - made using an ambitious process known as dorozuke- to a down jacket from 2014 made using vintage bandana fabrics - this collection of Visvim is unlike anything you’ve seen before.

SEVENSTORE investigate and document Gian’s unique story and affection with the Japanese label. Prying as much information out of Gian as possible to unearth some of his most coveted items from his archive, touching base on the traditions that Visvim upholds, how he began collecting and the lengths he’d go to get his hands on Visvim’s most sought-after goods.

SEVENSTORE: What is it about Visvim that piques your interest? What is it that initially attracted you to Visvim?

Gian: Initially, I think I was first attracted to the FBT. “What a strange looking and expensive pair of shoes”, I thought, but it did catch my attention and I began researching more about the brand. Like many others, usually the point of entry to Visvim starts with the footwear and then slowly it goes up and up.

SEVENSTORE: Can you tell us about how you began collecting and trace back to a point that demonstrates this?

Gian: I can’t really remember the exact point I began collecting, I think it happened naturally over time. But, I still remember the first Visvim piece that I bought, or rather, my wife bought for me. It was during our company trip to Tokyo in 2013, she knew I had been wanting to get a pair so she bought me some as a birthday present: the 7 hole 73’ folk boots in sand suede.

SEVENSTORE: When it comes to collecting Visvim, is there an element of emotional attachment to the pieces you come by? This sort of ties into the criteria of the articles you collect but does it play a crucial part in holding onto them?

Gian: Visvim has this certain charm and quality to their stuff, be it apparel, footwear or accessories that when you look at it in person you just know that it’s well crafted. If you think the photo looks good, most of the time the real thing is twice as good as that. Also, there’s this contradicting factor in their product, it always feels imperfectly perfect. Be it the imperfect hand stitching on their shoes or the repair mark on the vintage fabric, or the unevenness of the natural dye. All these factors, I think, are the ones that initially attracted me to the brand and kept me hanging around.

There is a lot of emotional attachment and stories to some of the pieces. Like, for example, I could never let go of this ICT Noragi Kofu. I got it from this HK collector who is my friend. He knew I really really wanted it so after months/years of persuasion, he finally passed it on to me. To me, it is still my top piece on my Visvim list. Looking at the pieces sometimes brings back nice memories.

SEVENSTORE: What was it that made you want to start collecting and archiving Visvim? Was there a lightbulb moment that went off or was it a natural progression over time? What had you been interested in before clothing-wise?

Gian: It’s been more of a natural progression over time. At some point, I was trying to mix in similar brands like Kapital and Blue Blue Japan, but it just doesn’t feel right. Those pieces will end up just sitting in the wardrobe. I think that’s when I realised Visvim is the only one for me, I haven’t looked back since. The community was quite small during that time (around 2013-2014) and the only source of information of Visvim was via online forums like Superfuture, fuk, or IG. Then, I began just taking pictures of my pieces and posting them on IG and that’s where I met like-minded people that are into the brand as well. It was fun! I remember there were only like 12k hashtags on IG for Visvim, now it has grown to be around 680k. Crazy.

SEVENSTORE: Japan has a rich history in general, but especially when it comes to manufacturing and craftsmanship - methods of Boro and Sashiko are popular examples found in clothing. There is a strong sense of Japanese traditionalism in Visvim, why do you think they make it such a priority to uphold these values and pay homage to age- old methods? It is certainly one of the most unique things about Visvim, there are very few brands that place such emphasis on maintaining these values.

Gian: Haha, actually this question is best answered by Nakamura-san as the designer of the brand. But, from my point of view I think those age-old methods give warmth or a charm to the product that no modern manufacturing could achieve. Also, I believe they are trying to support and preserve the craft. Apart from Boro and Sashiko, they also made a lot of stuff using other age-old methods like Kyo-Yuzen, Saki-Ori, Katazurizome, Majotae fabric, as well as foreign methods found outside of Japan.

One of my favourite methods we have seen in times gone by is mud-dyeing, especially for boots. The recent Brigadier boots that I got look like they have been dug out by an archaeologist. The overall colour and the vintage-ness of it is unreal.

SEVENSTORE: Do you have a certain criteria you go by when it comes to purchasing Visvim? Or, do you pick up any kind of Visvim item that comes up?

Gian: No, definitely, I have to choose carefully, I can’t just buy anything that comes up. I don’t have a certain criteria per se. I think, firstly it has to be something that I can wear (size wise) and usually I go by the rareness of it. It’s like collecting cards, you want to get all the rare pieces. I’ll be much happier if I could score a rare, old piece rather than a recent hyped-up piece, but that’s just me!?

SEVENSTORE: With such an expansive collection, is it fair to say you don’t get a chance to wear the majority of pieces you own? It must be hard to find enough days in the year to wear each piece?

Gian: Yes, you’re right, especially all the heavier coats or jackets. I wish I could live in a four-season country. It's so hot in Singapore even a t- shirt is too hot. Sometimes I still try to wear a denim jacket of sorts but usually that doesn’t last very long. Once I was desperate to wear the Six Five Fishtail Parka and the weather was slightly cool. But, when I picked up my boy from school wearing that coat, everyone looked at me and asked, “Oh, is it raining heavily outside?”. I will never wear that anymore in Singapore.

SEVENSTORE: Practicality-wise, how do you store all of the items you have collected? Are they boxed up or is each piece hanged, steamed and covered?

Gian: I treat them normally, I don’t box them up or anything; the jackets are hung with the dust bag but that’s about it. Also, I just wash them normally, except for the delicate pieces.

SEVENSTORE: What lengths would you go to, to get a sought-after piece? Or, give us an example of the lengths you’ve had to go to in order to get a piece?

Gian: Haha, I think I’ve tried almost everything really. My good friend once said, “If you want something enough, you will find a way.”

SEVENSTORE: What do you think it is about Visvim that has garnered such a cult-like following? Is it a shared appreciation of the craftsmanship behind each item, or do people want to collect something that is produced in such limited numbers?

Gian: It’s the mix of both I think, the craftsmanship for sure, but I feel the ‘hard to get’ factor contributes a lot to it. When you produce something so little and so hard to get, the demand will increase. So, when people finally get what they are looking for, they go crazy about it. I think the low quantity, small batch strategy is working out for them, although nowadays they do create stuff in a larger quantity.

SEVENSTORE: What do you think about the Visvim garments that utilise GORE-TEX technology? It’s like two worlds coming together - modern fabric technology and age-old Japanese craftsmanship.

Gian: It’s great, I’m glad they continued the partnership after Hiroki said they would be stopping the collaboration a few years ago. I think the most special GORE-TEX pieces are the ones that use natural dye on them. It only happened for one season and was never made again. Maybe it was too time consuming and labour intensive. It was a triple GORE-TEX membrane combined with a slub yarn chino outer and they did an indigo/mud dye on it.

SEVENSTORE: So, a bit of a fun question now and your chance to really show off! Can you list five of your favourite pieces from your collection, why and the story behind them?

Gian: It’s very hard to choose five pieces as they are constantly changing!

20AW ICT Brigadier Boots

I just got these last week but they have become one of my all-time favourites. They are made from kangaroo leather which is my favourite material in the history of Visvim footwear. The boots were mud dyed and then applied with a very heavy damage process essentially tearing the shoes down, giving them an original patina. It was so heavily damaged that each boot needs to be repaired. Mine even came with a leather patch.

Free Edge Shirt N.D. Big Collar

Not many people know that I am a big fan of this. This Free Edge Shirt was made using 100% antique hemp called Majotae. It’s a project in Japan that revives and preserves this antique hemp. The texture is incredible and second to none. It has the texture of a linen but it’s more fibrous and more textured, but yet supple and lustrous. And, in this version they dyed it with dark indigo and mud, resulting in an almost black appearance. I have worn mine so many times it has developed these nice fades. In certain areas the indigo dye has gone and it reveals the brownish mud hue, and in other parts the mud has gone and it reveals the indigo.

