Editorial

CEMENTED IN LEGACY: NEW BALANCE AND THE 992 WITH SAM PEARCE

Weds, 01 Jul 2020 00:00:00 GMT

Cemented in legacy:
New Balance and the 992 with Sam Pearce

New Balance have always been a brand deeply rooted in their own heritage. The birth of the footwear giants came in 1972 and ever since that day the formation of the future of New Balance has taken a step back, delved into their past and noted what will take them forward onto the next chapter.

New Balance today is renowned for high-quality products and a distinct taste to provide customers with unique shapes and materials that have transcended through the scope of performance into contemporary fashion and sneaker culture. New Balance was and still is ahead of its time, recognising a market for running shoes that soon changed the consumer perspective. The early 1980’s saw a switch of movement, people were starting to wear running shoes as casual items. At the time, New Balance launched the infamous 99x line, pushing the boundaries of the $100 price tag set by the first hi-tech 990 silhouette. This iconic series of sneakers would go on to form generations of new tastes and provide a catalyst into moving New Balance into a whole new dimension.

After a long hiatus, the New Balance team have finally decided to reinstate the 992, giving it the recognition it deserves. Influenced by the introduction of the 991 and 993, the initial conversations for the retro release of the 992 were spawned by Sam Pearce, Creative Design Manager for footwear at New Balance.

SEVENSTORE caught up with Sam to delve into his desire to work for New Balance, his love of the 990 series and the importance of bringing back such a timeless classic that is the New Balance 992.

"The 990 line was actually way ahead of its time; New Balance had recognised people beginning to wear running shoes as a casual item in the late 1970s and were the first to design for that trend. This has remained key for the entire line and the 992 is probably most famous for this crossover visual, the grey suede and clunky sole were far away from the space age runners expected during the 2000’s. Then Steve Jobs stepped on stage in his black roll neck, Levis and NBs to deliver a product that would change popular culture and the way society functions forever. You can’t plan for those kind of moments, every so often the perfect storm comes along and creates an icon."

First of all, can you introduce yourself and what you do?

I’m Sam Pearce, I have been working at New Balance just short of a decade and currently hold the position of Creative Design Manager for footwear based in our European HQ.

People in the sneaker industry have a deep connection with sneakers throughout their early life, was there something that specifically made you want to become a footwear designer?

Like most kids growing up “sport was life” and it was basketball that came most naturally to me, I became obsessed with sneakers as they transcended the game like no other. The 90’s was kind of the “sneaker boom” era, new technologies, endorsement deals and advertising, who wouldn’t want a piece of that? I inherited an ability for drawing from my father and always had an inquisition for how things worked… I had no idea at the time but my career choice seems so obvious now, it’s the perfect marriage of all my early interests.

What attracted you to such a big brand like New Balance?

The funny thing is I got into NB because it wasn’t really a big brand as such… It’s been privately owned by the same family since 1972 and its this unique quality that has been vital in retaining the brands integrity and clear direction over the years. To back domestic manufacturing when the whole industry switched to far east production is a testament to that and it this area that captured my attention. I share that classic British attitude of backing the underdog and this company embodies that.

As a young designer entering New Balance – how did you manage the pressure of working with such a prestigious brand early on in your career?

It was sink or swim situation for sure, I got my head down and kept on task, learning off some of the “lifers” (brand term for long serving employee) at the company. I was hired as a performance designer but very quickly this turned into anything from MIUK collaborations using luxury materials to technical performance running tooling design. It’s very unique to have exposure to both worlds in one role but I was very fortunate and am a better designer because of it.

It is well documented that you have an extensive New Balance collection, have you always been a collector and fan of the brand? Or has this been ignited by working at New Balance?

I grew up in an era without social media, if you turned up in something no one else had you were king. That’s maybe been lost in recent time because of social pressures and the need to fit in, if everyone in my group was wearing 3 stripes I would seek out something else… and so entered New Balance. When I started working here and was looking for inspiration there were really no reference points to use from an historical point of view. So, I found out all my old shoes / sneaker magazines and started to build a platform that I could personally reference, it’s kind of snowballed from there.

New Balance has always been huge, but most recently models like the 990, 991 and the 992 have become hugely popular, why do you think this is?

Everything goes in cycles, especially in the fashion industry. Only a few years ago no one was interested in this look at all… even when those models were released they were often seen as outdated in the market but the dad shoe / chunky trend hit simultaneously and we were obviously right there as the originator’s decades earlier. We were the choice of world influencers in art, film, technology long before endorsement deals were ever in place and it’s great to see this recognition being appreciated by today’s consumer.

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It has been documented that you were part of the team to re-instate the 992 through New Balance’s American team, what was your initial drive to get this sneaker back out into the market and what sort of challenges did you face?

It was actually something we had planned a few years ago from a made in UK perspective, we were making the 991 and 993 at the time and it would have been a nice lineage to have. The fact this is the only 990 never to have a retro kind of cemented its legacy within the fan base and collectors are still scrambling for the original pairs even now. It was a very complicated and expensive shoe to build, 78 different sizes / widths as well as the introduction of “Abzorb SBS” cushioning technology. The USA team have done an excellent job of recreating the model like for like and after a 10-year hiatus I am very glad to see it back.

Why do you think the New Balance 992 has transcended from its early days go to runner to becoming such a prominent sneaker in contemporary fashion and sneaker culture?

The 990 line was actually way ahead of its time, NB had recognised people beginning to wear running shoes as a casual item in the late 1970s and were the first to design for that trend. This has remained key for the entire line and the 992 is probably most famous for this crossover visual, the grey suede and clunky sole were far away from the space age runners expected during the 2000’s. Then Steve Jobs stepped on stage in his black roll neck, Levis and NBs to deliver a product that would change popular culture and the way society functions forever. You can’t plan for those kind of moments, every so often the perfect storm comes along and creates an icon.

This is obviously the first re-release since 2006 and constantly been a hit in the U.S and worldwide. Never available in the U.K market place. Do you think the appetite for the release was ever evident and realised? & will the demand ever be truly fulfilled?

A model like the 992 has to be treated very carefully, there is a delicate balance between meeting consumer demand and oversaturating the market with stock. Of course, it’s in NB’s interests to recognise and deliver on this but like anything worthwhile in this world you always want to leave people wanting more.

Out of every New Balance silhouette, which is your favourite and why?

Now you’re testing me… There is something very special about the 1300, the original version has only ever been available in that one iconic colour and released in a small number every 5 years. I can’t think of any other model in the entire industry as pure as that, amazing really. New Balance personified.

As of late, New Balance have been re-introducing classic styles to the market. Would there be any sneaker from New Balance you would like to see re-introduced?

With a lot of NBs historic models being completely bypassed by sneaker culture there is a bottomless well of styles that could return in my opinion. NB Japan have a whole series of 90’s exclusives that deserve to be reissued. One of my favourites is the 651 and I have only ever seen one pair in the Tokyo office archive. It has this mad window in the heel where you can see the cushioning working and the upper is like a 998 meets 1300. I have been lobbying for its return for some years now, maybe one day it’ll make it back!

What are your thoughts on modern sneaker culture and collaborations that have been so dominant in recent years?

Looking at things from a design point of view collaborations are kind of the “added upgrade” right at the end of all the hard work. To think that 15 years ago collaborations didn’t really exist (actually NB were one of the first to the game) and now product almost can’t be deemed a success without one is very telling of how sneaker culture has evolved. Footwear is now not just equipment or an expression of yourself it’s a global competition, an art piece, a drug!

If you could have designed any shoe, New Balance or not, what would it have been and why?

Great question! I have hit a few goals in my career so far, my designs have shown up in movies and on Olympic podiums but I guess if I was really thinking about it I would probably select a significant cultural event where your design is etched into history. The lunar landings would have been a good one, first shoe on another planet, yeah, I would like to have that on the resume

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Sneaker innovation is always moving forward with new textures, materials and creativity. Does the ever-growing question of sustainability have an effect on the way you design sneakers?

100%. As a designer you have the power to force change and this is a subject I feel very passionately about… With what we are going through in the world at the moment it’s bound to have a knock-on effect for consumerism, hopefully it’s a lightbulb moment where we all realise we can’t carry on as we are. To solve all these issues with one magic concept is unrealistic but if we can make adjustments to improve season by season it’s a start, that’s what we have to strive for.

What is the best piece of advice/lesson you have taken from your from experiences as a footwear designer?

Steven Smith (ex NB, Reebok, Nike and current Yeezy designer) once advised - “tip, saddle, foxing - fuck shit up.”

What does your current sneaker rotation look like?

In a word, old! I wear everything I own that’s not crumbling away, models like the 502 or 713 (which I doubt many people will know) as well as my original 992 from 2006. I currently have a thing for these wild “boa” sandals from a few years ago which are perfect for the WFH lifestyle.

Besides footwear and sport, what else gets your creativity flowing?

I obsess over process with everything, peeling back the layers till I have complete understanding. I have just started to get back into 35mm photography and I also enjoy playing chess, things that challenge me differently from my day to day work.

Do you have anybody or brand you’d love to collaborate with in the future?

Being part of the domestic design team, it would be great to partner with another company that builds product in the UK, maybe one that isn’t directly linked to the garment industry. I think the best collaborations are the ones that have an authentic story and really challenge the status quo.

How do you see the future of footwear?

I expect wearable technology to be the next big wave. There has been amazing advancement in “living materials” in recent years, bacteria-based fibres that can regulate temperature or in some cases actually repair themselves overnight. That’s pretty much science fiction becoming reality, sign me up.

The New Balance 992 will be available through SEVENSTORE LAUNCHES from 01 JULY 20.

NEW IN: OFF-WHITE C/O VIRGIL ABLOH

Weds, 01 Jul 2020 00:00:00 GMT

“The grey area between black and white” is a depiction of the Italian luxury label fronted Virgil Abloh, otherwise and more formally known as Off-White.

Nowadays, Virgil Abloh is an esteemed character of the fashion world, owner and creative director of Off-White, DJ, qualified engineer and architect as well as the artistic director at Louis Vuitton. He has forged a path of design through relationships, roles and the ever-increasing need of influenced fashion.

Throughout his years as an undergraduate, Abloh become associated with Kanye West, a relationship which would help him gain traction later in life. But it was his time studying a masters in architecture, in particular, a building completed by Dutch architect Rem Koolhaas that piqued Abloh’s interest and opened his gateway into fashion.

Still on the outside looking in, Abloh started 2009 with an internship at Fendi with friend Kanye West. Naïve and young, both would not yet know how much this learning curve would impact and inform their success in the long-run. Opportunities, new roles and collaborations took Virgil on his path to the creation of Off-White, significantly shaping the language he owns when designing.

Abloh’s first foray into high fashion came under the scope of Pyrex Vision in 2012, with a small collection of Champion t-shirts, hoodies, shorts and socks. The first signifier for what would be Off-White, his designs would plaster garments in lettering and artwork. A later discovery revealed Abloh’s efforts included flannel shirting, more specifically, old Ralph Lauren shirts slapped with his own branding and a hefty price tag. Some of which are still floating around today’s resale markets.

Off-White picks up where Pyrex Vision left off. Diagonal stripes, arrows and renaissance artwork present the salience of a high-end, streetwear middle man. It caters for both; so regularly can’t be pigeonholed but pushes genre while retaining a distinctive fit. This sense of avant-garde streetwear appeals to the mass audience, from the streets to the catwalk as well as creating a fresh direction that has become cult-like with so many millennials.

Off-White is constructed in Milan with the best in mind. This breed of an American aesthetic with collections made in Italy allows a fusion of two worlds to cluster up the perfect style and quality combination. Although this is a huge trademark of the brand, the Off-White realm is very much multi-faceted, covering ideas of streetwear, luxury, art, music and travel in their output and collaborative efforts. Abloh has always embraced the sense of collaboration, which has stemmed from his relationship with Kanye, having combined with Levi’s, Evian, Jimmy Choo, IKEA and most notably, Nike. The Off-White collaboration with Nike entitled ‘The Ten’ reimagined ten classic Nike silhouettes’ through the lens of Virgil and his Off-White team, gaining huge status through today’s market, and becoming one of the most sought-after collections of this decade.

Alongside collaborations, Off-White are a brand that undoubtedly stand on their own merit. They are rooted within the culture of now, and the particular taste-level that fluctuates from season to season is based on this. Their offering comes under the scope of lifestyle and fashion. Abloh’s divulgence into clothing has forged a usual path into footwear. In particularly, Off-White footwear has been on the accentuation since day one; premium manufacturing with Milan holds well with materiality and quality, but it’s Abloh’s ability to discover new layers, textures and even silhouettes – the latter of which can be extremely different in today’s creative sphere.

Running alongside the trajectory of Off-White’s dominance has been the influx and reliance on influence culture. Today, celebrities are very much signifiers of the next best brand or look. Capitalising on such trends has been Off-White’s driving force and their robust approach to taking advantage of logos, distinguishable iconic branding has presented them with a huge following on and offline, and a mainstay for ‘The new young consumer’. Abloh’s understanding of what is appealing and important seems to be informed by what creates an impact.

“Controversy is conversation and conversation is brand awareness.”

Off-White c/o Virgil Abloh is available online now.

ADIDAS ORIGINALS BY CRAIG GREEN

Fri, 26 Jun 2020 00:00:00 GMT

adidas Originals continue their partnership with British menswear phenomenon Craig Green with two fresh styles steeped in the history of adidas.

Following on from the Kontuur pack which was released earlier in the year, adidas Originals by Craig Green introduce two new silhouettes, the Polta AKH I and the Graddha AKH. This second drop is a homage to the history of the sneaker design at adidas with a technique that Green calls “ghost layers”. The two styles merge iconic adidas silhouettes, as well as playing on signature adidas design features.

“These sneakers are a celebration of the history of adidas, its construction and design,” says Craig Green. “It’s about experimenting with elements of the past to create new forms, looking at skin and anatomy.”

The Polta AKH I overlaps two adidas iconic styles together, the Boston Super and Samba, with a translucent ghost layer that reveals one beneath the other. For Green, it was about showcasing the each unique adidas design focusing on the different angle of the three-stripes. The ghost layer effect is achieved by printing on the base layer bonded with a translucent upper, like seeing the anatomy through the skin. The sneaker is finished off with metal eyelets and the adidas Kamanda sole unit.

The other sneaker also celebrates the Kamanda sole unit by letting it grow over the body of the sneaker, seamlessly from sole to the upper. The Graddha AKH adopts a translucent skin moulded onto the base layer, made up with the adidas three-stripes branding.

Both styles capture a visual language from both adidas and Craig Green, playing on Green’s fascination of the anatomy injected into the heritage of adidas.

The adidas Originals by Craig Green are coming soon to SEVENSTORE.

THE FISH MARKET HEROES

Fri, 26 Jun 2020 00:00:00 GMT

Liverpool is a city proud of its rich history with longstanding traditional ports and fish markets. The masses of generations have flooded the markets since way back to 1773, putting Merseyside on the map for true industrial heritage and a rising port for the trade market.

The focus has never been on the fish markets, but the dedicated engine that has made such a place so proficient over such a long period of time. That being said, the engine is the people, the work force, the culture and each and every devoted individual that have passed through the ranks throughout the years.

Through community and collaboration, SEVENSTORE want to celebrate the heroes of Liverpool’s fishmarkets in a campaign that champions a fusion of sports and maritime. Taking centre stage will be staff from Harry Jesse Son & Co; a family-run, passed through generations fish market that has been operating since 1942. They will swap wellies for sneakers to deliver their daily duties with help from the adidas City Series collection, in particular, the Hamburg ‘Fish Market’.

A sneaker that celebrates the German city’s famous Sunday fish market, it’s the perfect crossover for the Liverpool outlet. Made up with a distinct design aspect, it comes in two colourways of black and white plush leather. In-keeping with the much-loved city series aesthetic, adidas plays carefully on subtle reference to Hamburg’s fish market with a scale like effect on the three-stripes and heel. Underfoot things are kept classic with a gum-rubber midsole unit, concealing premium cushioning. The Hamburg’s are finished in style with a touch of additional class with the city crest on the heel and a limited-edition fish market infused box.

The adidas Hamburg ‘Fish Market’ is available online now.

Special thanks to Liverpool Fish Market and the team at Harry Jesse Son & Co, in particular Nick, Robbie, Paul, Vic, Mark and Graham.

WHAT WE'RE LISTENING TO: A.P.C. JEAN TOUITOU PLAYLIST VOL. 2

Tues, 23 Jun 2020 00:00:00 GMT

SEVENSTORE taps into the brains of the industry with an insight into what we’re listening to. A feature of specially selected playlists, radio shows and podcasts from the world of fashion divulging in their tastes, opinions and musical endeavours.

The next instalment comes from Jean Touitou, founder and the creative behind Parisian brand, A.P.C. A brand built on simple, minimalistic designs, it is clear through collaborations that Jean Touitou has a strong love for music and he even attempted to set up his own record label before A.P.C. evolved, so this playlist is a fitting union between music and fashion.

The second edition of the playlist is a testament to Jean Touitou’s diverse taste and uncompromising efforts to combine different facets of an industry into one spectrum. His unconventional yet successful collaborations within A.P.C. are shadowed in this playlist through the likes of Kraftwerk and The Stooges to create an eclectic blend of Jean’s progressive tastes.

Listen to the A.P.C. Jean Touitou Playlist Vol. 2 below:

STEPH F MORRIS' HYPERREALISTIC APPROACH

Mon, 22 Jun 2020 00:00:00 GMT

Fashion doesn’t just sit on its own terms, it is an industry that cross pollinates through the wider society becoming hugely influential on art, music and culture. That being said, it has formed unique collaborations between people of all these sectors to create unique and inspiring work that has forged the way for new, exciting ideas.

Manchester artist Steph Morris has tapped into this. Her love of art and fashion come together in her work through her use of the traditional combination of pencil on paper she creates hyper-realistic iterations of her favourite sneakers. This intricate, detailed approach has attracted global attention from brands such as Nike, Reebok and New Balance and her work has been showcased in New York, Los Angeles and at her own solo exhibition in Tokyo.

SEVENSTORE sat down with Steph to talk about her favourite sneakers, her inspiring life changes and her career highlights so far.

SEVENSTORE: Can you introduce yourself and what you do?

Steph: I’m Steph Morris, an artist from the UK and living in Spain. I draw fashion related pieces using the traditional method of pencil on paper.

SEVENSTORE: How did you initially get into art?

Steph: I’ve always been creative as it’s a natural interest for me but it wasn’t always the plan to do this full time. I originally wanted to pursue a career in sports but several injuries later and I had to go for plan B. I picked up the pencils when I created some artwork for my own wall. I had a very small following on Instagram at the time and the piece went down really well there, so I did another piece and then another. I’ve never looked back since. The enjoyment and love for what I do means this makes perfect sense to me. Sounds cliché but I know this is what I was always meant to do.

SEVENSTORE: People in the industry have a deep connection with sneakers throughout their early life, was there something that specifically made you want to draw sneakers?

Steph: I’ve always loved sneakers from being a kid so exploring that in my work is very natural. It was actually a Nike Cortez that I drew to hang on my wall that got me here in the first place. It’s one of my favourite sneakers, and I collected many pairs growing up.

SEVENSTORE: What was the real turning point in your life that made you want to pursue art as a full-time career?

Steph: I was working full time as a graphic designer from 2014-2016 and when I got home I would draw until I went to sleep. I was committed to achieving my goal of drawing for a living. I got a call one day from Reebok who wanted to fly me out to New York to draw live at a Future x Reebok event. I couldn’t get the time off work so it was a choice between my 9-5 or taking a leap and pursuing drawing full time. I’m not one for having regrets so I quit and put everything into my passion. It was the best thing I ever did.

SEVENSTORE: Do you have a sneaker illustration that you have done that you are most fond of? As well as a one that you aren’t so keen on?

Steph: There are so many favourite pieces that it’s really hard to choose just one. I’d say the SW Rainbow, the Cactus Jack and the Dior x Jordan. I think those pieces pushed me technically in different ways and made me better at what I do. I’m a lover of texture and composition, so I like to combine to two as best as possible. I don’t really have any pieces I’m not keen on. Don’t get me wrong there have been pieces which have been a nightmare to finish (such as the React 87!) but the outcome is always the same, a positive one.

SEVENSTORE: How did it feel to showcase your work in an exhibition in Tokyo? As opposed to showing friends or posting on Instagram. It’s a huge achievement.

Steph: It felt amazing. Exhibiting in Tokyo is one of my highlights so far and will be for a long time. It was my first solo exhibition so to see my work in a beautiful setting and to meet collectors in person was a magical moment for me. Tokyo is one of my favourite cities and the people are amazing. I can’t wait to go back!

SEVENSTORE: How do you choose which sneakers to are best to illustrate? Do you focus on certain brands, materials, popularity or just tour own personal interest?

Steph: It always has to be a sneaker that I like and that can come down to the design, texture or the history of the shoe. For me personally, texture is my favourite thing to draw so most of my pieces incorporate that.

SEVENSTORE: What has been your highlight so far?

Steph: Travelling is a huge highlight and something I feel incredibly lucky to be able to do. I’ve visited New York, LA and Tokyo as well as some amazing cities in Europe. I acquired a dream studio space at the start of this year so that is something I feel very proud of. Since I started working for myself, I have worked with brands I could only dream of many years ago. I still have many goals going forward too.

SEVENSTORE: Is there a brand/person you’d love to collaborate with and why?

Steph: I find collaborations a great way to connect and develop so I’m always open to them. I’d love to work with Ronnie Fieg, I think creatively he is a genius.

SEVENSTORE: Aside from more illustrations, do you have any other plans in the future?

Steph: Me and my partner are currently in the process of building our dream house here in Spain so that is taking up any time that isn’t spent working. I plan to do more exhibits of my work in the next year or so too. I want to travel and see more of the world. I’m a pretty simple gal so I’m pretty content right now.

YEEZY QNTM BARIUM

Sat, 20 Jun 2020 00:00:00 GMT

adidas + KANYE WEST combine forces once again with the launch of the YEEZY QNTM Barium.

The YZY QNTM Barium features an upper composed of a jacquard underlay combined with an RPU cage that wraps the upper for structure and durability while offering a unique look and feel. The synthetic suede toe overlay offers toe protection and durability. Reflective material throughout the jacquard quarter panel and heel counter emits light in darkness. The YZY QNTM elevates the cushioning experience with a re-engineered full-length drop-in Boost midsole that provides optimal comfort where consumers need it most. A semi-translucent clear TPU cage wraps the Boost and adds a distinct design element to the model while the herringbone patterned rubber outsole offers optimal traction.

The YEEZY QNTM Barium will be available to purchase through a raffle on SEVENSTORE Launches.

ADIDAS ORIGINALS ZX 10000 C 'YELLOW TINT'

Fri, 19 Jun 2020 00:00:00 GMT

adidas Originals continue to update their heritage with the ZX 10000 silhouette - an injection of colour for the summer months.

The innovative sneaker of the ‘80s continued into the ‘90s and now has been updated again to carry on the legacy of the Torsion bar support. This ‘Yellow Tint’ iteration of the classic encompasses the sneaker's mixed-material upper fused together with suede, mesh, TPU and engineered fabrics. A true showcase of the premium diversity and innovation that the ZX series have always possessed.

The sneaker’s base features the ZX Torsion-insignia on the lateral mid-panel and black mesh guarding the sides. This cutting-edge sole unit provides stability which is rounded off with a printed insole depicting ‘lost future’.

The adidas Originals ZX 10000 C ‘Yellow Tint’ is available online now.

LJMU: A SHOWCASE OF STUDENT PROJECTS

Tues, 16 Jun 2020 00:00:00 GMT

In a time where almost everything has been put on hold, we must reflect and take in the restrictions that have hindered people’s lives for the last few months and potentially for their eternal future. The dedicated students of LJMU are a collective of those who’ve not been able to complete their unique, typical university life and finish their respective studies with an end of year show but through their own determination and passion, the students have been working alongside SEVENSTORE to curate a virtual end of year show, which is not to be missed.

SEVENSTORE have already placed a unique collaboration in a showcase of the students work online, but a new exciting focus will be on unravelling a new virtual show series. Although the physical show is cancelled, SEVENSTORE have gave the opportunity to students to take part in the virtual show, allowing prospective employees and other creatives to divulge in the workings of each and every person, something which may not have been possible otherwise.

“It's been a tough few months for everybody. The students of 2020 have showed immense tenacity, willpower and dedication. Their motivation is unmatched and their drive to complete - unparalleled. To the students - I would like to pass on huge congratulations, from the fashion team and the extended LSAD staff. I would also like to say - thank you for the professionalism you have shown over the past few months and that it's not over - don't be disheartened. You have made us immensely proud. To everybody else, please enjoy the work, it spans a multitude of disciplines, is often contextual and unpacks a multitude of contemporary and relevant themes. Most of these projects were developed before the Covid-19 outbreak - we do teach to think ahead, but some of this is quite frankly – prophetic”. Andrew Ibi, Department Lead.

The End of Year Virtual Show Part 1 can be viewed below:

“This year, our Fashion Communicators have designed multi-sensory 'bricks and mortar' retail spaces, unpicked flat plans, predicted the future of the trainer in 2120 and theorised about the art of doing nothing. This glimpse of the future is not accidental - it is shaped by their excellent research, innovative thinking and a desire to solve the many issues facing the fashion industry.”
Jacqui McAssey, Senior Lecturer in Fashion Communication.

The End of Year Virtual Show Part 2 can be viewed below:

STUSSY SUMMER 2020 COLLECTION

Tues, 16 Jun 2020 00:00:00 GMT

In the late ‘80s and early ’90s, Stussy swept through the clothing landscape of the Southern Californian surf scene, redefining the look and ideology of casual-wear.

Since then the brand has appealed to a worldwide audience, exploring new ideas and territories creating a modern platform for fashion and cultural expression. Stussy builds designs on aesthetics and references from a range of underground subcultures and continues to delve into common themes, stemming from surf-culture, skating and music.

The Stussy Summer collection emphasizes a combination of effortlessly subtle earth tones, bold prints, and elevated fabrics to create a wardrobe for warmth. This upcoming offering delivers a new spin on brand signatures like statement graphics, patterned trousers and new treatments suited for the casual look. Old favourites sit alongside new outtakes of summer shirts, a Rip Dyed Ranch Jacket and headwear for that complete Stussy summer look.

The Stussy Summer 20 collection will be available online from 19 JUNE 20.

PUNK COLLIDES WITH NEW WAVE: DR. MARTENS X PLEASURES

Mon, 15 Jun 2020 00:00:00 GMT

Dr Martens x Pleasures 1460 from SEVENSTORE on Vimeo.

Sixty years have passed since the first 1460 boot rolled off the production line and to celebrate, Dr. Martens have partnered with 12 brands, labels and designers for 12 one-off collaborations. The next instalment of such collaborations, sees Dr. Martens re-unite with Pleasures for a celebration of music, heritage and alternative subculture.

Staying true to the past and present of Pleasures’ style, the collaboration fuses raw, resounding energy of Punk Rock with the glossy, modernistic feel of New Wave. A collision of not only two brands – but a fusion of genres. The merging of subcultures that have helped shape both Pleasure and Dr. Martens.

Reimaging the timeless 1460 silhouette, the boot is made up of two clashing materials – the polished patent of New Wave and the smooth side of a fundamental Dr. Martens classic. “PLEASURES NOW” is branded down the heel strip with the inclusion of dual laces and hook eyelets arriving in bespoke packaging that commemorates the Dr. Martens 60th anniversary.

The Dr. Martens X Pleasures 1460 boot will be available online from 27 JUNE 20.

JORDAN THROUGH THE 90'S: IT'S GOTTA BE THE SHOES!

Fri, 12 Jun 2020 00:00:00 GMT

In 1984, Michael Jordan turns up to his first ever Bulls game in a beret – black patent leather to match his coat. If an outfit could sum up one of the most explosive rookie seasons in the history of the NBA, it’s that. He’d sign with Nike the same year, and what was a gamble for them at the time proved to be one of the most lucrative deals in the company’s history.

Last month, a pair of Michael Jordan’s game-worn Chicago 1s sold at auction for $560,000. The used sneakers were auctioned by Sotheby’s, the illustrious auction house previously known for fine art, whose hammers have fallen on Picasso’s Dora Maar au Chat and Edvard Munch’s The Scream. Compared to the 95 and 119M that changed hands for the cubist and impressionist masterpieces, the Jordans may seem small-time, but they represent yet another transcendent moment for the man and the brand. 70 percent of bidders for the online auction for Jordan’s 1985 samples were new to Sotheby’s, with hopefuls as young as 19 jostling for the size 13s. The date of the auction coincided with the final episode of The Last Dance – a retrospective on one of the most dominant teams of all time, told by the greatest athlete of all time – a docuseries that became a cultural moment itself.

For the first time fans of Jordan, the Bulls, Basketball (or pop culture), get an intimate look behind the curtain of Michael Jordan’s final season in Chicago, with unseen footage and new interviews with players, coaches and commenters. Every rebound and dunk hits harder in the restored footage – but its MJ’s big fits that are the true subject of this masterpiece. Gliding into frame in everything from 90’s prints that leap off their two-piece like the technicolour crowds at MSG, to wide, draped suits that typify power dressing, to the shoes that propped up an empire.

It wasn’t until the 6th iteration of his line that MJ would win a championship – the Jordan 6 would be the first of 6 legacy-defining championships for Michael and the Bulls. Tinker Hatfield states "Michael actually started influencing more design power over the process, and I was cool with that," he started feeling like his signature look shouldn't have a toe tip. He was wearing dress shoes at the time that had a cleaner toe and a moulded toe."