ICT Dugout Shirt Black Bandana

I really love the bandana series, especially the black bandana. It’s the hardest to get, most of the time they are gone even before they are put on sale. So, I was really lucky to get this piece, and it is the same exact piece that they used in the official photo. To date I’ve only seen another person that has this dugout shirt in black bandana. I wonder how many they made?

I am on a mission to collect all the black bandana apparel and so far, I’m just missing one last piece!

Douglas Jacket N.D Silk

This is a crazy piece, sometimes I wonder how I got this, haha. This souvenir style jacket was made using a naturally dyed blend of silk and cotton. The special part is the fish embroidery at the back, it was embroidered freehand by Japanese artisans. So, instead of inputting the design to the computer and letting the machine do the work, the artisans looked at the picture of the fish and controlled the embroidery machine by hand. Crazy! Only 11 pieces of this jacket were produced.

ICT Noragi Kofu

I think this piece will always be at the top of my list. Somehow if there’s one piece that can sum up what I like about Visvim, this will be it. This was only released once during the Isetan Pop up, I’m not sure how many were made, so far, I have seen about 5 pieces including this one. It was made using vintage indigo fabric, I like everything about this piece. The pattern selected and placed were very, very considered. The layout was perfect and the combination of colour was perfect. It’s as if the designer really placed each fabric by himself. The Kofu series continues to be a staple item from then up until now, but the first generation of Kofu will always be regarded as the best one ever from them.

SEVENSTORE: You document many of your collected Visvim pieces on Instagram. Are there plans to move beyond Instagram as a platform to share more information about them? For example, a website where you categorise them into outerwear, bottoms and accessories, and explain about the process behind the design.

Gian: Not at the moment, it did cross my mind but I don’t think I would be able to do it as it will take too much time, haha. Actually, a few years ago my friends from the USA started a website called ‘Vissertations’. It was really great, they reviewed a lot of pieces in-depth and it came from a user point of view. Unfortunately, it has since been discontinued.

I do think I want to try to do more Instagram content where the community could contribute to it... Let me work on it.

SEVENSTORE: As a collector you get your hands on an absurd amount of Visvim gear, can you tell us about some of the distinct design nuances that are unique to a brand like Visvim? Whether that be the inspiration behind a jacket, the age-old dyeing method or the construction of said piece.

Gian: I feel if there’s one common and unique thing about Visvim pieces is they all age nicely. It’s something that is not so easy to see because you need to put in the time as well as overcoming the mental barrier to see how a particular garment evolves: how the colour changes over hundreds of washes, how the denim fades, how the boots develop a patina after a few seasons of wear. It is really a hidden and often overlooked quality in a brand, it’s not easy to create something that will look better worn compared to brand new. I have this pair of mud dyed pants that have, I don’t know, maybe more than 10 holes in them? I keep patching them up even though my wife says, “Why don’t you throw them away?”.

SEVENSTORE: In the time that you’ve been collecting Visvim, have you noticed any changes in the way they approach design? There are a number of ways that makes Visvim so unique.

Gian: Yes, for sure, there have been a few shifts because they have to try to make something new each season, right? Like, for example, from 2017 onwards they began shifting towards a looser and more oversized fit for their clothing. They started to introduce a jumbo cutting, even for pants, and some jackets like the Kerchief Down Jacket also underwent a few sizing changes. Mostly, they are all getting a looser fit. But not all shifts are good, now they have started to put Visvim branding on their clothing which I am personally not too fond of. Besides that, I feel that the design principles have stayed the same.

The latest collection of Visvim is available in-store and online now.
Special thanks to Gian Jonathan

NO SIGNAL

Weds, 06 Jan 2021 00:00:00 GMT

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Words: Calum Gordon
Animations: Kyle Kobel

OFF-WHITE C/O VIRGIL ABLOH VULCANIZED

Fri, 18 Dec 2020 00:00:00 GMT

Off-White is a spectacle of the 21st century built on the fundamentals of fashion. A brand and fashion dictator that has strongly contributed to the youthful zeitgeist of today.

Nike, IKEA, Rimowa and Champion are just a few names that come to mind when dealing with Off-White’s heavy partnership base. From footwear, travel and lifestyle, it’s a mixing pot of tastes and a few that Virgil offered a steady hand of selection and collaboration. From teaming up with the world’s best in footwear, Off-White and Abloh have been held in high-regard since the introduction of ‘The Ten’ with Nike. A statement of intent and eye-catching demand, this collection of sneakers set the tone for the perception of Off-White’s footwear output going forward, and ultimately gave them bigger boots to fill.

Off-White’s footwear collection offers an intertwined scope on streetwear and luxury. Premium materials combined with an assortment graphic-laden textures and typography make for a distinct vision that coincides with the clothing and accessory crop from the brand. The latest additions to their footwear catalogue comes in the form of the vulcanized sneaker. Unlike other Off-White sneakers released previously, this silhouette plays on obvious skatewear inspirations with a low body, leather and canvas uppers ingrained to a firm, vulcanized sole unit making it comfier and flatter for the skatewear natives, the design was initially catered too. Finished with typical touches of Off-White’s diagonal stripes, arrow detailing and ironic “SHOELACES” quotations.

The latest Off-White collection is available in-store and online now.

NEW SEASON: MAISON MARGIELA

Thurs, 17 Dec 2020 00:00:00 GMT

Crafted under the guise of John Galliano since 2014, Maison Margiela is a French luxury fashion house known for deconstructive, intriguing avant-garde designs since the initial conception of the label by Belgian designer, Martin Margiela.

Margiela begin utilizing a distinct offering and inspiration towards fashion in the leading years to the beginning of the brand in 1988. Early interpretations of styles were deconstructed, revealing a true sense of the garments structure, with exposed seams, linings and distressed fabrication. Margiela questioned every aspect of fashion with collections sometimes provoking shock and interest, ultimately setting the Belgian away from the rest, in a new, unknown experimental direction.

For SS21, Galliano’s techniques and production have been industrialised and reworked with a less labour-intensive manner. This process has allowed the Margiela realm to flourish and still capture the same artisanal techniques used previously. Deriving from such change is a collection that has taken timely motivation from the renewed desire for interdependence, setting up for a new ready-to-wear line of ‘deconstructed-reconstruction’. The concept involving upcycling of existing garments is a continuation of revolutionary inner workings left by Martin Margiela and a motto to “Make it your own” that has been left ringing in the ears of Galliano.

A collection comprised of repurposed cottons, dead-stock fabrics, offcuts and luxury leathers all speak about the modern mentality and sustainable ethics of the fashion brand today, while in keeping with Margiela’s distinct luxury taste. Classic ready-to-wear t-shirts mirror aspects of vintage essentials while playing on garment dyed techniques and assortments. Distressed denim is a premium fixture to any Margiela collection, harbouring a sense of timelessness and purveying a continual resurrection and reconstructive form that whole heartedly runs throughout each and every garment on offer.

The latest collection of Maison Margiela is available online now.

NIKE AIR FORCE 1 '07 LV8 RAYGUNS

Weds, 16 Dec 2020 00:00:00 GMT

Throwback to 2002, a time when Nike’s basketball dominance was unprecedented, their affiliation to the NBA on the rise and a kickstarter for the succession of dunk-dominated releases.

To follow their partnership with the NBA, Nike created an ad campaign used during the 2002 playoffs which included a fictional basketball team that went by the name of the Roswell Rayguns. A fictional team set up by the sportswear giants went onto form inspiration for a number of silhouettes following, including the much-coveted 2005 Nike ‘Raygun’ SB Dunk, incorporated with a collage of orange, yellow and black.

With that in mind, this time-travelling all-star team has made its way into Nike’s plans for 2021 in the form of the Air Force 1. The upcoming Air Force 1 '07 LV8 Rayguns release adorns the usual white accents of the AF1 silhouette, fused with the orange, yellow and black of the classic Rayguns outfit. Embroidered basketball detailing, black laces and outsoles round off a fitting start to the new year for the sporting innovators.