These dress shoes were swamped with wide pants that sat beneath wider blazers – tailoring structured in the shoulder and then left to drape, adding volume to Jordan’s 6’6” frame that went some way to reflect his superman persona. T-shirts were tucked, giving his pants an almost impossibly long line – fitting for a man whose legacy is still unmatched.

His championship winning shoes the second time round were the 7’s, another significant first for Michael: the Nike Air branding was nowhere to be seen. An acceptance from Nike that even then, Jordan the man, and Jordan the brand, was in a league of its own. Hatfield "recognized early on that MJ, especially with his Jumpman, I felt could survive and even flourish without a Swoosh," It was part of the strategy of mine to sort of create a Brand Jordan before there ever was one."

And in the year of the Bulls first 3-peat, the strength of the brand was at an all-time high. 93’s shoe ran parallel with Jordan’s career. A shoe with maximalist design cues - a bold, strapped closure and chenille tongue design - the VIIIs were a triumphant close to a sensational first half. And if you thought the first half was good…

Immortalised in popular culture by Space Jam, the Jordan 11 was the next in line for a Championship ring – one born from physical and emotional turmoil. The story goes Michael wanted it to look as good with a tux as it did on-court. Sure, it used patent leather and had a fully translucent bottom, but the 11 was a true performance basketball shoe. The patent leather, despite being a lux design cue that Michael had pushed for years earlier in the Jordan 9, provided strategic support because of its stiffness in comparison to other leathers, but with no added weight. But no amount of technology could’ve prepared any other athlete for a championship win off the back of a complete code change -Jordan only came back from pro Baseball in ‘95, and won a championship in ‘96. He’d retrained his body to be built for baseball, and retrained his mind back to basketball after the murder of his father.

Thick, full-grain leathers ‘quality inspired by the greatest player ever’ made the Jordan XII – made infamous for the ‘flu game’, which, it turns out, was less about flu, more about pizza (poisoned pizza?). The iconic shot of Michael leaning on Scottie Pippen, exhausted, is one of the most enduring shots of the 97 Championship run – and testament to the team so integral in supporting the Greatest of All Time. By ‘97, Scottie had been using the same Chicago tailor, Alfonso Burdi, as Michael for years – opting for that same straight, unaltered drape from the shoulder down.

It’s the Air Jordan 14 though that had the last shot – the closing chapter of Jordans history making Chicago career. A Game 6, game-winning jump shot hit the net and clinched the 1998 series as His Airness’ sleek black and red 14s landed back on the hardwood. The pair are immortalised in the ‘Last Shot’, a photograph somehow encapsulating the raw energy of the NBA finals crowd and the enduring magic of a man who’d done it for the 6^th time.

Spike Lee said ‘It’s gotta be the shoes’, but it was also the tiny sunglasses, the massive suits, and the berets. Most of all, it was the attitude of a man who knows winning is in the mind – so if you think Michael looks anything but 1 billion dollars when you see him recounting some of the best sports stories ever told on the Last Dance (in mid-blue bootcut jeans and a tight purple v-neck t-shirt) you’re wrong, and you’ve lost.

REVISITING FRANKFURT'S SCARCITY W/GARY ASPDEN

Thurs, 04 Jun 2020 00:00:00 GMT

The adidas Frankfurt was released in the mid 1980’s as part of The Three Stripes now iconic City Series collection.

Rumoured to originally have appeared a round-toed take on the popular Hamburg silhouette, with a PU sole and a synthetic upper reminiscent of the adidas Madrid, the Frankfurt would eventually transform into the more muted, classic incarnation that we know today.

With a velcro fastening, a feature which makes it a unique shoe in the City Series, and likely only manufactured in West Germany, and Yugoslavia, the Frankfurt was one of the rarer shoes from the series, and wasn’t available in the UK at the time of its release. Whilst other City Series shoes used a more basic T-toed silhouette and lace-up fastening, the Frankfurt stands alone as the only shoe in the series to adopt a velcro fastening.

It’s more popular Germanic relatives, Hamburg, Berlin, and München, all took centre stage, whilst Frankfurt was for the lucky few who knew someone importing adidas, or stumbled across them on a trip to mainland Europe. Those who wanted something different, and were willing to go out of their way to get it.

The Frankfurt’s scarcity, then and now, has ensured it’s maintained a cult status amongst adidas collectors, and the re-issue of the shoe pays fitting homage to its place in collector’s hearts. We spoke to Gary Aspden, adidas expert and collector, and the man who owned the original pair of Frankfurt on which this re-issue is based.

“I’ve got so many pairs of shoes, and it’s really difficult to keep track of where I got them all from, but I’m pretty certain I swapped the Frankfurt with a collector from Manchester.

I honestly don’t really remember ever seeing anyone in a pair in the 1980s, to tell you the truth. The City Series have sort of become the defining shoes of casual culture, when actually there was only a handful of styles that I remember people wearing at the time. A lot of it was coming out of Oasis in Manchester, and I’m guessing Wade Smith in Liverpool. The shoes that I really remember people wearing were Dublins and Stockholms, but apart from that it was very unlikely to see some of these styles in the UK.

The thing with the City Series, which is interesting is that it was a consumer created name.

When all these shoes were being released, adidas never billed them as the City Series, they just made shoes with the names of cities on. It was only when collector’s forums started up, that they were branded “the city series”, and eventually the company adopted it. It was a way of consumers grouping these shoes together, and it’s taken on a life of its own now. That was created by collectors, and people who were really into the shoes.”

Whilst in the mid-80s, being into adidas meant going to great lengths to get rare, and hard-to find trainers, lesser-loved silhouettes, and cult classics, from the adidas archive are now readily researched at the click of a button. It’s almost as if the rarer the shoe, the more people are interested in not only owning a pair, but understanding the back story, knowing about the original, and understanding where it came from. We asked Gary what he thinks gave birth to this thirst for knowledge around adidas in particular.

“A lot of the city series shoes gained prominence because of the internet. It gave people access to things they hadn’t been able to see before. It’s exactly the same, with this shoe, as it was with the Japanese München and the Japanese Berlin, how could the average kid on a football terrace in the UK in the 1980’s have seen those shoes? Or even in the 1990’s? They were unlikely to, until the rise of the internet.

There’s no definitive source for the history of adidas. Each territory, and each licensee has their own unique history with the brand. The internet has sort of pulled a lot of that together unofficially, and it was during the rise of collector’s forums online when some of these shoes were brought more into the public consciousness. Prior to that they had been a really niche thing.”

Frankfurt sits alongside a host of iconic European cities that had shoes named after them during the same period, and is sought-after amongst collectors for its scarcity, what are the main reasons for that, is it simply that it looks a bit different to those iconic models.

“I think the story is, that this shoe existed in the 80’s, and it was extremely niche then. It was definitely one of the rarer models, that would have been extremely difficult to get hold of. The velcro fastening gave it a look that made it even more of a niche shoe.

There was a massive thing in the 90’s with velcro fastenings on Stan Smiths, that were being parallel imported through Duffer. Prior to that it had been a bit of a late ‘70’s look, and whilst there were styles like the Frankfurt and the Dallas, velcro fastenings seemed to pass the 80’s by, which probably explains why this style was overlooked style at the time.

Their reputation has been amplified by collectors over the last thirty years or so, and even if they were overshadowed by bigger sellers, they definitely hold a unique place at the heart of the city series, for the look of the shoe, and the velcro fastening alone.”

So, if it’s the look and feel of the Frankfurt that made it so special in the first place, how close is the re-issue to the original from your archive, Gary?

“Very. It’s very close.”

The adidas Frankfurt will be available to purchase online from 06 JUNE 20

THE AUTUMN/WINTER 20 PREVIEW

Mon, 01 Jun 2020 00:00:00 GMT

As the sight of the Autumn/Winter 2020 collections are nearing closer, SEVENSTORE would like to introduce a whole host of brands to their catalogue. New emerging designers to iconic industry players, from fresh design focuses and leading voices, they all play their part in sculpting the next chapter.

Autumn/Winter 20 will take a trip across various continents to offer the best product in today’s market. The ascension of Moncler and their new-found reputation of collaboration, forward-thinking sneaker offerings from China’s Li-Ning and not to forget LVMH nominee - Casablanca’s elegant aesthetics to fill the void.

Brain Dead

Born in Los Angeles in 2014, Brain Dead is in their own words ‘the space between people’. Based on the creative collective spirit of artists and designers from around the globe and spearheaded by two individuals – Kyle Ng and Ed Davis, Brain Dead take notes from post-punk, underground comics, skateboarding and the spirit of subculture disrupted through graphic-led garments and prints.

Casablanca

Designed in Paris, Casablanca is a modern re-imagination of sportswear. Silhouettes refined from casual-wear shapes are a relaxed fusion between leisurewear and luxury. Casablanca’s efforts derive from timeless environments sunbaked in the North African desert, offering pieces for when the days are over but the night has not yet begun. Founder, Charaf Tajer’s dual heritage lies deep within this brand that recently brought promise through their LVMH prize nomination.

Clarks Originals

Founded in the early 1800’s, Clarks Originals is one of the most distinguishable brands in the world. Their versatile quality has managed to capture the attention of many through history. Nowadays, the brand is famed for simple, premium constructions that sit well with a plethora of outfits. It is also worth noting the realm of collaboration that Clarks Originals possess; working with Supreme, Carhartt and Stussy to name a few.

Comme des Garçons SHIRT

Designed by Rei Kawakubo, Comme des Garçons SHIRT is a diffusion line for the experimental, innovative and creative focus of Comme des Garçons. His radical approach turns simple wardrobe staples into progressive designs that play with pattern construction, graphic printing and striking detail. A reconsideration of the fashion norm with a luxury outcome.

Comme des Garçons Wallet

Comme des Garçons brought Japanese luxury to the west in 1981, a design ethos that paved the way into intellectual, cutting-edge design has remained ever since. The brand’s wallets line is another cog in that design wheel – graphic embossing, lux fabrication with basic shapes and functional pocketing; a Comme wallet is a refreshing outtake on the simplest of accessories.

C.P Company

Revolutionary menswear designer Massimo Otsi (Also recognised as the founder of Stone Island) founded C.P Company in 1971, in Italy. With a clear focus on functionality, C.P Company has reshaped and reformed a diverse range of outerwear apparel that has been synonymous with counterculture throughout Europe. Through precise garment dyeing and construction, the C.P Company Autumn/Winter 20 collection of comprised of a series of structural elements representing the next hypothetic landscape.

ERL

You may recognise the name Eli Russell Linnetz, he has worked with a whole host of artists and celebrities including Kanye West, Lady Gaga and The Kardashians before starting his own brand, ERL in 2018. Initially designed at the request of Comme des Garçons for the opening of their Dover Street Market Los Angeles store, Linnetz produced hoodies, graphic t-shirts and jackets in a collaboration with Nike, which sold out immediately. ERL is inspired by Linnetz’ hometown, Venice Beach, California, and clothes that he would wear himself. A collection that clusters together anything you’d find in your wardrobe for the full ERL look.

Fucking Awesome

Fucking Awesome has been around since 2001. A story that started when pro-skater Jason Dill and his friends started to make t-shirts in their apartment in New York City, it has since streamed through skating culture of the 2000’s up until now. Fucking Awesome caters for the skateboarder, playing on the ideas of ‘fallen heroes’ and 'supposed icons' through a mixture of graphic-laden prints indicative of that specific lifestyle.

Junya Watanabe

Another graduate from the infamous Bunka Fashion College, Junya Watanabe started his career working under the leadership of Rei Kawakubo of Comme des Garçons. Recognised for his work, Junya moved through the ranks at Comme des Garçons and his namesake brand was born in 1993. Distinguished for avant-garde fashion, Junya focuses on new shapes and styles, experimenting with new materiality and intricate fits, as well as taking up collaborations with Carhartt and Levi’s.

Know Wave

Know Wave is fundamentally known for being a community platform, a one that promotes expression internationally through music, interviews, publications and events. Set up in 2012 by Aaron Bondaroff, Know Wave caught the attention of downtown New York with a popular online radio show. Now in its 8^th year, the brand provides a heavy dose of branding through a collection of firmly cut wardrobe staples.

Li-Ning

Li-Ning is a leader in providing China with athletic apparel and footwear. Mr. Li himself was a world-class athlete, hoping one day he’d provide a national brand for the world stage. 30 years since the incarnation of the brand, products have developed, and so too has the platform the brand sits on. Li-Ning is able to offer pioneering, innovative products and experiences while using new technologies and materials seeking the true potential of the human body.

Moncler

Established in the French Alpine village of Monastier-de-Clermont in 1952, Moncler was born to protect workers from the cold. A true potential to guard people from the elements, Moncler became a regular addition to the wardrobes of mountaineers and skiers. Having forced its way out of the strict, harsh climates of the mountains, the outerwear giants are now regarded as a global lifestyle brand that equips the city streets and casual outtake alike.

A renowned down jacket worn by the French alpine team at the 1968 Olympics in Grenoble was the initial thinking behind the diffusion ‘Grenoble’ line. Taking on sports apparel incorporating high performance features for outdoor sporting enthusiasts, the Grenoble line is a presentation of the middle ground between fashion and premium sportswear.

Aside from the Grenoble and mainline collections of Moncler, there is a new updated mission. Since taking over the company in 2003, Remo Ruffini has been on an operation to modernise the company, the result is Moncler Genius. Instead of appointing one single creative director to control the brand, Moncler have asked multiple creative directors to work for the same brand, creating their own individual unique collections. With a scope to have ‘more regular conversations’ with customers, they have enlisted Valentino’s creative director Piepaolo Piccioli, Craig Green and London-based designer, Simone Rocha among others.

Raf Simons Footwear

Immersed in the counterculture of early ‘90s Antwerp, Raf Simons has captured the city’s fashion world through underground spirit and the energy of youth culture. To sit with his mainline collection, Raf Simons provides a great array of footwear ranging from high-tech sneakers to collaborations with adidas and Dr. Martens, reiterating Simons’ craft of masterful nostalgia and innovative advanced design.

RASSVET

Rassvet is the brainchild of founders, Tolia Titaev and Gosha Rubchinskiy. From conversations about skatewear and the global underground, the brand was launched in 2016. A shy away from the namesake label of Gosha Rubchinskiy, but regarded in the same form, Rassvet takes focus on post-soviet touches and Russian street culture. A reference to skate culture is a constant reminder, and comfortable, durable fabrications make a perfect blend for on the street garments.

SUMMER SHADES

Weds, 27 May 2020 00:00:00 GMT

We are slowly but surely enjoying the sun, that walk to the park or stroll along the beach is an optimistic part to anybody’s day. As summer is introduced into 2020, wardrobes are being adapted and great summer essentials are taking place.

Arriving in these summer essentials are sunglasses, still more so of a fashion accessory than a need, sunglasses have become an integral part of the personality of people. From aviators to cat-eye frames, different time periods have become synonymous with diverse styles and informed an eclectic, versatile range that make up the market today.

SEVENSTORE present an assorted collection of the undisputed essential championed by a whole host of brands and collaborations.

FLATLIST – TISHKOFF SUNGLASSES

Flatlist turns attention towards effortless, technically advanced eyewear for day and night – also when the sun doesn’t shine. The Tishkoff model is crafted from Italian Mazzucchelli acetate for a premium fabrication at an affordable price.

MYKITA X MAISON MARGIELA RAW013 SUNGLASSES

Mykita sets the standards of the eyewear industry. With a whole host of collaborative efforts under their sleeves, they have also teamed up with no other than Maison Margiela in a challenge that pushes conventional luxury codes and techniques revealing focus on construction and materiality.

SUN BUDDIES – AKIRA SUNGLASSES

Deriving from Sweden based fashion brand, Très Bien, Sun Buddies takes notes from collaborations with friends, photographers and artists paying homage through the amply titled ‘Sun Buddies’. The Akira sunglasses are an injection of Italian acetate, with original inspiration from Bibi Andersson in ‘60’s film, Persona.

KUBORAUM – Z3 CIRCULAR SUNGLASSES

Kuboraum, meaning ‘cubic room’ in German was founded in Berlin in 2012. Inspired by masks, their line of lux sunglasses are made to highlight the wearer’s personality. A brand recognised for their innovative framing and diverse finishes.

MYKITA X MARTINE ROSE KITT SUNGLASSES

Mykita keeps up a collaborative spirit with London based designer, Martine Rose. Both famed for boundary pushing designs, their shared design language on the KITT sunglasses presents a refined version abstracted from the ‘90’s rave scene.

WHAT WE'RE LISTENING TO: THE LAST DANCE PLAYLIST

Fri, 22 May 2020 00:00:00 GMT

SEVENSTORE taps into a new key focus on what we’re listening to. A curation of industry collaborations, insights and musical endeavours for your listening pleasure.

ESPN and Netflix’s docuseries, The Last Dance is a stage for true-sporting brilliance. The 10-episode series is centred around an in-depth look into the career of Michael Jordan, his final season with the Chicago Bulls and tales surrounding the team’s journey.

Music from ‘The Last Dance’ appears in the four-hour long playlist, comprising of 55 songs alongside new tracks. Director Jason Hehir looks back in time with, “The entire story of the Bulls for someone like me, who’s 43 years old, is grounded in nostalgia”, with that in mind, the music was chosen to reflect the story of the ‘80’s and ‘90’s and the world the Bulls were living in at the time.

The music is the perfect parallel to the story; beginning with The Alan Parsons Project ‘Chicago Bulls Theme Song’, it takes viewers and listeners back to those that special time in Chicago. Not only is it a celebration of music from that era, but a one that touches on new music that inspired the series too. From hip-hop to R&B, the tracks were specially curated for people to discover and experience this influential period.

You can hear the likes of Outkast, Nas and P. Diddy in ‘The Last Dance’ playlist below:

HOW CARHARTT BUILT THE OUTSIDER'S TRADE UNION

Fri, 22 May 2020 00:00:00 GMT

It’s true of workwear that form follows function – and it’s this authenticity of design that makes these work clothes transcend their hardworking roots and become pillars of casual wear riffed on by countless designers impacted by their ubiquitousness.

Brands like Levi’s (who hold the almost inconceivable claim of inventing jeans) are a huge part of fashion’s deep relationship with workwear – but you could argue their product has become so ingrained in the fashion landscape that the original purpose only lives on in the rich brand story, not in the denim going out to work (in offices, restaurants and stores) each day. Of course, the hard-wearing nature of denim means a 501 can still take the rigours of manual labour to a point, but the brand’s 2018 introduction of a dedicated ‘Levi’s Workwear’ line – made with heavier fabrics, reinforced seams and practical pockets – is an admission of the main line’s deviation. None of this is a bad thing: Levi’s has only achieved genuine icon status because of the brand’s evolution with the consumers who’ve adopted them, and the quality product that underpins the whole operation.

Carhartt is a slightly different story. Another American workwear yarn, Hamilton Carhartt started making overalls armed with a couple of sewing machines and market research. After some early mishaps, speaking to railroad workers directly was the defining factor in the success of his bib overalls – still a key product category for the brand over 130 years later. By 1910, the 2 sewing machine operation had gone global; by the ‘70s the brand had supplied 2 World Wars, survived the worst stock market crash in American history, and bounced back to supply private label products for the likes of JC Penney and Sears.

Today, it’s still the heart of blue-collar America - but it’s also uniform for the grungiest skaters and the brightest-burning Hip-Hop stars. Where the tight weave of the bib overalls’ double-layered duck canvas tells the tale of an unflinching dedication to utilitarianism, the big C patch has come to symbolise much more than ‘honest value for an honest dollar’: it found a new home in independence - in subculture.

The 80’s was a point of divergence for the brand, where some of its most popular (and largely unchanged since the early 1900’s) pieces would inspire art, skate culture, and ultimately land the Carhartt C on everyone from your Dad to Rihanna.

A 1992 New York Times article profiled the brand as it was stocked everywhere from army and navy stores to independent boutiques, and outlined how the brand turned down a multi-million-dollar order with Kmart because they ‘don’t sell to discount stores’. Carhartt had broken through into the fashion market in a big way, and this re-appropriation came bottom up:

For generations, the Carhartt jacket was "strictly utilitarian," said Jonathan Van Meter, the editor in chief of Vibe, a hip-hop magazine. "It's basically a barn jacket. I grew up around barns and horses, and Carhartt was part of my childhood."

In the late 1980's, crack dealers, who also spend a lot of time outdoors, discovered the Carhartt. "They needed to keep warm and they needed to carry a lot of stuff," said Steven J. Rapiel, the New York City salesman for Carhartt. "Then the kids saw these guys on the street, and it became the hip thing to wear."

Around the same time the Detroit jacket was featured in House of Pain’s Jump Around video embroidered with Tommy Boy records, part of a marketing stunt that saw the label buy some 800 Detroits to seed out to tastemakers. Before you had time to blow out the crotch of their canvas work pants, the brand was everywhere from Tupac to Nas.

The inherent grit of Carhartt’s garments spoke to the rappers and urban youth of the time; stiff, hard-wearing garments with lines that accentuate masculine shapes, and whose durability echo the grind woven into the genre. They represented the backbone of America, the people building the Free World with their own hands, be that the Alaska pipeline or a Hip-Hop legacy. Simple colour blocking and minimal branding means the garments become whoever you are, a blank (duck) canvas that moulds to the individual with each experience.

In New York, hip-hoppers prefer their Carhartt’s mustard brown and hunter green with baggy corduroy pants stuffed into Timberland boots. In Los Angeles, the look is more "chain gang": Carhartt’s in darker colours with shirts worn underneath and buttoned to the neck.

In Carhartt, Hip-Hop, a genre rooted in defiance, found the enduring essence of America: the strength and freedom to make it on your own terms.

Across the pond, 100 years after Hamilton opened his bib overall sewing shop, Swiss Denim specialists Edwin and Salomee Faeh struck a licensing deal with his thriving workwear brand to sell it in Europe – first having a wider selection of garments to import, but growing into the Carhartt WIP we know today, a separate company under the same brand, tailoring heritage classics to suit the global urban youth market.

Carhartt jackets are not designed for women or especially tall men. They are cut wide around the middle to accommodate a hearty man's heft.

In the early days, WIP was (just) the European branch of Carhartt – but as the brand gained momentum with skaters and musicians, Work In Progress became what every heritage brand hopes for: a conduit to a new generation, globally. The revised fits, graphics and uptake by the exploding skate culture meant it was a natural fit for the pages of fashion and culture magazines – perfectly aligned with the subcultures shaping the zeitgeist of the 90s. And while collaborations with Junya Watanabe and A.P.C. push WIP into more elevated corners of contemporary fashion, the real rarefied air is still at street level, where the big C has been wholeheartedly adopted. On runways trends will wax and wane, but there’s a stiffness to established subcultures akin to a fresh Chore Jacket – and WIP’s consistent presence in skate culture, and Hip Hop, means that it never has to shout for attention in what is becoming a saturated space (read: streetwear).

WIP has a Skate team, and Carhartt’s jackets don the shoulders of Kanye West and Travis Scott – proof, if it was needed, that the brand is as deeply rooted in urban youth culture as it has ever been - which will stand the brand in good stead where it’s early collaborators JC Penney and Sears have fallen short. Whether it’s a neon beanie on Rihanna, a student with a thrifted, faded Detroit jacket, today, Carhartt WIP’s unshakable appeal comes from its confluence of traditional masculinity with the idea it’s a blank canvas for outsiders– and there’s as much authenticity in that as in a faded pair of overalls.

Carhartt is available online now.

Images from The Carhartt WIP Archives

SHORTS FOR ALL OCCASIONS

Fri, 22 May 2020 00:00:00 GMT

As the weather is starting to turn, it is time to look towards the alternatives in your wardrobe. With that said, shorts have become a widely considered garment over the years, varying in length, style, fit and fabrication so each consumer doesn’t have to downplay that summer style.

SEVENSTORE have condensed a collection of shorts for the most practical element of comfortability. Outdoor activities, lounging in the garden or something slightly more formal, this digest gives a true reminder of the versatility shorts can possess.

MAISON MARGIELA - COTTON LINEN SHORTS

Maison Margiela is at the heart of transformation. This luxury offering of shorts provides a distinct cut, construction and minimalism. A woven cotton and linen blend make the wide fit contribution complete for smart outings.

1017 ALYX 9SM - TACTICAL SHORTS

1017 ALYX 9SM stick to their commitment of innovation with a utility perspective on shorts. Made from 100% recycled nylon, Matthew M Williams’ brand elevate the modern times through a practical approach to sustainability.

ARC'TERYX - PALISADE SHORTS

As the summer closes in and the weather gets warmer, shorts become an essential piece of the everyday. Famed for a fresh, practical approach to premium outdoor wear, the Arc’teryx Palisade Shorts are catered for that sense of adventure we are all so longing.

VYNER ARTICLES - SALMIAKKI ELASTICATED SHORTS

Vyner Articles proposes a different side to shorts. The world of Vyner and Heikki Salonen is portrayed through references to film, music, architecture and art crafted in casual takes of menswear. A brand built on purveying new themes and ideas, the Salmiakki Elasticated Shorts touch on a distinctively gothic influence to set you apart from the rest.

DRIES VAN NOTEN - PIPER FLORAL SHORTS

Dries Van Noten rarely needs an introduction. With a career spanning over three decades he has become a renowned figure for craftsmanship and style. The Piper Floral Shorts epitomise not only his expertise, but his ability to marry the worlds of art and contemporary fashion.

AND WANDER - NYLON TAFFETA SHORTS

And Wander is designed with the outdoors at the forefront of conception. Waterproofed, insulated and practical, the brand and their collection have forged their way from the mountains to the streets of Japan with casual infused technical garments.

CREATING A CATALOGUE OF CULTURE W/ TRAINER SPOTTING

Weds, 20 May 2020 00:00:00 GMT

Instagram has changed the way the world is viewed, with that in mind it is now a digital reference for almost everything. Fashion is an ever-growing spectrum and with the help of such platforms, the rise in sneaker culture has become prominent in the modern day. Hunting down exclusive sneaker news, launches, early collaboration efforts and competitions, Instagram is also a stepping stone to the marketplace and a signifier for trends.

Touching on this is archival sneaker account, Trainer Spotting. Dedicated in showcasing a diverse range of intriguing imagery, the account presents snapshots of popular culture married with iconic sneakers. Started by footwear enthusiast, Sergey Velsin, the platform showcases photos taken of Iggy Pop, Robin Williams and Mike Tyson to name a few.

SEVENSTORE caught up with the brains behind the operation, Sergey Velsin to discover how his hobby has become an integral insight into the culture of sneakers, his favourite combinations and what’s next for the archive.

SEVENSTORE: Have you been a life-long sneaker fan, if so, what’s your earliest memory of sneakers?

Sergey: I got interested in sneakers in my school days in the late 1990's. I was into underground hip-hop and stuff, and sneakers were always a part of that culture. Watching films like “Beat Street” and “Style Wars” inspired my interest in retro models.

SEVENSTORE: How did you come up with the initial idea for Trainer Spotting & what has the evolution been like?

Sergey: I’ve been working in sneaker/streetwear retail and accumulating these kind of images was one of the job’s side effects. Time to time I used them images in my work. At some point I decided to put all these images to some use because I realised I managed to collect a lot of quite rare stuff.

SEVENSTORE: Why do you think it has resonated with so many people?

Sergey: I would like to believe that everybody got a bit tired of modern sneaker hype and are now looking for something more authentic in archival projects like mine. Or people simply love old sneakers and familiar famous faces.

SEVENSTORE: Has Trainer Spotting become somewhat of a fulltime job? What does your general day look like?

Sergey: No, Trainer Spotting is still a small research side project, kind of a hobby for me.

SEVENSTORE: Is there a specific moment in time you look back to for inspiration and why? The 90’s crops up as a familiar one.

Sergey: The 1970's and early 1980's fascinate me because it was a time when sneaker design changed dramatically and hi-end athletic shoes became popular as everyday footwear. The 1990's is interesting too, especially how fashion media became aware of sneakers during that decade.

SEVENSTORE: Do you have certain sources you go to for images, if so, where?

Sergey: I got them literally everywhere, from Instagram and Tumblr to fashion forums, celebrities fan sites, vintage magazines, books…

SEVENSTORE: What is your favourite sneaker combination you’ve found so far and why?

Sergey: Iggy Pop and Nike Air Max 1 is my all-time favourite.

SEVENSTORE: Throughout your searching is there a particular sneaker you have found somebody wearing in the archive that you’d love to own yourself?

Sergey: I’m not a collector, so frankly speaking I don’t have a great interest in owning sneakers.

SEVENSTORE: What is your all-time grail sneaker?

Sergey: As soon as Trainer Spotting is a research project dedicated to all kinds of brands, I think it wouldn’t be fair to name favourites. And it would be impossible to name just one, anyways.

SEVERNSTORE: Are there any combinations you haven’t posted because you are unable to identify the sneakers?

Sergey: Lots of them. Most part of my archive is still unidentified. Work in progress.

SEVENSTORE: Are there any sneaker combinations you weren’t expecting to see?

Sergey: I’m constantly surprised by weird combinations, that’s the fun part of working on this project. Like Leonard Cohen in Nike Air 180, or Kirk Douglas in Vans Cab 4, or Andy Warhol in New Balance 730, or David Hasselhoff in Adidas ZX 5000, to name a few.

SEVENSTORE: Sneaker culture has become huge in the past decade with more celebrities wearing their favourite brands and collaborations, why do you believe it’s become such a thing?

Sergey: I believe that popularity of everything (including sneakers) evolves in cycles. This cycle brought big fashion brands on board establishing some kind of connection between celebrity culture and sneaker culture. I guess it’s temporary.