The Nike Air Force 1 '07 LV8 Rayguns are available to register to purchase on SEVENSTORE Launches now.

110'S LOVE AFFAIR

Tues, 15 Dec 2020 00:00:00 GMT

25 years on from the conception of a cultural icon, a forerunner in Max Air cushioning and a powerful neon infused, anatomy-inspired design unlike any sneaker seen before. The Nike Air Max 95 Neon OG returns.

Conceived under the guise of one of Nike’s best, Sergio Lozano proposed a commanding design for the original Air Max 95. Thought-out from the correlations between the construction of the human anatomy and the essential pieces needed for a layered intention, Lozano and his team at Nike called on this bold inspiration to construct a lacing system with guidance from a set of ribs, a spine-infused outsole and a mesh and suede upper reminiscent of the body’s muscular fibres. Whereas the design story remains iconic, the sneaker’s colourway is the centrepiece. The employment of a neon yellow pulled the sneaker from the shadows, and into the spotlight and went on to create 25 years of unrivalled history, popularity and cultural connection.

The Nike Air Max 95 was released in a time of shifting generations, blurring the lines of new and old trends that ultimately set up an identity for the people. The profound purveyors of changing style were ingrained in the heartland of Merseyside culture and by 1995, the city of Liverpool was shrouded in a sea of neon. The Nike Air Max 95 Neon has since become a part of the city’s make-up, an insular uniform built up from the ground of powerful pavement runners to cement itself in the past, present and presuming future of the city’s uniqueness.

To honour this sportswear pillar of the community and its long-standing affinity to the city of Liverpool, SEVENSTORE follow an emotive, informative journey into the anatomy of Liverpool, unearthing the marriage of personality, pride and tradition that captures the true essence of the city’s love affair with the silhouette and how one sneaker changed the landscape of the region forever.

As an artistic donation to Merseyside, partnering with film maker Glenn Kitson & a team of Liverpool creatives, the Nike Air Max 95 OG Neon campaign truly represents an ode to the city through both an audio and visual tapestry.

Liverpool, this is for you!

The Nike Air Max 95 OG Neon is available to register to purchase through SEVENSTORE Launches now.

DUNK HI BY NUMBERS

Mon, 14 Dec 2020 00:00:00 GMT

RAF SIMONS: POST-APOCALYPTIC SEPARATISM

Weds, 09 Dec 2020 00:00:00 GMT

Delegating through the air of nostalgia, Raf Simons has always touched upon youthful reference within his artistic expression. A culture of rebellion and free-spirit has been a depiction of his early years, celebrated on a rolling cascade of innovative, distinct and stand-out styling.

The Belgian designer takes a familiar route with his latest Autumn/Winter collection. Transporting into the past, Raf Simons channels an era of science fiction or alternatively as he refers to it, a time of ‘Solar Youth’. A cryptic visionary for outer space solitude fulfilled by a backing track of David Bowie’s ‘Life On Mars’, the collection houses more structure and uniformity than previous seasons work. Contextual typography is prominent through oversized coats and patchwork knits, with messages including ‘SOLAR YOUTH’, ‘The Future Has Begun’ and ‘ARRIVAL’, all leaning towards a retro-futurist space landing.

Taking a teleportation back in time, SEVENSTORE leave behind the figurative highs of Raf Simons rave culture for a world of escapism, divulging into a backdrop of 1970’s design. Seeped in a narration of space-age reference, this editorial fuses together this classic era of architecture, lauded for discovery and technological innovation with a world of post-apocalyptic separatism.

The latest collection of Raf Simons is available in-store and online now.

POSTAL'S NU NORMAL

Mon, 07 Dec 2020 00:00:00 GMT

Conceived in the Scottish city of Dundee, POSTAL is a passion project immersed in a variation of vibrant subcultures exhibiting a collection of eye-catching wardrobe essentials.

Set up by founder and designer Nel Roy, POSTAL previously teamed up with Glaswegian DJ, Jasper James on a partnership dedicated to the influences of 90’s brands, rave scenes and warehouse parties of that era. But this time looked to something different for inspiration.

As the end of 2020 draws to an unpredictable close, POSTAL give exclusivity to SEVENSTORE with a brand-new collection. Entitled, ‘The Nu-Normal’, this amply named capsule is made up of T-shirts and Hoodies that take embroidered reference on the current state of affairs, linking to an overarching theme of anarchy. Through a showcase of branded logos and typography, the influence is built from the growing tensions between different mindsets and the ever-evolving concerns that modern society faces, as it charges into a faceless dystopia.

The latest POSTAL collection will be available online from 16 DEC 20.

SCOUSE SANTA'S GIFT GUIDE TO CHRISTMAS

Fri, 04 Dec 2020 00:00:00 GMT

As 2020 draws to an unpredictable close, it has been a year challenged by waves of scepticism with many of us having been confined to the comforts of our homes for months on end. Wardrobes may have succumbed to abandonment and sneaker’s look untouched, but December has arrived, the last month of the year, the end is nigh and a little celebration called Christmas can certainly end the year on a glittering high.

SEVENSTORE’S gift guide takes in all of this year’s best, from outerwear specialists, Canada Goose to the fast-flowing footwear trends of Nike. A guide through the winter months projects the best in high-fashion, streetwear and contemporary clothing with fitting accompaniments of the likes of Comme des Garcons Parfums and Off-White c/o Virgil Abloh accessories, to help with a brighter start to 2021.

New and old, SEVENSTORE offers a dissection of the world’s finest designers. Find those small leather goods of Acne Studios, to a collectible gesture from Tokyo’s Medicom. All in time for the turning of the year.

Explore SEVENSTORE’s Gift Guide. The complete place for sneakers, outerwear and everything in between, available online now.

DR. MARTENS X MASTERMIND WORLD

Tues, 01 Dec 2020 00:00:00 GMT

12 boots. 12 brands. 12 months of ground-breaking, one-of-a-kind collaborations that have marched through one of the most eventful years on record. Dr. Martens’ 60th anniversary was about championing self-expression and redefining what it means to be tough and their 12th 1460 boot is perhaps our toughest of all.

For the final collaboration, Dr. Martens have partnered back up with the Japanese cult streetwear brand MASTERMIND WORLD. Founded by Masaaki Homma in 1997, Mastermind Japan (parent brand of MASTERMIND WORLD) earned their cult status via their predilection for secrecy and their prominence within the Ura-Harajuku scene. Much about the Japanese label is shrouded in mystery, but Homma’s love of punk is not. The Sex Pistols — long-time DM’s wearers and collaborators — were key to igniting his love of this British subculture.

This sleek 1460 boot is splashed with MASTERMIND WORLD’s signature skull and crossbones motifs. In a high silhouette, the collaboration is filled with a punk-inspired jungle zip, nickel trims and dual-branded zip pulls, finished with an easy-access side zip, dual-branded dog tag, black and yellow heel loop and yellow welt stitching.

The Dr. Martens X MASTERMIND WORLD 1460 is available to register to purchase on SEVENSTORE Launches now.

FOUR GUYS, ONE DUNK AND THE GROUP CHAT

Fri, 27 Nov 2020 00:00:00 GMT

This year has been filled with a torrent of unpredictability, but one element that has been certain is the significant resurgence of the Nike Dunk. A year drowned out by continual collaboration, new colourways and popular comebacks, putting Dunk back on the map, even though it never really left…

The Ugly Duckling pack was one of the favourable retros to be brought back to life in 2020. With ‘Plum’ and ‘Veneer’ launching earlier in the year, the pack was recently completed with a modern iteration of the ‘Ceramic’ colourway. A cohesion of black, orange and green, the ‘Ceramic’ Dunk is a wearable fixture, encapsulating the true essence of the 2001 original.