SEVENSTORE: What would be your perfect celebrity/sneaker combination and why?

Sergey: (The same answer as in “Are there any sneaker combinations you weren’t expecting to see?”)

SEVENSTORE: Are there any plans other than an Instagram page? Potentially a printed publication or magazine? for Trainer Spotting?

Sergey: A book is always on my mind, but I don’t have any particular plans by now. It’s a tricky project to carry out without a big publisher support.

THE 1460 REMASTERED: DR. MARTENS X UNDERCOVER

Mon, 18 May 2020 00:00:00 GMT

Dr. Martens and Undercover celebrate joint anniversaries with a bespoke design from Jun Takahashi.

Dr Martens x Undercover 1460 Remastered from SEVENSTORE on Vimeo.

To celebrate 60 years since the first ever 1460 boot, Dr. Martens are marking the occasion with 12 one-off collaborations. For their 5^th 1460 remastered collaboration, they have reunited with Undercover to celebrate both brands’ spirit of nonconformity, disruption and attitude.

Takahashi has carved a place in Dr. Martens history with a number of previous collaborations already released. Paying tribute to the roots of Dr. Martens, the Japanese heavyweight has crafted another iteration of the iconic style. Made in England, with the highest standards – the boot is crafted from minimalist, British-sourced black corduroy with a bouquet printed sock liner, both chosen specifically by Takahashi. Embroidered with ‘S’ and ‘N’, short for Spiritual Noise, an Undercover slogan, the docs are finished with their classic yellow stitching and heel loop.

The Dr. Martens X Undercover 1460 boot is coming soon to SEVENSTORE.

RICK OWENS DRKSHDW SS20 TAKES ON THE CULTURAL DIVIDE

Fri, 15 May 2020 00:00:00 GMT

In recent times, a Rick Owens show has been built around an ancient myth, something with a dark moral that gives sharp wit to the forms walking the Parisian runway.

FW18’s Sisyphus pulls from Greek legend to question if there’s fallacy in repetition, SS19’s Babel gave an apocalyptic vision of the future from biblical scripture, but SS20’s Tecuatl hits much closer to home - diving into Owen’s familial roots: its name the Mixtec translation of Rick’s mother’s maiden name.

Where the tower of Babel represents the point in which mankind’s singular language was dissolved and scattered into disparate tongues, Tecuatl deals with its fallout. At a time in which casual mob politics are being taken literally (‘build a wall!’) - Owens responds to this division with collaboration.

Raised in California, Owens is the product of an American Father and a Native Mexican Mother. His life is the antithesis of what his government’s border wall represents. In the show’s notes, he recounts this cultural tapestry: “My mother and I learned English together when she started taking me to nursery school, and my father worked in the Porterville Public Court System as a translator for the Mexican migrant farm workers that were a major part of the San Joaquin agricultural industry”.

The indigenous Mexican tongue is Owen’s ladder to Trump’s wall, scaling the walls of physical division with the staircase of collaboration. SS20 sees Owens’ towering aesthetic vision supplemented with the United Farm Workers’ Aztec eagle logo, in turn supplementing their cause with proceeds from the collection. Elsewhere, hieroglyphs created by Owens take inspiration from Aztec artworks and feature across shirting, t shirts and jackets.

Where the mainline collection includes pops of iridescent cropped blazers and hits of yellow, DRKSHDOW largely eschews glam for its established dusk-in-the-cemetery palette, with occasional pops of safety orange.

Signature dropped crotch pants and jumbo tees anchor the collection in timeless Owens sensibility, with patchworked denim shirts calling back to the show’s themes of reconstruction. Pentagram motifs play on the label’s association with darkness, but the five-pointed star’s meaning in Taoism (representing the 5 elements) simultaneously nods to the collection’s sustainable element, including the labels ongoing collaboration with Veja.

The clay strewn about the Palais de Tokyo gave both an under-construction feel, but also the idea of remodeling, of fresh potential. The clay, shipped In from artist and collaborator Thomas Houseago’s studio in California, was sent to École des Beaux-Arts (Paris’ school of fine arts) when the curtain closed to be given new life by its sculpting students – a fitting cross-border fable of expression and unity.

Rick Owens DRKSHDW is available online now.

BRINGING THE SENSIBILITY OF FASHION TO THE OUTDOOR WORLD W/ AND WANDER

Thurs, 14 May 2020 00:00:00 GMT

And Wander is a bridge between fashion and outdoor wear. Born from a desire to explore nature and the mountains, the Japanese label is a combined project refined from experience to create their own sensation of the outdoors, catered for the city and beyond.

Their delivery of a stylish strategy is captured from the designers’ work within the fashion industry for Issey Miyake. With an aim to capture trends, And Wander is an objective to motivate people, setting target on the perfect outdoor clothing that fits the mountains where people working in cities can reach out to visit on weekends or summer trips.

SEVENSTORE spoke to founders Keita Ikeuchi and Mihoko Mori on their time at Issey Miyake, creativity and why the combination of fashion and function works well with And Wander.

SEVENSTORE: Once upon a time you both worked at Issey Miyake, how did you find yourselves starting up a technical outdoors brand?

And Wander: While working as designers at Issey Miyake, we both had an interest in outdoor activities which followed with backpacking trips also. As we could never find suitable outdoor clothing, we decided to design them ourselves which was the beginning of And Wander.

SEVENSTORE: How has your time and experiences at Issey Miyake shaped you as a designer today?

And Wander: During our time at Issy Miyake we certainly learned all the ropes of creation to the production side. Quality is the main goal whatever the design.

SEVENSTORE: How does your design approach differ from And Wander and Issey Miyake, especially as they are two very different brands?

And Wander: Issey Miyake is a collection brand whereas And Wander create functional products suitable for outdoor activities. Our experiences in working in the “fashion” world and creating outdoor wear is quite similar. We are always very excited to start a new collection from the design point of view but we also feel challenged with the production side as we work with a lot of technical fabrics that need to be satisfactory to meet our standards, but basically the approach is the same.

SEVENSTORE: How did And Wander get its name?

And Wander: We decided on the word of “wander” when we thought about the brand philosophy by our aspiration of how to enjoy experience in the mountains and having people understand how relaxing it is to enjoy the nature and not just for only backpacking.

On the other hand, “Wandervogel” is the origin of etymological word of the German language, but we like the part of background spirit aspiration to be free.

SEVENSTORE: What three words would best describe And Wander and why?

And Wander: It seems bit difficult to answer…

SEVENSTORE: What is your most favourite part of your job?

And Wander: The creation side obviously but we also get a lot of satisfaction selling our goods as we believe they will improve their outdoor lives.

SEVENSTORE: And Wander is a considered outdoors brand, along with Arc’teryx and Salomon. Did you ever consider And Wander and similar outdoors brands to become so relevant in fashion today?

And Wander: There are many great brands in the industry, however we believe there is no brand background DNA like our unique previous career.

Also, we are particularly Japanese brand that have a positive effect to make unique value.

SEVENSTORE: Do you feel as though And Wander is now going beyond providing outdoors gear? Now catering for people outside of the climbing community.

And Wander: Soon, we would like to develop the brand as there is a great demand for our products for everyday life as much as in the urban cities like more rural towns.

SEVENSTORE: Now that the landscape of fashion is changing and potential custom, does this ever cross your mind within your creative process?

And Wander: We are focusing on our creative process that doesn’t have large effects on production.

SEVENSTORE: What inspires and drives your creativity?

And Wander: Inspiration comes from various experiences; as we are outdoor people ourselves each time we think how to improve our products, be it developing new fabrics, seeking new (and old) sewing technologies, and of course the general mood of trends, culture and art. Having our own store also gives us the feedback from our staff or clients.

SEVENSTORE: Your collections develop a strong connection between style and function. What comes first, the design or the story?

And Wander: Actually, there is no seasonal concept but perhaps the design comes before the story.

SEVENSTORE: Function is always at the forefront when designing for the outdoors, but is it also just as important to have an interesting/fashion element that initially attracts people to the garment?

And Wander: Our products must be functional for outdoor activities as well as urban life but we hope our products also inspire a certain fashion sensibility.

SEVENSTORE: And Wander teamed have teamed up with Salomon on a special collaboration, how did this come about and how did you find working with others in the industry?

And Wander: We found Salomon shoes at a multi brand store in Paris which we decided to use in our 2017AW look book. We were then contacted by Salomon who had seen the catalogue. The following year we had a meeting at Annecy HQ design office after Paris FW and this is how the collaboration started.

It’s quite an honor and important to have this partnership as we believe we have the same creative view and the commercial side has been very positive for us all.

SEVENSTORE: Do you have any aspirations/ ideas in which you’d like to achieve in the coming years?

And Wander: We are considering some different concept shops to emphasize the brand worldview, also enhancing the functionality of the products that have been successful.

SEVENSTORE: In the midst of all the chaos surrounding Covid-19, How are you adapting to it? How have you managed to fill your time? And how has it affected And Wander? How will fashion adapt? & respond?

And Wander: Japan has struggled in this situation also, but we are currently controlling the minimum staff and limited time in our office.

Furthermore, our shop has been temporarily closed for 3 weeks and our new concept shop opening has been postponed.

Things don’t always work out as we expected, we have been trying to stay at home during these uncertain and unpredicted time all over the world. Hopefully this situation gets resolved soon so we can advance with our plans.

And Wander is available online now.

CONVERSE TRI PANEL RENEW PACK

Thurs, 14 May 2020 00:00:00 GMT

A year ago, Converse launched Renew to find solutions for post-consumer and post-industrial waste by using upcycled textiles and recycled cotton canvas blends.

Continuing its sustainable efforts, Converse introduce this summer’s Renew capsule. Created with a blend of 80% virgin cotton and 20% recycled cotton, these two leather-free silhouettes take cues from earthly, bright tones with a backdrop of egret. Made with natural canvas fabrication that covers the typically white rubber toe-cap and midsole, it incorporates egret and white recycled cotton. Presented with unique tri-colour on both uppers, the colour-blocked designs in Hi and Ox cuts are finished with ever-present Converse branding and silver-tone eyelets.

The Converse Tri Panel Renew Collection is available online from 15 MAY 20.

SHADES OF YELLOW

Weds, 13 May 2020 00:00:00 GMT

It has been an uncertain time of our lives as of late, mostly spent indoors without significant interactions or activities. We have had time to sit back, recharge and learn. Now the cloud is finally starting to clear and the bright lights at the end of the tunnel are in finally insight.

SEVENSTORE have distilled a collection of vibrant coloured garments and accessories to brighten up your day and make the summer months ahead something to look forward to.

AND WANDER – W WEAVE WINDY PULLOVER

Whether it be for the summer evening or the rainy winters, And Wander have provided a versatile fixture, fit for the change of seasons. Functional and forward-thinking design all way the from Japan.

SALOMON S-LAB – XT-6 ADVANCED SNEAKER

Salomon S-lab is a conjunction of technical running silhouettes that have drip fed their way into sneaker culture. Famed for premium materiality, it is also worth noting the vibrant bites of colour that run through their collections. A sneaker that does not go unnoticed.

MYKITA X MARTINE ROSE SELINA SUNGLASSES

Mykita takes a playful approach to the 90’s dance era with no other than rave-connoisseur, Martine Rose. A frame intended not to be serious pays homage to the past times and certain gives us a look to a brighter future.

CARHARTT WIP - LOGO HOODY

Carhartt WIP is the backbone to streetwear culture, a brand built on providing basic fits at a premium standard. An infusion of lime green tops up the perfect staple to take the main frame of any outfit.

OFF-WHITE c/o VIRGIL ABLOH - VULC LOW TOP SNEAKER

Virgil Abloh takes his Off-White brand into a cohesion between high-end fashion and streetwear. It is the prominence of his design language that certainly sets him apart from the rest not just the illuminated colour injection of the classic vulc sneaker.

HOMME PLISSE ISSEY MIYAKE – SMALL PLEATS BAG

Homme Plisse Issey Miyake is a wave of new technology integrated into a premium design language. Thoughful fabrication excels perfectly through brightly lit accessories. The perfect accompaniment to any summer outfit.

WHAT WE'RE LISTENING TO: NTS X BRAIN DEAD RADIO

Tues, 12 May 2020 00:00:00 GMT

SEVENSTORE taps into new ground with a key focus on what we’re listening to. A curation of industry collaborations, insights and musical endeavours for your listening pleasure.

Described in their own words as ‘the space between people’ Brain Dead is based on the creative collective spirit of artists and designers from around the world. Their disruptive approach is driven from post-punk, underground comics, skateboarding and a replication of subculture. Operating from a whole host of creatives in Los Angeles, Brain Dead is spearheaded by two individuals – Kyle Ng and Ed Davis. The duo first met through the internet and despite being separated by seas, they have pursued an eclectic mix of similar passions to bring the brand to fruition.

It is very much a multifaceted brand, taking focus away from clothing, Kyle Ng and Ed Davis have turned Brain Dead into a creative powerhouse with a record label and creative agency also under their umbrella. Their appetite for music has always been a huge part of the cult label and another project the Brain Dead collective work on is their curation of a monthly radio show in collaboration with NTS. Testing the radio waters, Kyle and Ed cluster together an on-going soundtrack of gutter punk, old psych, experimental noise as well as invitations to a whole host of guest DJ’s and artists. An understated extension of a brand built on the terms of collaborative freedom.

Listen to the May edition of the NTS X Brain Dead Radio show below:

CONVERSE X FEAR OF GOD: CRAFT MEETS UTILITY

Mon, 11 May 2020 00:00:00 GMT

Converse combines forces with Jerry Lorenzo’s Fear of God with an updated iteration of the classic Chuck Taylor 70 silhouette.

Produced under the ESSENTIALS line, the brand’s partnership showcases a contemporary spin on a Converse classic noted as a Lorenzo favourite. Taking hints from his design, this sneaker is made up in a neutral tone colour palette of black and natural, something present in the inner workings of Fear of God.

Fear of God takes classic silhouettes and reimagines them for long-lasting wear. But the ESSENTIALS diffusion line is exactly what the name implies – simple pieces with primarily muted tones. This is reminiscent of the colour palettes that YEEZY once possessed and a showcase of the influence that Lorenzo has had on Kanye West. Fear of God and the ESSENTIALS line is a statement to offer consumers more affordable and regular drops from Lorenzo’s collections as well as exclusive collaborations like this one.

The ESSENTIALS Chuck Taylor 1970 comes in two editions, made up with the usual accents of the timeless Converse it features a brand patch, silver-tone hardware and premium canvas fabrication. Its superior quality is accentuated through the use of a leather tongue and additional lace loops to the back. Finishing the sneaker is a high-gloss rubber toe-cap and ever-present All-Star embellishments throughout with ESSENTIALS detail branding to the heel. A step up away from the ever-iconic Chuck Taylor 70, Converse hit new ground with help from Jerry Lorenzo.

The Converse X Fear of God are available to purchase through SEVENSTORE Launches from 21 MAY 20.