To commemorate the final part of the 2020 Ugly Duckling Pack, SEVENSTORE enlisted the help of Dunk devotee, Tom Man and his crew to dive deep into the silhouette post-launch. In a time of regional tiers and national lockdowns, this close-knit community are using the power of the Dunk to keep their friendship connected. The ever-lasting new age of the group chat acted as a segway for all things sneaker related; from old memories, anecdotes, firm-favourites and photos, making those relationships all the more cherished in these trying times.

Special thanks to @mastervariant @jwarrenjones @solesensei @generalb0oss

FLEECE ON EARTH, GOODWILL TO ALL MEN

Thurs, 26 Nov 2020 00:00:00 GMT

December is descending on one of the most unpredictable years we can remember, the weather is shifting fast and winter essentials are gathering an amalgamation of warming attire to protect us from the wet, rain, wind and hopefully, snow.

One vital piece of this jigsaw is the cosy addition of the fleece. Durable and ecologically friendly, fleece fabrication dates back to the late 1970’s with the first producer being Malden Mills, in Massachusetts. Revolutionary at the time, it was a turning point in fabric construction as it was regarded as both lightweight and warm, something rarely achieved back then. The significance of this caught the eye of one man, Yvon Chouinard – the founder of then-new company, Patagonia. Together with Malden Mills, Chouinard brought fleece to the adult market for the very first time.

This helped put fleece on the map, defining that specific outdoors aesthetic and contributed to the modern-day shift. The fleece is now considered a four seasons garment, where dressing for comfort has become the norm, SEVENSTORE offer up a collation of their best fleece collection, perfect for a seemingly ever-lasting pandemic.

THE NORTH FACE – STEEP TECH FLEECE

Forged on the grounds of extreme elements, The North Face Steep Tech collection ties down over 50 years of outerwear exploration. The Steep Tech Fleece is a reinvention from the original, 30 years ago. Styled in a retro-inspired design, its versatile edge is catered for the slopes or the streets.

ARIES – REVERSIBLE PARKA

Much like the two dimensions between streetwear and luxury, Aries play on a silhouette of two markings. The Reversible Parka is made up two ways, the fleece side attracts all the attention with an all-over print, but can also be switched to give you interior warmth at any time of the year.

ADER ERROR – SHEARLING PULLOVER

Ader Error’s Shearling Pullover is the essence of comfort and elevated style. Fleece fabrication runs throughout to trap in the heat, with touches of stand-out branded embroidery setting this garment away from the rest. A layering piece in the winter or a lightweight throw-on in the spring.

BRAIN DEAD – BLOCK PANEL RUNNER FLEECE PANT

Brain Dead combine elements of streetwear and their own distinct elegance to fleece fabrication. Instilled in warmth, their Block Panel Runner Fleece Pant is cut from soft sherpa fleece and patched with utility pocketing, integrating a sense of adventure and versatile streetwear styling.

AND WANDER – JACQUARD BOA JACKET

Trends and shifts in casual and performance wear put And Wander in the heart of fashion and the outdoors. Dressing down with more comforting clothing can be achieved with the help of the Jacquard Boa Jacket. Fit for the streets or a mountain trek, this multi-functional fleece offering packs high-end fabrication and heritage-inspired finishing touches. A masterclass of japanese fabrication.

STUSSY – SHERPA FLEECE VEST

The Sherpa Vest from Stussy is as far from the sunny beaches of California as you’d imagine. Colour-printed panelling and sherpa construction combine for a blend of cosy style that everyone needs in their winter wardrobes.

NIKE – ACG POLARTEC WOLF TREE HOODY

Nike ACG takes influence from the wilderness with a collection showcasing dissections of the best performance and weatherproof clothing. The ACG Polartec Wolf Tree Hoody is made from completely recycled Polartec fleece that will certainly keep you warm, no matter where you are in the world. Sustainable comfort that meets the needs of multiple items at once.

NIKE AIR MAX III INFRARED: A MODEL THAT HAS NO EXPIRATION DATE

Tues, 24 Nov 2020 00:00:00 GMT

2020 marks the 30^th anniversary of the inaugural Nike Air Max III sneaker. A silhouette seeped in so much history, a catalyst for boundary breaking design and a force that plunged Nike into a whole new dimension of ‘Air’.

To celebrate, Nike are set to reissue the original Air Max III, otherwise known as the Air Max 90 in its iconic ‘Infrared’ colourway. A true spectacle in the blueprint of Nike, the Air Max III was among the first to expose the infamous air unit and has gone onto becoming one of the brand’s biggest sneakers.

Throughout the past 30 years, Nike have re-released retro versions of the Air Max III, mirroring the original and creating traction for the sought-after silhouette. Now it returns again. Dressed in a collage of red, black, grey and white, the Air Max III shows off its vibrant appeal through the sneaker’s original features, clustering together soft synthetic leathers, plush suede overlays and mesh uppers. Touches of newness are showcased throughout, without deviating from the OG. Sitting in their usual place are the heart-shaped brand plaque to the heel, the visible air unit and refined Air Max branding throughout – all providing a fitting throwback to the classic.

To commemorate the re-release of the Air Max III sneaker, SEVENSTORE sat down with sneaker collector and AM III fanatic, Nick Glackin AKA Glackster to talk about his love of the Air Max III silhouette, his earliest memories of the sneaker and why Nike are the masters of reinvention.

The Nike Air Max III is available to register to purchase through SEVENSTORE Launches now.

NEW BALANCE X CASABLANCA 327: WE'LL ALWAYS HAVE PARIS

Weds, 18 Nov 2020 00:00:00 GMT

A pioneer of distinctive sports footwear since 1906, New Balance’s commitment to consistency and focused know-how has paved the way for a longstanding history ingrained in sneaker culture.

Over the century-spanning outing, New Balance have a gained a solidified stance on the ever-changing contemporary footwear landscape. More recently, a whirlwind of collaborations have seemingly shifted the focus of strictly sportswear sneaker offerings to accommodating a wider world of fast-flowing fashion trends. With that in mind, New Balance have integrated themselves into the idealistic world of Charaf Tajer, founder and creative director of Parisian brand, Casablanca, for their next like-minded collaboration.

The newly found partnership welcomes their second iteration of the 327 silhouette – a mock-up of vintage New Balance shapes from the ‘70s and a brand-new offering that only entered the market earlier in the year. This refined addition arrives in a premium perforated leather upper with plush suede overlays, accentuating the crossover of luxury and athleisure. Such quality is showcased through intricate details of ‘N’ branding to each side, a tread-like sole unit for extra grip and touches of Casablanca’s vibrant colour schemes.

To celebrate the next instalment of the 327, SEVENSTORE pay homage to the golden age of cinematography with a subtle ode to the film, Casablanca. An editorial steeped in a visionary of romanticism and playfulness that pieces iconic scenes and poses from the love story together. Fusing new with the old, Casablanca looks merge together to compliment the 327 model and showcase a gender-neutral approach for a perfect amalgamation of comfort and elegance.

The New Balance X Casablanca 327 is available to register to purchase on SEVENSTORE Launches now.

TREKKING THE TRAIL OF THE ACG ARCHIVE

Tues, 17 Nov 2020 00:00:00 GMT

TRUE TO YOUR CREW: BALTIC COMMUNITY

Mon, 16 Nov 2020 00:00:00 GMT

2020 has reaffirmed the importance of community. Coronavirus has altered people’s perspectives on the world, and forced them to consider what and who is important to them, as we head into an uncertain future and a planet that may look very different. It’s been a year of solidarity too – see the BLM protests that galvanised so many, or millions of people checking in on friends and family as we all made our way through lockdown life, sharing the same global experience.

For the launch of the Nike Dunk Hi Platinum, SEVENSTORE shines a light on the Baltic Triangle creative district in Liverpool, and the unique individuals that make the community in the area what it is. There is such a sense of pride in Liverpool, along with a rich cultural history – the Baltic Triangle is no different.