NEW IN: RAF SIMONS 'YOUR OWN PRIVATE ANTWERP'

Thurs, 07 May 2020 00:00:00 GMT

Coming out of a tenure cut short at Calvin Klein, creatively Raf Simons is reveling in the freedom of answering to no one but his own standards.

The discontinuation of the critically-lauded Calvin Klein 205w39nyc line highlights, if you needed it, the pace of change in the industry – ironic for a brand deemed to be going ‘too far too fast’ under Simons stewardship. Ultimately, it’s a decision born from balance sheets, but as we all hung on to see Raf’s next move, it also spotlights how integral it is to say something artistically, even if it only exists as a small part of the brand’s offering.

Even with a Kardashian-centric underwear campaign, Simons was deemed to lean too far into his high-fashion sensibilities. The danger for Calvin Klein is that their pre-Raf concerns of stagnating may come back into focus – the art and authenticity of 205w39ncy’s notions leave with Simons - as high-fashion expressionism gives way to the juggernaut of commerciality.

Fireman Jackets, Jaws and (rubber) cowboy boots might be etched on the walls of the Calvin Klein 205w39nyc mausoleum, but the ideals live on in Stoned America, Simon’s eponymous label’s first full collection since his American exit, albeit through a lens levelling more cynicism at the Free World. Seated on office Chairs wrapped in black plastic, attendees saw Simons' interpretation of youth for SS20 kick off with the repeated mantra ‘corporate America, consumer America, fascist America’ – so if you didn’t connect the dots with the looks, the soundtrack did it for you.

Recurring motifs across the collection nod to Raf’s own formative years growing up amidst Antwerp’s music scene, and soften the corporate greed-heavy opening, serving as a reflection on two different worlds and the age-old idea of the rebellion of youth. Where we saw Simons draw from American pop culture and offer Americana-tinged takes on mid 90’s minimalism at Calvin Klein, Stoned America uses the freedom and euphoria of rave culture as a salve for 2 years in New York.

‘How to text your teen’, a jibe at cultural disconnects, and ‘my own personal Antwerp’, a romantic trans-Atlantic return, are patched onto hoodies shirting and accessories – one liners that hit heavier than monster sharks when you consider their backstory. Simons’ reanimates youth with smiley faces printed huge across t-shirts, knitted across signature oversized, cropped sweaters, and cut out of leather boots.

In lab coats and tailored shorts Simons evokes Mary Shelley, piecing together the best of classic menswear with the freedom of subculture - and shocking it to life with scientific precision. Instead of cancelling each other out, the clinical and the emotional are two distinct threads holding the collection together, converging narratives which set the scene for Raf’s next venture.

Who was to know back in June the lab coats and drug references would prove to be eerily prophetic – but the principles of Simons homecoming collection are worth standing by now more than ever. Romanticize the past, appreciate your home, and know that better times are ahead: parks, pubs, and Prada.

The latest collection of Raf Simons is available online now.

SUBVERTING THE NORM WITH ARIES' SOFIA PRANTERA

Weds, 06 May 2020 00:00:00 GMT

Aries is a world combined of different eras; a revival of early subcultural youth infused into an accessible experiment of casual. Through graphic reference, Aries has encapsulated the middle ground between high-end luxury and streetwear’s movement in modern times. The result of this has clustered up an undefinable brand that has struck a chord with a mass audience.

SEVENSTORE caught up with founder of Aries, Sofia Prantera to talk about how Aries has come to be what it is today, her life-long affiliation to fashion and what it means to create something meaningful.

SEVENSTORE: How did you start you career in the fashion industry?

Sofia: I started to make clothes really young, it was always a passion. I was born in Rome and I moved to London to study fashion at St Martin’s school of Art. My first job was designing an in-house brand for Slam City Skates. I have never worked in a conventional fashion setting in spite of my education. I have had a long-time obsession with comic art, counterculture magazines and illustrators and an interest in how this could crossover into clothing, that is how I started.

SEVENSTORE: The brand has been going now since 2010, how have you seen it evolve over the years? And what learnings have you taken on the journey?

Sofia: Well I have learnt a lot. I had brands before but I’d never done it completely on my own. I felt I needed to put myself out of my comfort zone. It was really difficult, especially at the beginning because I questioned my choices all the time. I am not a natural risk taker, yet I like to carve my own path and the combination can be quite stressful. I often felt very insecure about the direction I had taken and I wish now I had been more aware of what the strengths of the brands were from the beginning.
I’ve grown up a lot and learnt to trust my instincts more and now I get to combine all that experience with an amazing team.

SEVENSTORE: How has your experiences in fashion and design consulted the way you and Aries work now?

Sofia: My background in fashion has been a big influence in the direction of Aries. I like to experiment and make new products. I approach each collection as a project and especially at the beginning I see collections more from a design than a marketing point of view. I think this is possibly what makes Aries different from a lot of labels in a similar market. We really think about innovation – so Aries is a very design-driven brand considering it operates mainly in the streetwear arena.

SEVENSTORE: Is authenticity something that you think about when you’re working? And what does it mean to be an authentic designer today?

Sofia: It never was a preoccupation of mine. My work is very instinctual. Authenticity is an interesting term because, in a way, the moment you are looking to be authentic you are not. There is definitely a lustre for me that comes with fashion/art and music that is produced because of a need for creativity rather than commerce and I think this is what people are seeing in brands like ours. It’s a sort of “outsider” fashion. There are no marketing tenets you can follow to achieve authenticity, but I am a firm believer that for a business to be truly authentic it has to be sustainable and independent of external financial constraints.

SEVENSTORE: What does it mean to create something meaningful?

Sofia: Something that has a reason to exist? Although even I am not sure I can describe what I do as always meaningful, at least not over and over again. But I can try!

SEVENSTORE: What inspired your latest collection?

Sofia: Process which is what inspires all my work.

SEVENSTORE: What three words would best describe Aries?

Stubborn – eclectic – free

SEVENSTORE: How did the Aries brand derive its name?

Sofia: It seemed funny and unfashionable to name a label after a star sign. I was working with my friend Fergus a lot at the time and he is an Aries. The qualities of the star sign – of coming first, being a leader, having a strong creative drive and so on – seemed to be appropriate for a brand. In the Woody Allen film – Sleeper, there is a sinister government plot called "The Aries Project". Which was also a great reference. Weirdly, I am on the cusp of Aries, born 4 hours too late and a Taurus instead. I don’t believe in horoscopes but if you do this is possibly the reason I stuck with the brand and Ferg moved on.

SEVENSTORE: Since the beginning of your career, streetwear has been seen as very male dominated field. Is it important for you as a designer and brand to blur the lines of gender? Where clothes are not specific to one gender.

Sofia: It felt very antiquated to divide the line by gender and say this item is for one or the other… I am not sure it is right anymore to have this binary split. It’s very arbitrary. By creating product for both male and female, has this made your creative process more experimental, subverting classic menswear and womenswear ideas? Maybe, but I think experimentation is what drives my design process rather than the opposite: I approach design in terms of inventing product, it’s more fun.

SEVENSTORE: Music, art and culture remain huge inspirations for many people. What things do you look at for inspiration?

Sofia: Pretty much everything, I am very omnivorous when it comes to inspiration and research. It’s more the mood I am in. Also, I am not very literal when taking inspiration and this is why my references seem less coherent. I take pictures and screen grabs all the time and keep them in endless amounts “inspiration” folders. I love going back over old files or sketchbooks.

SEVENSTORE: How did these things transcend into your latest collection?

Sofia: We work from boards which we put up in the office. I’ve found that it’s important to specify which part of an image you are referring to and analyse and communicate to the rest of the team what it is about that image that inspires you – so we use a lot of post-its.

SEVENSTORE: Aries has come a long way since day 1, are there any goals/things you would love to do with Aries? Maybe collaborations, special collections?

Sofia: I would love a physical store, possibly not the right time now though.

SEVENSTORE: In the midst of all the chaos surrounding Covid-19, How are you adapting to it? How have you managed to fill your time? And how has it affected Aries? How will fashion adapt and respond?

Sofia: We are so busy, we have had to change the way we work and work remotely but as a brand you are always working a year in advance so you can’t just stop.

The latest collection of Aries is available online now.

THE ART OF DENIM

Tues, 05 May 2020 00:00:00 GMT

Denim is no longer just associated to jeans, it’s more than that. It is a fabric to an eclectic range of shapes and fits that are ultimately pushing the framework beyond its jean heritage.

Birthed in the 1800’s, denim has flourished through various threads transcending from the heart of France to the infamous Levi Strauss and forming a raw-denim capital in Japan.

SEVENSTORE have dilvuged through an array of brands to showcase the different design language, production and heritage points that make up the art of denim.

RAF SIMONS – OVERSIZED DENIM SHIRT

Raf Simons dissects a basic denim staple with his unique visionary and craft. A cut away from the usual, Raf outtakes an oversized silhouette laden in purple with touches of his home city, Antwerp.

JUNYA WATANABE MAN – CROPPED RAW DENIM JEANS

Junya Watanabe takes a different approach to denim. His tendency to focus on distinctive cuts match the aesthetic of his brand. It is also worth noting the ongoing collaboration between Junya and the originators of denim – Levis.

DRIES VAN NOTEN – OVERSIZED FLORAL TRUCKER JACKET

Dries Van Noten is celebrated for transcending luxury fashion through perfectly executed cuts and shapes. This distinguished denim jacket presents an oversized fit adorned with a floral design. A cohesion of seamless luxury matched within a world of fashion and art.

VISVIM - SOCIAL SCULPTURE 15 RED EDGE JEANS

Visvim is built on process with the social sculpture series noting the way jeans are produced. Developed from the yarn up, Visvim breaks down Japanese denim and sculpts it back to its functional form. A tradtional form of denim production with a modern influence.

RICK OWENS - PATCHWORK DENIM OUTERSHIRT

Purveyor of avant-garde gothic influence, Rick Owens marries an assortment of denim with a patchwork outershirt. Combined together with different dyes, cuts and raw edge stitch lines, he manages to touch on the versatility of denim and showcase his iconic design prowess.

YEEZY 500 HIGH TYRIAN

Mon, 04 May 2020 00:00:00 GMT

adidas and Kanye West continue their ongoing YEEZY collaboration with the new YEEZY High Tyrian 500.

The YEEZY 500 HIGH Tyrian features a moulded upper composed of cow suede, premium leather and elastane, with a padded collar for supreme fit and comfort. Reflective piping details around the lace eyelets adds visibility in low-light conditions, and no-tie bungee laces allows for easy on and off wear. A rubber wrap along the midsole of the foot provides support and abrasion resistance. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a light rubber outsole provides traction.

The YEEZY High Tyrian will be available to purchase through SEVENSTORE Launches.

NEW IN: NEEDLES NEPENTHES

Thurs, 30 Apr 2020 00:00:00 GMT

Needles has become a pioneering phenomenon of the 21^st century. A brand built on re-defining stereotypes with permanent spirit and standards has attracted a global audience into the world of Keizo Shimizu and fashion company Nepenthes.

Since his early teens, Keizo Shimizu – head of Nepenthes and Needles has shown a profound affinity to clothing. This came through early shopping trips with his parents that ultimately ushered him towards the fashion world, but it was sharing a room with his brother that started his interest in American fashion. When a copy of Men’s Club magazine was left on his brother’s desk, Shimizo was attracted to an article about ‘Ivy Style’. Laden with photos of Ivy league students, he was transfixed labelling them as “extremely cool”. There was no internet at this time, so the Men’s Club Magazine was Shimizu’s only access to information on men’s fashion and it became a bible for him, until he moved to Tokyo at the age of 19.

Shimizu’s fascination started to grow, as well as his hunger for the Men’s Club, he became interested in movie magazines his father bought and subconsciously connected on screen fashion and style with what he was reading at the time. It was when Shimizu became familiar with a book entitled “Made in U.S.A catalogue”, he was opened up to a whole new world. Levi’s Jeans made up the cover with thousands of other garments, work boots, sporting equipment and furniture, all of which hailed from America. This was the catalyst in developing his love for all things American and a starting point to begin searching for American labels in his native Japan.

After enrolling at Bunka Fashion College and working part-time at his favourite brand, Van – Shimizu had the slightest of foots in the door. The number of shops in Japan importing goods was increasing, which was good news for Shimizu. He began by buying a selection of Margaret Howell, leather items from Armani and even some Comme Des Garcons. But it was the traditional U.S casual style that suited him most and an area that he was so fascinated by.

Through friends and experiences, Shimizu became the manager of Redwood – a retailer that catered for American workwear and work boots which soon started stocking big American names such as Champion Reverse Weave and Reebok, attracting interest from the people in the fashion industry such as Japanese designer Yohji Yamamoto. Redwood was the place when Shimizu met Daiki Suzuki, (Founder and designer for Engineered Garments) after working together for a number of years, they shared a similar sense of passion and taste with American and Japanese design and established Nepenthes in 1988.

Nepenthes started out with a focus on Made in the USA products - brands such as New Balance and Ralph Lauren were frequent in the early days. Shimizu would take regular trips to America, somewhat scouting missions for new product and inspiration. It was a treasure hunt for deadstock denim, military pants and traditional American fabrics. But the 90’s arrived and this changed, the US started to shift their production overseas and highly-sought after items were even more difficult to come across. This posed a problem for Shimizu, but a one that could easily be resolved.

Needles was born to fill the void. A brand determined to bring the American style to the Japanese people, Shimizu took not only his love for products he had found searching the US, but fused it with items, designs and fabrics he wanted to find. It was an inventive medley of Ivy league Americana and traditional Japanese motifs married into one brand.

As Shimizu started Needles in Japan, Suzuki moved to the U.S to start Engineered Garments and they have both operated under the Nepenthes umbrella ever since. Where Engineered Garments is a built on straight forward workwear, Needles offers something completely different. Sighted on influences from film, actors, musicians and artists, Needles launched with one significant piece - a loose-fitting suit jacket. But not just any jacket, it was mirrored from a jacket that American Jazz star Miles Davis wore during the 60’s. A thought that Shimizu seemed to have on his mind for a while, but now was the time he could put it in place.

Needles has not only transcended with Japanese culture, but also worldwide. Their distinctive sensibility has been popular with musicians, almost taking full circle from when Shimizu was inspired by Miles Davis’ suit jacket. But in modern music this has fell to ASAP Rocky, who has been seen to uphold a huge collection of Needles. From their rebuilt collection to the best-selling track pants – it’s always a bonus to have one of fashion most influential on your side. In 2019, the Japanese brand collaborated with ASAP Rocky with a limited range of tracksuits; a casual, yet premium element linked to sportswear, that makes it so popular with hip-hop musicians.

Although Needles is fundamentally simple, the arrangement of patterns, fabrication and ideas present a greater outcome. Through the sportswear side and Rebuild by Needles, Shimizu has built a brand on perfecting his tricky combination of arts and vintage garments, fusing them into progressive cuts that seem to resonate with a range of consumers across the globe.

The latest collection of Needles is available online now.