SEVENSTORE tell the stories of five people from all walks of life, with different skills, and see how 2020 has been for them. What’s changed? How crucial have their communities been? In one of the strangest years on record, we celebrate Liverpool, and the importance of staying true to your crew.

SUMUYYA KHADER

Sumuyya Khader is a Liverpool-based artist and the founder of Granby Press, a community-led risograph printing press. The aim is to build an affordable creative space where members of the community can meet through the medium of art.

How has your perspective changed on the world in 2020?

2020 has been a testing one for us all. In some ways I think it’s reinstated the value of community and family (in all its forms). We've seen how powerful we can become en masse when trying to incite change but it’s also made me realise how fleeting and trend-driven the world is.

It’s all about treasuring those close to you (which sounds kind of cliche) but checking in on friends and family has become priority. Are they happy and safe?

Lockdown and furlough have pushed me out of a comfort zone and I’ve been really fortunate for my circumstances to allow me to focus on my own practice and be creative.

What differences have you noticed in your community - have you noticed people coming together?

We’re a city that rallies together in tough times and unfortunately this city has seen a fair few of them. I think the level of sharing has increased 100%. It's been so great seeing community groups and small businesses shouting about each other and helping to spread the word.

At times communication has been difficult but a mixture of social media and door-to-door has seen this real effort in making sure no one is left behind.

How has coronavirus changed the way that you're working with Granby Press?

Granby Press was set up during lockdown so it’s new and still finding its feet. It’s meant that the physicality of having people come and print has been limited but the output from the press is happening. I’ve been trying to find small ways of engaging with people the first was releasing a free print for people who supported the campaign and people were able to stop by the studio and have a glimpse of the set up

I’ve also been chatting to two other amazing creatives Sofia Niazi (Rabbits Road Press) and Saffa Khan (Tender Hands Press) as we all managed Riso presses and are great admirers of each other's work but haven’t met in person. It’s exciting thinking of ways we can potentially learn and work together as three print resources who are embedded in communities.

What is it that you love most about Liverpool?

The humour - absolute banter (also banter is an awful word) It’s one of the most sarcastic yet loving cities in the world. I love how people are doing it from the ground up - our music scene is incredible, and artists are making it happen on a local and international level. No one can make me cry laughing like a Scouser can.

Describe the city in three words?

Loving
Loud
Thoughtful

Are there other people working in and around the Baltic Triangle that you really admire?

The 24 Kitchen St. team always come to mind. Saad and the crew are phenomenal and in my opinion one of the reasons the Baltic has now become a desirable hot spot.

It’s rare to find a venue that’s inclusive and on it in the way that Kitchen St is and it’s one of the few city centre venues as a Black woman I actually feel safe in. The work they’ve put in over the years has been consistent and it’s infuriating that developers can swoop in to try and ruin something that has been built with so much love.

What have you missed most during lockdown, and what have you discovered?

I’ve missed hanging out with people and the random bumping into people that happens when you’re out. Liverpool is a very “Hiya, how’s it going?” place so having that element of social interaction taken away has been tough.

Also not seeing my family - like most people there’s been celebrations and birthdays that have had to happen in a whole new way. I miss being able to rip people in person, to call round at my mums for a cuppa or see my pops for breakfast.

What's your favourite pair of Nike trainers and why?

Dunk Hi is just a classic - it throws it back to OG basketball and appeals to my hip-hop head nature – the 90s Wu release is legendary! I also love the collective-repping vibe Dunk Hi's have – they show you belong to a crew and are showing up.

GAIA AHUJA

G33 is a new and emerging DJ and producer based in Liverpool taking inspiration from local influences and surroundings. G33 has made a name for herself with her clever genre-blending and is becoming one of Liverpool’s rising stars. Having gone on to secure Liverpool residencies as well as playing sets across the country, G33’s greatest accomplishments include warming up for likes of Conducta, DJ Q, Chimpo as well as mixes for BBC1xtra, Notion, Reprezent, Rinse and more.

How has your perspective changed on the world in 2020?

I think the biggest thing that I’ll take away from what has been an obviously mental year, is that life is so precious! It’s so short, so unpredictable; things can go from 0-100 or 100-0 really quickly. I think that's why since lockdown I’ve just been throwing myself into so much, keeping busy helps me keep my head somewhat screwed on, just about.

My circle is full of hard-workers, go-getters, and whole-hearted people who are able to genuinely inspire me on a daily basis. Now I’m reflecting back on it, I actually feel like I’ve learned a lot. I get so much joy in seeing people excel in their passions, smash life regardless of this pandemic, or do stuff that inflicts progress and hope, especially young people standing up and wanting to be part of the catalyst for change. That’s given me a lot of light in what feels like a pretty dark year.

What differences have you noticed in your community - have you noticed people coming together?

I live in Toxteth, there’s such a strong sense of unity here. But in the last couple of months, it’s definitely felt tighter than ever, seems like everyone’s connected so much more, I’ve seen loads of collaborations and partnerships forming which has been great.

What is it that you love most about Liverpool?

The people, hands down. Scousers are just built differently. I love it here, I think everyone knows that, there’s so much generosity and warmth. And TALENT. I want to see that nurtured and celebrated nationwide. It’s coming though! I love the tiny acts of random kindness the most. I was in a coffee shop one time on the phone and the waitress must have overheard me saying I was having a shit day. She came over and brought me a slice of cake and insisted it was on the house. My heart man.

Are there other people working in and around the Baltic Triangle that you really admire?

Yes! Yes and yes. Kof is honestly the first person who springs to mind, he set up and runs Go Play Studio, has some of the city’s biggest names in music passing through and working in there. He’s smashed it with his content too, has a few rap freestyle series out which are quality. It’s so cool inside, I used to go along and just sit in there and listen to The GroupChat’s podcast recordings, which was always so much fun, they’ve had so many home grown Liverpudlian guests on from Mic Lowry to Molly ‘Meatball’ McCann, who I also have so much love for. She’s actually a big inspiration to me and a role model for women in MMA.

There’s also Aaron, who I actually first met in a coffee shop in the Baltic area, he’s one of the Culture Deck team, he’s such a hard worker man, I have a lot of respect for him. He’s pretty much founded Culture Deck, Liverpool’s leading media platform. We’ve actually just launched a new project together, Girls On Deck, which is establishing itself as a community for Northern-based female DJ’s – keep your eyes peeled!

How has your approach to DJing changed? Have you been performing on, and watching, way more livestreams?

It’s changed so much, even in what and how I play now. Being able to just play at places in 24 Kitchen St for example, where there’s no genre restrictions or rules, and if anything, they’ve pushed me to experiment more. I went b2b with a D’n’B DJ there one time and I never thought that would ever have been a possibility, but I love that. I don’t know what genre I even specialise in but I know I love mixing music that makes me want to move. High energy stuff, from baile to ampiano to dancehall, I like experimenting blending genres too, that’s kind how I’ve cemented my style now.

I honestly think live streams have helped me get more confident with that ownership – you have the freedom to play what you want, try new things. I did one for Liverpool Digital Music Festival which I really enjoyed, got to go with stuff I never normally spin, I remember leaving and being covered in sweat just from my little self jumping around on my ones, I was proper in my zone. In terms of watching stuff, I’ve grown up watching Boiler Room, I’ll always have one on in the background whilst I’m cooking or getting ready, and I’ve learnt a lot from watching too! I love watching other people DJ and get lost in it. Especially seeing women smash it. The likes of Jyoty, Emerald Rose Lewis. Snoochie Shy’s Boiler Room is one of my favourites actually, a proper homage to grime, everyone there is on the maddest energy. I’d love to be part of something like that one day!

What's your favourite pair of Nike trainers and why?

The Dunk Hi shoe isn't too dissimilar from the Air Jordan 1's, which I love. I didn't realise how small my feet were till I got a pair. I'd go as far as to say they've been the shoe of the year. I like the fact that kind of silhouette isn't going away any time soon. I always wear dark colours when it comes to clothing, so I feel like this shoe would push me to go with colours that are a bit more daring. I like that. I've got a lot of vibrant and colourful trainers but I rate the way these are understated and can be styled with something bright and bold!