CELEBRATING THE ORDINARY: BRITISH CULTURE ARCHIVE

Weds, 29 Apr 2020 00:00:00 GMT

Founded in 2017, the British Culture Archive is exactly what its name suggests—an archive dedicated to highlighting true British culture.

Made up of images from acclaimed documentary photographers and pictures donated by the general public, the archive is an ever-growing visual document of the people of Britain, featuring everything from candid photos of the Haçienda in its prime, to family snapshots taken in the back-yard.

Hot on the heels of a recent exhibition at Manchester’s Refuge, founder Paul Wright talked to SEVENSTORE about the archive, Liverpool’s love of sportswear and why it’s important to celebrate British culture.

SEVENSTORE: For those who don’t know, what is the British Culture Archive? What’s the story behind it?

Paul: We’re an online resource that highlights the changing face of British society and culture through documentary and social photography. We work with many established photographers as well as upcoming photographers as a platform to showcase their work and highlight change. Our online galleries include images ranging from the 1960s mod scene, Northern soul and punk, through to Thatcher’s Britain, social housing, industrial decline, regeneration, acid house, protests and more. The archive grew out of my own interests in UK documentary photography, fashion and counter culture.

We also have ‘The People’s Archive,' our own archive documenting and preserving images sent into us by the public. For me this is an essential archive which documents life as it was and gives people a platform and a voice—our lives and stories as we lived them.

SEVENSTORE: You recently held an exhibition at Refuge in Manchester called The People’s City, which featured the work of Peter Walsh, Richard Davis and Rob Bremner. What made you choose these three photographers?

Paul: The People’s City exhibition was a glimpse into the landscapes of Northern working-class towns and cities and those that lived, worked and partied there in the pre-social media world of the 80s and 90s. During this time Richard Davis documented Hulme, which in those days was a diverse inner-city community of artists, ravers, drop outs and punks. A multicultural and somewhat edgy part of Manchester, it was home to places like The Kitchen (a makeshift studio/nightclub) and The Russell/PSV club (the former home of The Factory)

Peter Walsh was the City Life (Manchester’s then equivalent to London’s Time Out magazine) photographer and he was right at the heart of the acid house explosion in the city. Peter captured the scene in clubs like the Hacienda, The Gallery and The Boardwalk, as well as the bands and faces that put the city on the world stage.

Rob Bremner documented the Everton and Vauxhall areas of Liverpool during the 1980s, then the third most deprived area of Britain. For me Rob’s vivid photos captured the mood of these times, but also the great characters, colourful fashions and spirit of the people.

SEVENSTORE: Was it a conscious decision to show the photographs in a bar, as opposed to a gallery? Showing photographs of ‘the people’ in a venue that’s easy for everyone to access makes a lot of sense?

Paul: Making photography accessible is a big part of what British Culture Archive is about. I know from my own experiences that people can feel intimidated or a bit out of place in a large art gallery or institution. Having top class photography in a bar or relaxed environment is something that is really important to us and will be a big part of our exhibitions in the future.

SEVENSTORE: Why do you think the photos in the archive resonate with people so much?

Paul: The archive predominantly focuses on everyday life and people—the fashions, interests and a way of life that most of us can relate to. It’s important to celebrate the everyday as opposed to glorifying materialism and the nonsense of ‘celebrity’ culture. I know people who watch programmes about the Kardashians and see it as a form of escapism, but to me it gives young people a false sense of what’s important and a negative perspective of their own ‘ordinary’ life.

SEVENSTORE: What do you want people to take away from the images in the archive? Obviously, it’s amazing looking at all the photographs of old buildings and how people used to look and what cars were parked on the streets, but without sounding too grandiose, is there a more overarching idea you’d like people to get from the archive.

Paul: It’s a historical record of life as it was—there’s an element of nostalgia to it but ultimately our past is what shapes us. Sections of the media demonise and discriminate the working classes for their own agenda. I would like to think we counteract that by highlighting positive aspects of working-class society & culture.

SEVENSTORE: There’s a large amount of photographs from the North of England in the archive. Is this an intentional thing? Do you think the North is still overlooked a bit these days?

Paul: We try to focus on all parts of the UK and have exhibitions lined up focusing on other regions and cities. I think with the North of England there is a wealth of social and cultural heritage that make up the DNA and fabric of its regions. From Warehouse parties to terrace culture, mining communities and the birthplace and heart of industry, the North of England has had a dominant influence on popular culture and continues to do so.

SEVENSTORE: The photos featured were all taken before the year 2000, and on your website there’s a mention of how the archive focuses on the age before the rapid rise of technology and smartphones. How do you think the advent of smartphones and social media changed life in Britain?

Paul: I personally believe that in centuries from now society will look back at the 20th century as the blueprint for many things—especially music, fashion and design. The rise of the internet has brought everything into the spotlight—underground and subcultural movements don’t exist like they used to. Go and look at a YouTube video of a warehouse party or a rave in the late 80s and everyone was just living in the moment—no-one cared about what they were wearing or what they looked like, people were just out for a good time and to dance. I think that’s the biggest change now, people tagging themselves in places and the constant stream of selfies—it’s all a bit ‘look at me’ and look at my great life, when in reality no one’s arsed.

SEVENSTORE: Looking over the photos in the British Culture Archive, as well as the photos that the public have submitted, are there certain things you’ve picked up on or noticed about the different areas of Britain? Are there certain trends or subjects only seen in images from a specific region?

Paul: Without a doubt, you can see it in fashions and music tastes. Northern Soul in the North and the Midlands, the original Liverpool casuals bringing over terrace fashions from their early Euro aways, Perry Boys in Manchester and the Balearic scene in London. Many scenes have cropped up all over the country, mainly inspired by the fashions of other nations but adopted by the youth of our towns and cities.

SEVENSTORE: Even now, the people of Liverpool and Manchester still have strong ‘regional style,’ and don’t just follow the worldwide masses via things they’ve seen on the internet. Why do you think this is?

Paul: Manchester and Liverpool are two very similar cities built on immigration, industry and a proud working-class spirit. Like it or not, aside from football rivalries, the people are very similar—down to earth with a great sense of humour and not shy about taking the piss out of each other. Music and fashion unique to each city has been dominant in the region for many years which has helped to cement the individual sense of style, pride and identity.

SEVENSTORE: As someone from Manchester, what are your memories of Liverpool from when you were growing up?

Paul: I rarely ventured into Liverpool as a kid, though I’d always be aware of the close proximity of the two cities during day trips to Southport or North Wales. I’d always pick up on the Scouse accent… I could hear it a mile off, especially in the choppy waters of the wave pool at Rhyl Sun Centre. My first proper trips to the city would’ve been in the mid-90s going over to Cream. I had a couple of mates who were students around this time living in digs in Toxteth, so would often pop over for the occasional weekend. I’ve always found time to pop over ever since, and frequently do. I’ve a lot of love for the place, it’s got a great history.

SEVENSTORE: What were the differences between the cities and how the people dressed? Were there certain brands or trainers which only one city would wear?

Paul: Looking back, the cities have always dressed fairly similar. Since the 70s, even earlier, you had chain shops that were dominant in the North West, places like Gansgear and Stolen from Ivor, selling the same fashions to the regions’ teenagers happy to splurge their paper round money. A shared love of adidas harks back to these days too. It’s well documented that Liverpool fans had the pick of the crop on those European away trips in the 70s, though a handful of Mancunians were also onto it, making ferry trips to the continent to bring back bags of adidas, often selling to shops in the Underground Market.

I'd say Liverpool’s love of sportswear has been more prolific over the years—full tracksuits and brands such as Lacoste and North Face being more popular. However, in our hyper-connected society I think regional trends are becoming less prominent and will become even more so over the years. Though at present there’s definitely still a bit of individuality between the two cities.

SEVENSTORE: Liverpool has long been associated with sportswear, and was the home of perhaps the first shop to sell trainers that wasn’t a traditional sports-shop—Wade Smith. Where do you think this love for sports gear comes from? Was it an aspirational thing?

Paul: It’s a working-class thing. The clothes you wear become your uniform and part of your cultural identity—the same can be said for music and records, they define you as a person and shape your outlook and attitude. Working class kids have the best records and trainers.

SEVENSTORE: Some of the adidas trainers that became Scouse favourites were pretty niche, and it might seem strange that trainers designed to promote fitness in Germany, like the Trimm Trab, would become synonymous with an industrial city in the North of England. Do you think it was that niche, ‘one-upmanship’ aspect that added to the appeal for a lot of these things?

Paul: I’m not sure if it’s one-upmanship, I think it’s just about being obsessed with a brand, you become a bit of a collector and seek out what you can, for some the rarer the better. Before the internet it was much harder to know what was out there—you had to travel and dig that little bit deeper to find the holy grail, you still do to a certain degree, it’s what makes it special.

SEVENSTORE: Going back to the archive, are there certain subjects you’d like to see more of? What wasn’t documented as much as it maybe should have been?

Paul: The early warehouse parties around Blackburn, the R&B/jazz scene in London—clubs like The Flamingo and The Scene, underground drinking dens and shebeens in the inner cities, and clubs such as the Twisted Wheel in Manchester with pioneering DJ Roger Eagle who brought big R&B acts over in the early 60s. It would be amazing to unearth an archive containing anything of cultural significance, though again people were just too busy living it and having a good time to realise the importance of what they were part of.

SEVENSTORE: What next for the British Culture Archive? It seems you’re always pretty busy?

Paul: All being well with the current pandemic we’ll be continuing our residency at The Refuge in Manchester until the end of the year with some exciting announcements for the next instalment of the exhibition. After The Refuge we’ll go on to tour the exhibition around the rest of the UK and Europe. We’re also still crowdfunding (www.crowdfunder.co.uk/thepeoplesarchive) to help towards our permanent exhibition space which we are looking to establish in the North West towards the end of the year/early 2021.

SEVENSTORE: Sounds good. Cheers for taking the time to talk answer these questions. Have you got any wise words to end this with?

Paul: Celebrate the ordinary and keep safe.

NIKE AIR ZOOM SPIRIDON CAGE 2

Weds, 29 Apr 2020 00:00:00 GMT

Nike have pioneered their way through innovation for many years; developing new product, combining materiality and bringing function to the forefront. As of late, a focus has been put on their archive with retro releases combining the old with new. Most recently, the Air Max Tailwind V was re-purposed and re-released for the first time ever. Now another call to their back catalogue comes for a revival of the 2003 Air Zoom Spiridon Cage.

Originally released in 2003, the sneaker was designed by Steven Smith. Famed for his work at a range of sportswear brands, Smith was the brains behind New Balance’s 1500 silhouette, Reebok’s InstaPump Fury and now currently works with Kanye West at YEEZY. He first started at Nike in 1999, a time when their output was dominated by a constant stream of forward-thinking technologies for the footwear sector.

Four years previous in Spring 1995, Zoom Air technology was created by Nike; a lighter, more responsive, closer to the ground alternative to the Air Max. This would base the fundamentals of Steven Smith’s design. When he arrived at Nike, the lightweight design of sneakers was in his mind and by turning to his love of cars for inspiration, the Porsche 935 ‘Moby Dick’ gave him the creative spark he needed. Designed for minimal weight and well-suited for any distance, the core of this automotive inspiration finally transcended into the initial designs for the Air Zoom Spiridon Cage.

Smith’s output was focused to the Japanese market in which the Spiridon was originally created for. He turned his attention to their specifications and fit, with preference for more cushion and a considered approach to support the structure of the foot. A perfect unity from design to consumer.

The sneaker became available in 2003 and again in 2005 with design tweaks that made the cushioning more responsive and visible. Since then, the Spiridon Cage has predominantly remained unseen, no re-issues or updates of the classic until now. A time where the past of a brand is just as important in shaping the future. Nike have taken models from the ‘80’s and ‘90’s and informed their workings of today through collaboration, new technology and fabrication. The advancement in footwear manufacturing and design has brought the new Air Zoom Spiridon Cage with an essence of its older self, and allowed Nike to re-develop a favourite for the modern day.

To start the year of the Spiridon comeback, Nike have partnered with Californian brand Stussy to bring the first new reinterpretation of the Spiridon Cage. It is a partnership that goes way back to the early 2000’s, built on sneaker collaborations for both the streetwear and skate market. A cohesion between the two has explored the limits of design of which is present in their caged offering. By dropping the original silver toned mesh and tapping into a natural fossil colourway feathered in hemp fabrication, the two brands have accentuated the use of premium manufacturing and mirrored the old school aesthetics of the Stussy brand.

The Nike Air Zoom Spiridon Cage 2 release embodies the aesthetics of the early 2000’s. Arriving in its original colours, the silver mesh and metallic overlays sit on a mold surrounding the air bubble. Intricate colour pops of red come together in a profile adorning the signature swoosh branding. The second silhouette provides a neutral injection dominated by grey, alongside a versatile mesh upper taking us back to the lightweight years of Steven Smith’s OG design. Both are concluded with the intricate Air Zoom cushioning – a true welcome blend of nostalgia and technology.

The Nike Air Zoom Spiridon Cage will be available to purchase online from 18 APR 20.

Select images courtesy of Steven Smith & Archive DNA via Magdi Fernandes.

NEW BRAND: VISVIM

Tues, 28 Apr 2020 00:00:00 GMT

Visvim is not derived from something, not a term or a meaning but simply an amalgamation of the Latin words of ‘vis’ and ‘vim’ put together by Japanese designer, Hiroki Nakamura to form his clothing brand.

Nakamura took a liken to ‘V’ lettered logos and came up with Visvim which he founded in 2001. Visvim was born out of Nakamura wanting to do something he truly believed in and what would make him happy. Having always been interested in foreign cultures, he spent a lot of time in Alaska before Visvim was even a thought. Nakamura would take daily trips snowboarding with friends and it was important to him that he had to have the right gear. He became obsessive over the colour coordination of his outfits, as well as the fit of his clothes. His friends on the other hand never cared about the way their clothes looked, but the way they functioned in the snow. He soon learnt that he was more interested in clothing, than the outdoors and his focus shifted.

After a while, Nakamura began started working for outdoor sportwear company Burton Snowboards, where he started designing. After 8 years, he decided it was time to start developing his own line, in which came Visvim. His attention started on footwear, in particular the FBT shoe – a modern interpretation of the native American moccasin. The FBT has since became a mainstay in Visvim’s collection, a product noted for tapping into the past, present and future to project the sense of purpose behind each and every item.

Visvim continued to grow and started to make clothing soon after. Fundamentally, it was a brand situated in the heart of workwear bonded with Americana values, but each and every garment takes on a unique form. Inspirations are varied, but Nakamura has cited the Japanese Edo period, French workwear, Amish patchwork fabrication, Native-America, the Alaskan outdoors and Finnish Sami tribe culture that inform the core of the brand. He started looking back to these times, becoming a collector of vintage, believing in the natural, organic processes that
had formed items from these eras. It was something he wanted to instil into Visvim from the beginning, stating that putting an authentic touch of each of the products reflects the personal feeling of each person making it.