WILL KYNASTON

Will Kynaston is a 25-year-old Scouse skater who skates for Lost Art and plays music around the local bars and nightclubs under the name Lost Art Sound System.

How has your perspective changed on the world in 2020?

So much has been going on in 2020, my perspective on the world has definitely been altered. It’s been amazing seeing communities work together and create real change within our society.

How has the skating community come together? Has lockdown affected you too much?

I’ve seen the local community pull together so much recently. It’s so good to see a scene be so inclusive and caring. Lockdown hasn’t affected it too much apart from not being able to skate in the usual bigger groups, everyone’s still out there.

Describe the city in three words?

Spiritual John heads.

Are there other people working in and around the Baltic Triangle that you really admire or are close to?

The crew down at New Bird skatepark helping to fix up and build on that place all year round, all funded by locals! Along with 24 Kitchen Street constantly providing the best from the music scene in Liverpool.

Who is your favourite skater of all time, and why?

(Liverpool skater) Dave Mackey. Dave has always been an inspiration in skating, his style is so good and he skates so fast. In day-to-day life too, he’s probably the best role model someone could ask for. He’s a legend.

What elements of skating do you apply to who you are, and your everyday life?

Skating comes through in my life everyday. From teaching me about supporting local businesses to what music I listen to, how I dress, and how I look at everyday life.

What do you like about the Dunk Hi model? What does that shoe mean or say to you?

The Dunk is an iconic shoe in skateboarding. It’s been worn, remodelled, and re-imagined by some of the world’s most influential skaters. I’ve always noticed the Dunk’s influence in and outside of skateboarding, from hip-hop to streetwear. The Dunk has definitely made a huge impact.

ROB MAY

Rob May is the creative director of Laces Out!, the biggest trainer festival outside of London, a celebration of style and streetwear. Launched in 2014, the stratospheric sneaker showcase was held in the Baltic’s Camp and Furnace, and hopes to return in 2021.

How has your perspective changed on the world in 2020?

This year has made me appreciate spending time with family a lot more. Before the lockdowns kicked in I was very busy with work, so my time at home was minimal. Lockdown #1 allowed me to spend a lot more time with my new son. I’m grateful for that.

What have you seen change in the trainers community this year?

There seems to be a lot less releases, a lot less storytelling from the brands. Obviously, most people’s buying habits have moved online and so the sense of community seems to have quietened down a bit. A lot less people shopping/meeting up in person which is inevitable. I suppose people’s priorities have changed for now but I’m sure it will come back when we’re all able to get back in the mix.

How has your opinion on fashion and style changed this year, if at all?

Comfort tends to be top of the priority list at the minute, that’s about it.

What is it that you love most about Liverpool?

The people. The sense of community. LFC.

Describe the city in three words?

Resilient. Strong. Pioneering.

Are there other people working in and around the Baltic Triangle that you really admire or are close to?

Mo in the Go Local shop is part of the fabric of the Baltic. Really boss fella, welcoming to everyone and always has a smile on his face.

Have you noticed people's buying habits change?

Everyone’s buying online for obvious reasons, but I have noticed a lot more people seemingly supporting independents, so that’s great.

What do you like about the Dunk Hi model? What does that shoe mean or say to you?

I’ve always been a fan of the Dunk Hi’s. One of my all-time favourite pairs that I own is the Doom Dunk Hi which I bought off good friend and OG sneakerhead DJ Pooky, who managed to grab two pairs and kindly let me take one off his hands. They sit on a display wall in my office and I will only take them down to wear on the rarest of occasions.

Have you missed being able to congregate IRL to talk trainers? How have you replaced that?

Definitely missed being able to put on our event and engage with the community here, but we still talk about fashion/trainers in the studio so it’s still very much part of our daily conversation.

RICKY CRAWFORD

Ricky Crawford is a musician and barista living and working out of the Baltic Triangle in Liverpool. He hailed the boat from Belfast for Uni in 2017, fell in love with the city and won't be leaving anytime soon. He started a band called Chinatown Slalom, released an album, accrued 3 million+ streams on Spotify, toured the UK, had one of their songs featured in an Apple advert and worked with some of the top music makers in the world. You can also catch him hanging out behind the counter at Ditto Coffee on Jamaica Street with a flat white in hand most days.

How has your perspective changed on the world in 2020?

I think I'm just much more aware now of how interconnected to our wider society we are now. Every step throughout the entire economic chain has massive importance, and when one fails everything falls. It seems kind of wacky having everything built on such a knife edge like that, but it's unfortunately the reality we're dealing with. It's very difficult to think about the long term right now, but to survive this we need to adapt our focus from the norm and trail blaze new paths to succeed - equal parts both thrilling and terrifying but I'm enjoying the ride so far.

How have you found the community has reacted? You work at Ditto Coffee, has that been open, or forced to shut?

At the cafe we've switched over to takeaway orders only which gladly hasn't been too heavy on us. We've got a lot of daily regulars who have been our saving grace throughout this rough patch. The impact on business can certainly be felt in the area, but there's a resilience built into the heart of Liverpool - I'm trying to shop locally and support independent business wherever I can and would strongly encourage others to consider shopping less online. The longer we can keep our money circulating throughout Liverpool businesses the better.

You play in a band called Chinatown Slalom - have you been able to work together? How has the band coped with 2020?

2020 has been full of fun for us. I think I would have gone mad if I didn't have something creative to pour my energy into over lockdown. Luckily, we can make music anywhere - all we need is a laptop and a microphone and we're good to go. We all live together so our workflow hasn't really changed much under Covid conditions. The only difficulty over lockdown has been separating work and leisure as we have been recording, cooking, and hanging out in our kitchen for about six months but we've managed to find a nice balance now. Getting out and about in nature and going for long bike rides, exploring places around the city that I haven't been to before has been really helpful with that.

What is it that you love most about Liverpool?

100% the people. I have so many more nice interactions with strangers here than anywhere else I've ever been. Mostly everyone is down for a chat and are very willing to give you their time. Coming here from Northern Ireland 3 years ago, I have received what can only be described as a generously warm welcome, especially from the creative scene here. It feels like a second home for me.

Describe the city in three words?

Audacious, Loud, Honest

Are there other people working in and around the Baltic Triangle that you really admire or are close to?

Gotta shout out Melodic Distraction Radio, they throw some sick parties and we have a monthly show with them called All U Can Eat which is out at the start of every month. Working with them has been great for connecting us with other artists and DJs in the city, especially in the electronic scene. Late Night Agency are also in the Baltic and doing some really cool stuff, creating visuals for online and live content for some really big artists which is great to see.

Who are your favourite Liverpool musicians (past and present)?

Loving Nutribe, “R Kid” is an absolute banger. Really dig what Yank Scally is doing. There's also Hazard who is producing some very hot beats at the minute. Have to shout Tarek Musa (previously of Spring King), a really talented producer and mix engineer working out of the Baltic - he's been a big supporter of what we're doing so it's great to see him thriving. I'd be so down to make music with all this lot which is something I definitely need to sort out soon.

What do you like about the Dunk Hi model? What does that shoe mean or say to you?

Dunk His are one of the OG skating shoes and I think skateboarding fashion has always influenced what I've worn from quite a young age. Not that I'm a skater at all, I've just always enjoyed observing the fashion and looks that have surrounded it. In the mid 2000s it was all about big fat chunky flat-soled shoes, and much of what we're seeing in today’s shoe designs can definitely say they've been influenced by the dunk aesthetic.

What's coming up for Chinatown Slalom in 2021?

We've got together a collection of songs that we're super excited about releasing – just biding our time and figuring out the best way of offering them up to the world. 2021 is going to be a great year for us, hopefully with the return of live gigs too – there's some plans in the works that are going to be really cool. Basically, we're scheming on how we can exist in all spaces of music that we're into – be that raves, traditional gigs, sit down casual sessions or more experimental improv so that people can watch how we make music in real time. The concepts are there but delivering on the technical side of things is going to be a real challenge, but it's going to be super cool.

CONVERSE X BRAIN DEAD

Sun, 15 Nov 2020 00:00:00 GMT

Converse continue their way through 2020 with a catalogue of collaborations, taking on refreshing new ideas and renditions of their signature Chuck Taylor 70 sneaker. This time, disruptive-streetwear creatives, Brain Dead take the helm with an eye-catching pack of forward-thinking designs.

First up is the ever-present Chuck Taylor 70 silhouette. Exuding the loud aesthetics of Brain Dead, familiar canvas uppers are in place with a mismatched cow print pattern covering each panel, creating a stand-out appeal. The midsole is constructed differently to usual, making it chunkier than the original and combining touches of red and blue lines throughout. Scripted branding around the sole unit is used as well as the Brain Dead logo plastered along the lateral side of the sneaker. The collaboration comes complete with metal tone eyelets, a rubberized toe-cap and a variation of laces.

The second addition of the pack is a low rendition of the Converse Bosey. Boasting cow-print graphics, much like its counterpart, the Bosey Ox sneaker takes on touches of hiking inspiration with small treads added to the sole unit and a translucent layering to the upper. Reminiscent of a hybrid incarnation, the sneaker is finished with green lace details, One-star branding and a Brain Dead tongue tab logo.

The Converse X Brain Dead collaboration is available to register to purchase on SEVENSTORE Launches now.

NIKE AIR MAX 1 STRAWBERRY LEMONADE

Thurs, 12 Nov 2020 00:00:00 GMT

Nike continue in their homage to the 2005 Powerwall pack with the latest Air Max 1 ‘Strawberry Lemonade’, concocted through a vision of fruity flourishes and retro styling.

Entitled, ‘Strawberry Lemonade’, the new addition to the Nike ranks comes after their recent release of the ‘Limeade’, of which adorned similar themes of a fruity nature. This newly updated iteration accentuates details, branding and materiality once used in the iconic Lemonade sneaker back in 2005.

The ‘Strawberry Lemonade’ iteration is a vibrant mix of leather, mesh and synthetic overlays. An attention catching silhouette, the vintage-esque monogram ‘Air’ branding that makes up the majority of the sneaker’s upper is the backbone with Nike’s ever-present signature swoosh logo to either side. Additional strawberry emblems are places on each tongue and the insole comes covered in different types of fruit. Finishing off the sneaker is the comforting visible air unit accentuated onto a clean, white midsole.

The Nike Air Max 1 PRM ‘Strawberry Lemonade’ is available to register to purchase on SEVENSTORE Launches now.

VANS X ANDERSON PAAK

Thurs, 12 Nov 2020 00:00:00 GMT

Vans announce a debut collaboration with three-time Grammy award-winning artist, musician and producer Anderson Paak.

The forthcoming partnership is a showcase of two exclusive footwear styles, the Old Skool DX and the Sid DX, both of which are inspired by Paak’s Southern Californian roots and his critically acclaimed breakthrough albums, Venice and Malibu.

The Old Skool DX takes on one of Vans most popular silhouettes, under influence of Paak’s debut album, Venice. Featuring a wavy, psychedelic upper that mixes digital and 3D printing for added depth and texture to the canvas fabrication. Its stand-out colour scheme is complete with bold yellow eyelets, Vans branding and a translucent blue vinyl sidestripe.

The SID DX is an ode to Paak’s 2016’s Malibu album. Dressed in an attractive embroidered chenille pattern throughout the uppers, the sneaker is complimented with tonal laces and stitching. Finishing off with a flying-V logo in neon green tones embroidered to each side.

The Vans X Anderson Paak collection will be available online from 13 NOV 20.

TOM MAN TALKS DUNKS AND NIKE'S CONVERGENCE THROUGH SUBCULTURE

Weds, 11 Nov 2020 00:00:00 GMT

Throughout the early 00’s Nike’s infiltration of the Japanese market created a number of highly lucrative, sought-after sneakers. Their CO.JP initiative signified a catalyst of consumers to gravitate towards the Dunk Low.

The Dunk Low’s inhabitation of the Asian island’s boutiques was a testing bed for detailed design, experimentation and collaboration, and it soon spread beyond that segmented market, setting down roots in New York, London and Paris among others.

Apart of the CO.JP exclusive collections in 2001, Nike released the ‘Ugly Duckling’ pack of Dunk Lows, comprised of a trio of sneakers, the ‘Plum’ was re-released back in 2020, with the ‘Veneer’ colourway second in line. Among the fast-flowing assembly of Dunk releases, the ‘Veneer’ is a standout mismatch of shades and vibrant touches – all adding together to mirror the original, 19 years on.

The classic silhouette is crafted in a plush suede fabrication, decorated in green, purple and brown shades. Nike’s signature swoosh branding runs across either side of the sneaker while classic Dunk details such as padded ankles and a perforated toe-box are as present as ever.

SEVENSTORE caught up with Dunk devotee, Tom Man to talk about his journey through the Dunk years, why the silhouette is so special to him and how it has underpinned Nike’s convergence through subcultures.

The Nike Dunk Low SP ‘Veneer’ is available to register to purchase through SEVENSTORE Launches now.

Can you please introduce yourself and how you got connected to Nike’s Dunk silhouette?

My name is Tom. I’m from London, I’m a bit of an obsessive hoarder of records, toys, streetwear and sneakers. I’ve had an active interest in sneakers since childhood and while there may have been some short lapses, it’s always come back around.

As for Dunks, they came into my world during Nike’s golden period, the early to mid 80’s basketball high top era. Back when pretty much every high-top shoe Nike made came in white leather with a royal blue swoosh. The Dunk interest got re-triggered again much later on when I was able to travel, being captivated by NYC graffiti culture and seeing in Japan the obsession for old athletic Americana and vintage sneakers. The Dunk silhouette was always around visually since I’ve been buying and obsessing over sneakers.

What’s your earliest personal experience with the sneaker?

If you mean the Dunk, and in real life, not sports magazines, catalogues or album shots, then it was seeing a crusty, yellowed sole, vintage Michigan Dunk High in a Tokyo store back in the early 90’s. It had so many zeros in the price, that even in Yen it was literally hundreds of pounds, which I remember vividly, was just insane back then. I didn’t understand then what the fascination was with moldy, ready for the bin sneakers, it just goes to show how far ahead of the curve the far east was, literally by decades. My own first pair of Dunks were a pair of UNC High tops if I recall, from Passenger, just off Carnaby street, in late 1998? They cost £45/50 then.

What does the Dunk model mean to you?

That’s so hard to answer! Personally, it is just a very comfortable, super functional, timeless silhouette. Peter Moore did an amazing job creating something that aesthetically was very simple, had super clean lines, and was very easy on the eye. Testament to that, it has endured for 35 years, works in any colour, and has become a blank canvas for each new re-iteration. The reason it was never widely available for so long until the late 90’s re-issue, just meant anyone who knew about it and were not lucky enough to own original pairs were always hunting/waiting for it. If you were into Nike high tops, I guess it was the one model you just wanted to have. Add to that, a very economical, retail price point, it’s unbeatable value really. A truly versatile and remarkable, yet an everyday wearable shoe.

From its debut in 1985, the Dunk has shared a significant defiant spirit. Why do you think such a sneaker connected in the way it did back then, to you and others around you?

To anyone who knew about the origins of the Dunk, it wasn’t a mainline shoe. It wasn’t a Nike Air Jordan 1, or an Air Force 1 etc, those were big, expensive inline shoes designed to have a wow factor, they had a commercial, mainstream pedigree and delivered well on that.

The Dunk was a hybrid influenced from the big Nike’s at the time, the Legend, Terminator, Air Jordan 1 and Air Force 1. Therefore, by default, it was the rowdy upstart, originally intended for college basketball teams, for players with a lot to prove, with a whole lot of attitude. The Dunks came in bold colours, and the whole gang mentality of rival schools, opposing competition, and team spirit/camaraderie really attached itself to the shoe. It became very symbolic of all of that. That spirit was really well captured with the ‘Be True To Your School’ ad campaigns. Why is it popular? It’s inexpensive, it’s understated and it’s cool and loud, and it’s well suited to any number of styles, and almost anyone can identify with being a rebel. Which it still is. It just kind of stands on its own.

Your journey started with 80’s Hip Hop/Basketball, do you think in the modern day such things like music and sport play a huge part in what people are wearing, in particular their sneaker choices?

Yes completely. Probably even much more so today. Everyone is influenced by everyone else now, its not sports or athlete specific. With advances in technology, social media reach is almost completely omnipotent. Global athletes are lifestyle icons on and off the game, music idols/icons are 100% driven by image which in turn sells their music and vice versa, it’s a totally symbiotic. Everyone wears sneakers. More importantly, everyone shows what they are wearing on social media.

The Nike Dunk is widely regarded as one of the sneakers that really kickstarted sneaker culture, why do you think that is?

Timing I think. There’s been many phases in this entity we call sneaker culture. I feel sneaker culture has existed as long as sneakers came in different colours. If you bought sneakers out of any kind of pre-conceived habit, whether it be a repeat purchase from experience of comfort or want of new colours, even if you cleaned them with any kind of interest, and owned, say several pairs. Alongside others, this became sneaker culture. There’s been many landmark moments with the Dunk, which can be tied to many individual shoe releases. Each one can be attributed to creating a huge shift that either elevated perception of sneakers or induced widened mainstream appeal. The Dunk fortunately has been at several of these junctures for the last 20 years, some of it with changes in technology. Whether it was the introduction of the Nike Dunk as a Skateboarding line in 2002, which grew from online platforms like Niketalk peaking to the dare I say it ‘riotous’ release Pigeon/Paris/London Dunk Sb in 2005 or the Travis Scott SB Dunk in 2020, which took on a life of its own on Instagram. The shifts have been frequent, and each one varyingly incremental. Each moment adding to the Dunks history.

Dunk has become this signifier of evolution – from basketball, skateboarding and fashion. Why do you think the Dunk in particular has played a big part in so many movements?

Great question. I think its cyclical. Dunk fans have always been Dunk fans, even when there were periods where Nike stopped producing so many in any specific period. There’s almost been a drop off each time it goes away and each time it comes back more and more people see and immediately feel familiarity with it, even if they never really wore it before and they all embrace it. Then of course old fans come back as well. So, it swells massively in popularity each time because at any one time it becomes available again, that number really grows. The Dunk lends itself to re-invention, and doesn’t rely on any Air, technology, or prolonged athlete endorsement. It’s authentic, it hasn’t really changed that much, and that is part of the appeal, what you see is what you get. It just works.

The sneaker market has evolved massively over the last 20 years, do you think this has been a positive move for the Dunk? As it may not be seen as the underground icon it once was pre-internet launches?

It has its moments, you can’t change or stall technology, and ‘the game’ for lack of a better term has definitely changed as a result. The visual product information and communication is always evolving, and if anything, it reaches you faster, becomes more disposable, infinitely more expensive and it’s all instantly available on your phone. There is still a hunt for sneakers, but it has shifted. The notion of walking into a retail store and not knowing what’s on the shelf until you see it, is long gone. The experience of surprise. Now the sneaker comes into existence virtually, sometimes months before release (and if you are unlucky, which most of us are) the hunt /pursuit carries on long until after its release.

The Dunk became an underground icon because it wasn’t really easy to get then, in any era of release, you had to really search far and wide for it. Strangely enough, I don’t think its particularly easy to get now. At all.

What are your favourite pairs and why?

This changes a lot, but from what I own, I am always hugely fond of the original ‘Be True’ college packs, SB, CO.JP, highs and lows, all are just really good, eye-popping colour ways. I’ve never had them all at the same time, and the early re-issues I simply destroyed and never kept any once worn out. So, if Nike bring them back, I’m going to be all in. Other notable pairs that come to mind are a mix of collabs and concept pairs like the Dunkle SB, Mondrian SB, Stussy High, Undefeated Olives - the list is long. From what I don’t own or will ever, it will probably be the Deftones Dunk High F&F pair.

First released as a CO.JP exclusive in 2001, Nike are set relaunch the ‘Veneer’ edition of the Ugly Duckling pack. What are your thoughts on re-releasing retro models for the modern market?

There is a mind-set that they are not the originals, but a facsimile of what they were and that somehow old sneakers should be sacrilegiously rare and remain obscure. But I am ok with Nike bringing back out old models, I am fine with that. From what I have seen, they are really well made which is really important, and the subtle differences should really be there, they should be of its time and I am just pretty excited you can get new versions of them again. 20 years is along time, and I wouldn’t want it to be exactly the same anyway. I’m all for it. Nike seem to really care about these releases, and that’s great.

They are very good. Just enjoy it!

Finally, if you could choose one Nike Dunk to relaunch, what would it be and why?

I would love to see the Georgetown / Atmos Japan Dunk Low come back. This pair has always eluded me in my size, and being one of the best Terminator and Dunk High colourways, I’d simply like to put that one to bed. Actually, I might even retire from it all, on a couple of pairs of that one…!

Then again, perhaps just re-issue all of it, the Pigeons, Tiffany’s, Floms, City Packs, anything that is ridiculously un-obtainable. Just put an end to the suffering. Why not? It has been long enough, and if done well, why can’t it be a possibility?

As the saying goes, ‘life’s short, just buy the sneakers!’

CONVERSE X GOLF LE FLEUR POLKA DOT CHUCK TAYLOR

Tues, 10 Nov 2020 00:00:00 GMT

Converse and Tyler, the Creator team up again with a polka dot iteration of the classic Chuck Taylor 70 silhouette.

Carrying on from their longstanding partnership having previously worked on the Gianno and One Star sneakers, Converse and GOLF LE FLEUR are back with a playful rendition of the Chuck Taylor 70.

The sneaker arrives in its traditional high silhouette and features an all denim upper collaged with colourful polka dots throughout – a design cue that draws on inspiration taken from Tyler’s first-ever runway show. Drifting away from the usual canvas, the playful Chuck Taylor adorns the usual Converse branding on the medial sides and heel, as well as co-branded insoles on both feet.

The Converse X GOLF LE FLEUR Polka Dot Chuck Taylor 70 will be available online from 11 NOV 20.

adidas BARCELONA: ORIGINS OF BLAUGRANA CAREFULLY PRESERVED

Weds, 04 Nov 2020 00:00:00 GMT

Following on from their European stops in Köln and München, adidas present a favourable continuation to their City Series collection with the Barcelona silhouette.

Inspired by the archives, adidas fall back into the 80’s, a time when the Barcelona first arrived to reimagine a new perspective on the sneaker. Dressed in a clean white colourway, the leather upper is comprised with off-white suede overlays adorning vibrant hits of royal blue to show off their signature three-stripe branding. Accentuating the clean-cut upper is a midsole mirrored from ‘70s Trimm Trab, but this time is more streamlined and suited for modern life. Finishing off the retro-indulged classic, adidas decoration comes in familiar gold foil detailing to the side and a commemorative City Series MMXX on the inside collar.

To commemorate the City Series arriving in Catalonia, SEVENSTORE follow the origins of Blaugrana - the eye-catching blend of deep red and blue that has adorned the backs of the greatest players to ever play the game. Through boyhood connections on the fields of a suburban Liverpudlian school, to adulthood in Barcelona, the Whitty’s brother’s role in the foundation of the Catalonian football club has ingrained an integral piece of Merseyside into the culture of the club forever.

The adidas Barcelona is available to register to purchase through SEVENSTORE Launches now.