Visvim encompasses the philosophy of its designer through his interpretations of unique vintage clothing and construction. Ultimately, he aims to produce good product stating that the “coolness” of the item comes from the inside. Through production and designing he has developed his own definition, reiterating that a great exterior comes from an excellent interior. Nakamura makes a conscious decision to leave out major branding on his items as the beauty doesn’t come from the name – a step away from other luxury brands today, where a name or branding will be the ultimate selling point. Even though Visvim has similar price points to these other luxury brands, Nakamura doesn’t consider his brand as luxury – he just wants to create good product.

Throughout the years, Nakamura has had success in looking to the past to inform his work and as time has gone on he has mastered his craft. Contemporary updates have made their way into Visvim products of late with the use of Gore-Tex fabrication. A somewhat demonstration of the ‘Future Vintage’ Nakamura has always envisaged for his brand.

Visvim’s latest collection takes on its usual form with Native-American motifs and textiles running through liner jackets, folk boots and premium accessories. Deep consideration is taken with their Social Sculpture denim pieces. The process is developed from the yarn up and the method of breaking down the denim to build it back up again fits amply in its sculpture title. Traditional methods of weaving, dyeing and assembly all integrate the collection together for the modern field.

Nakamura has grown with Visvim, producing sophisticated, artisanal clothing while enhancing quality and craftsmanship. His authentic approach has allowed the brand to explore new ways to improve garments with old-age techniques and fuse them with modern technologies. His influence is hugely significant throughout and keeps Visvim in discussion, interest and appreciation year after year.

The latest collection of Visvim is available now.

SEVEN WAYS WITH GRAPHICS

Thurs, 23 Apr 2020 00:00:00 GMT

Graphics have become a fundamental detail in a background of many collections. A retro-motif, printed branding or exuberant artwork all denote a meaning or purpose, as well as an intricate insight into an idea behind them.

SEVENSTORE fuses a collection of Japanese artworks, high fashion expertise and iconic subcultural British design in a refinement of seven ways with graphics.

ADER ERROR – EARTH GRAPHICS T-SHIRT

Ader Error divulge in a unique concept in each season, SS20 invites us into an extra-terrestrial universe. A theme that invades the whole collection, Ader Error propel alien infused colourways with an outer space referenced logo.

NEEDLES - 7 CUT LONG SLEEVED T-SHIRT

Needles takes a distinctive approach to graphics, fusing American vintage garments together in a reconstructed outtake of the original. Not only distinctive design, but a progressive approach to sustainable fashion.

A COLD WALL* - GLASS BLOWER T-SHIRT

Samuel Ross’ A COLD WALL* paints graphics from his architectural background. Inspired by raw materials and life in the workshop, the exploration of materials such as glass are pronounced through garment communication and design.

MARTINE ROSE - JERSEY FUNNEL NECK

Martine Rose steps into the past to symbolise the early 90’s with a simple, yet distinct take on graphics. Playing on her 1990’s aesthetic that revolves around the subculture of the London music scene, Rose continues to progress effortlessly with snapshots of her past.

DRIES VAN NOTEN - MIKA NINAGAWA OVERSIZED PRINTED T-SHIRT

Dries Van Noten is a pioneer of colour and textile manipulation. He has enlisted Mika Ninagawa in a special collaboration directing graphics towards Japanese culture, flowers and travel. A distinctive, characterised style of a wardrobe staple.

HUMAN MADE - LOGO T-SHIRT

Human Made celebrates the world of Japanese designer, Nigo. Graphic references derive from his ever-expanding vintage closet with a deep rooted focus on western pop culture. Adorned with lovable heart branding, Human Made has made big hits with t-shirts adorning The Beatles and their ‘Dry Alls’ motifs.

UNDERCOVER - STAR PEOPLE T-SHIRT

Undercover’s Jun Takahashi forges a popular world with his brand. Conceptual graphics creek their way through sinister outtakes of classic Hollywood and beyond. Each collection, themes continue to expand over time and uncover the surrealist universe sitting at the core of the brand.

SEVENSTORE PLAYLIST W/ DMSR

Tues, 21 Apr 2020 00:00:00 GMT

Introducing SEVENSTORE Playlists - a key focus delving into the tastes of industry figures, shining a light on some of their favourite tracks, music memories and the interesting link between fashion and music.

Greg Hewitt – founder and owner of DMSR takes to the stage. On his day-to-day with DMSR, Greg works with brands like CMMN SWDN, Pop Trading Company and Stepney Workers Club providing everything from appointments to strategies, events and exhibitions as well as building a variety of unique relationships across the industry.

Greg is a long-time devotee of Helmut Lang, inspiringly putting together a collection of archival pieces that were showcased during Paris Fashion Week Men’s in 2018. Besides his love for Helmut Lang, Greg has had an affinity to music from a young age, in particular he is a huge fan of Prince. This has led to him adopting Djing from time to time and the ideal person to conduct the playlist…

SEVENSTORE: Tell us a bit about your playlist Greg and why you chose some of the tracks?

Greg: For this playlist, I kept in mind that you guys have a shop floor and how this would sound. I come from a retail background and fully understand that you need some good music to get through busy and slow days. My main aim was to get Mark Macdonald dancing. I’m sure the tracks by Virgo and Blue Boy got him bouncing. There’s a nod to the great Andrew Weatherall in there, as well as some friends who are making incredible music as well, Miink and Elliott Power. There is of course a Prince track in there, one artist I include in all my playlists. Anyone who knows me will understand that…

SEVENSTORE: What is your earliest memory of music?

Greg: My earliest memories are buying some very questionable CD singles in Our Price, Chichester, where I grew up. I’m led to believe the first piece of music I bought was Billy Joel’s ‘We Didn’t Start the Fire’. Super Random. From there I explored all the classics, like Kriss Kross, The Outhere Brothers and the soundtrack to original Teenage Mutant Ninja Turtle’ Film, T.U.R.T.L.E Power and all that. The first concert I went to was Michael Jackson’s Dangerous Tour at Wembley Stadium, which was a pretty good start to live music. Kriss Kross played live that day too… I’m very fortunate to have double cool older and brother and sisters. My sister - who’s four years older me was letting me listen to house and rave tapes, whilst one of my older brothers was deep into grunge, jumping around to any bands that made it the UK. I think this is why I have quite eclectic taste in music and I’m fully up for giving anything a listen. I’m a die-hard Prince fan, but love metal.

SEVENSTORE: How long have you been DJing and how did you first get into it?

Greg: A dear friend of mine was an up and coming DJ, so I was fortunate enough to travel up and down the country first, then places all over the world with him. It was amazing to see the size of the venues and crowds get bigger and bigger. It was fun. From there I would play if asked and once I got into the fashion industry I played a bit more for stores and for the team I worked for and with. I don’t take it to serious and just want to have a good time. I’m much more comfortable on the dancefloor than in DJ booth.

SEVENSTORE: DMSR have a strong relationship with a network of brands, how do you think music connects with fashion in today’s world?

Greg: I think the connection to music and fashion is bigger than ever. It’s always been there, but right now, it’s hard to get past the influence of music. From designers referencing musical icons new and old, who’s on the front row at the shows, to designers playing at their own after parties. Just look at someone like Raf - for me someone who always joined the dots to music and fashion so well - with his earlier collections referencing and heavily influenced by Joy Division, New Order, Kraftwerk, the Manics and more recently a capsule with The XX. I do think the connection is as strong the other way too, with the music world heavily influencing fashion. Music artists are designers, DJ’s are producing the sounds for shows, merch is going for big money. Having worked on runways and presentations, I’ve seen first-hand how important the right music can be in getting a message or theme across.

SEVENSTORE: In the midst of all the chaos surrounding Covid-19, How are you adapting to it? How have you managed to fill your time?

Greg: I’ve been busy with work which is good! I’ve been doing a lot of playlists and working with stores, buyers, friends on playlists and channelling these through DMSR. I’ve discovered loads of new music which is ace. Like everyone else - on IG - I’ve been keeping fit, but the real highlight has been hanging out with my young son, who would normally be at nursery four days a week. He’s a real joy through all this chaos.

Check out SEVENSTORE’s Playlist with DMSR's Greg Hewitt below -

HOME COMFORTS

Thurs, 16 Apr 2020 00:00:00 GMT

While most of us are situated at home, in make-shift work spaces, offices or on the couch, SEVENSTORE have distilled a range of product that delivers the essential comfort needed in these self-isolating times.

Combining the idea of cosiness with an infusion of style, this home comforts guide propels an eclectic mix of contemporary, luxury and streetwear goods to satisfy your stay at home trends.

HOMME PLISSE ISSEY MIYAKE - PLEATS HOODED SWEATSHIRT

Issey Miyake is a contemporary stalwart, fusing the somewhat smart and casual into the intricate detail of pleating. Without an iron or a steam, these permanently pleated collections arrive with crease-resistant fabrication – perfect for your daily stroll.

STUSSY - CLYDE T-SHIRT

Stussy has never not been in trend. Dynamic, playful graphics accentuate the brand’s laid back, surfer ethos. An attitude that should transcends into the day to day life of relaxing home comforts. A staple casual for reassuring times.

ARIES - PROBLEMO TIE-DYE SWEATPANTS

Pioneering streetwear centric, Aries blend together an aspect of streetwear with lux fabrication techniques. This premium outtake on loungewear is highlighted through rich tie-dye injections of colour.

RICK OWENS DRKSHDW - DRAWSTRING SHORTS

Rick Owens considers comfort and fit, the drawstring short is cut with relaxation in mind. This baggy silhouette is the complete blend of practicality and high fashion rolled into one.

NEW BALANCE - 990V5 SNEAKER

Where function take steps over style. The New Balance 990v5 is a sneaker for everyone; wearable, premium and simplistic. A silhouette renowned for longevity and undoubtable comfort.

CONVERSE X GOLF LE FLEUR GIANNO RETURNS FOR SPRING

Tues, 14 Apr 2020 00:00:00 GMT

After two years of reinterpreting the Converse One Star for his GOLF le FLEUR collection, Tyler, The Creator introduced his second signature shoe—the Gianno—in Fall 2019 which makes a return this spring.

Engineered from the ground up, Converse and Tyler, The Creator developed a never-before-seen silhouette, inspired by quintessential ‘90s style and Tyler’s love for the outdoors. Blending the sportswear heritage of Converse with Tyler’s playful and unexpected personality, the Gianno is a sneaker for both style and function. Arriving in a two new colourways constructed with plush suede and mesh, the Gianno offers a wider fit for comfort alongside a high traction rubber outsole, EVA midsole and reflective detailing.

Coming soon to SEVENSTORE.

CONVERSE PRESENT: THE DECADES PACK

Tues, 07 Apr 2020 00:00:00 GMT

Converse have sifted through their archives to introduce The Decades Pack, an inspiration of three defining eras of court and street culture.

The new era for Pro Leather has arrived in the form of the limited edition 1980 sneaker. A throwback to the greats of basketball style, this premium leather upper notes a futuristic inspiration on ‘80’s style. Arriving in two sleek colourways, the Pro Leather 1980 is a low sneaker emblazoned with an oversized Chenille Star Chevron, embroidered detailing, gold foil lettering and Converse branding.

Fast-forward 10 years and the Pro Leather 1990 has been given an updated overhaul. Originally inspired by outerwear and style of ‘90’s era hip-hop, basketball and skateboarding, this next chapter conveys the same message. Crafted in a low leather silhouette with an all-new drawcord lacing system, this timeless icon comes in two colourways, presenting hints of orange and green throughout. This retro-twisted adaptation features a SmartFOAM cushioned insole for that extra slice of comfort, finished off with Converse’s iconic star Chevron branding.

The Converse Pro Leather 1980 is available online from 9 APR 20 and the Converse Pro Leather 1990 is available online from 10 APR 20.

SALOMON: PERFORMANCE AND FUNCTION

Tues, 07 Apr 2020 00:00:00 GMT

Performance and function – the two objectives which stand in the fundamentals of the Salomon ethos as well as an inspiration in bringing new cutting-edge techniques to considered weather protecting goods.

Salamon S-Lab Advanced from SEVENSTORE on Vimeo.

Founded by François Salomon’s family in 1947, the beginning of Salomon was made in a ski edge workshop situated in Annecy, France. In the decades passing Salomon was built from the ground and soon became a household name in the manufacturing of alpine and Nordic skiing equipment. Giving the customer everything they needed to play outside 365 days of the year.

In the ‘90s Salomon expanded into hiking and soon became a leading label for outdoor activity. This was the backbone of the brand – both technicality and functionality pushed Salomon to new lengths, but it was soon apparent that this equipment didn’t always have to be used for outdoor activity. It was, and still is a brand built on high practicality, but Salomon never forced their produce onto the fashion world, this was never a conscious decision, but a thought of the consumer in 2014. Picked up by the Broken Arm in the same year, the admiration for the Speedcross silhouette was seen as avant-garde and special for trying to fulfil their initial purpose without any intention of fashion trends.

The year that followed Salomon and the Broken Arm created blacked-out versions of the Speedcross, Snowcross and Sonic. This was a stepping stone into the fashion sphere for Salomon but a one that hasn’t swayed them from their purpose. Resonating with the modern lifestyle, either for hiking or in the club – Salomon work both ways. It is this sense of versatility that has been embraced as functional wear, not only for Salomon but other performance brands such as Patagonia, Arc’teryx and And Wander are progressively flowing into the wardrobes of many a streetwear personnel.

2020 sees Salomon stepping into usual ground with updated iterations of the XT-4, XT-6 and XT Wings sneakers. The perfect accompaniment to the outdoor garment, bridging the gap between both functional and cutting-edge design.

Shop the latest Salomon S/Lab collection online now.

NIKE AIR MAX 1 'CITY PACK'

Sun, 05 Apr 2020 00:00:00 GMT

When it was released in 1987, the Air Max 1 was the most advanced running shoe of its time. Inspired by the revolutionary inside-out aesthetic of Paris’ Centre Pompidou, the AM1 is an impressive collaboration of architecture and shoe design that birthed the now-iconic visible Nike Air cushioning.

And while the vaunted silhouette may no longer be at the forefront of running technology, it has retained its reputation as an iconic piece of design, spanning over three decades since it was first conceived by Tinker Hatfield, the designer who has blessed the sneaker world with a host of historic athletic shoes including the Air Jordan 3 through Air Jordan 15, and who continues to push the boundaries of design with his contributions to Flyknit technology.

Spring 2020 sees Nike releasing a brand new Europe-only City Pack dedicated to London and Amsterdam, two cities that boast both their own distinct and influential Air Max cultures. The two designs display contrasting colour schemes – the cold, grey tones of London’s sky are juxtaposed with Amsterdam’s warm red brickwork – whilst each city’s historic central waterway is paid homage in the form of embroidery on the back heel.

The Dutch capital is as renowned for its architecture as it is for its spirit of freedom and sense of debauchery, most obviously embodied by its infamous Red Light district, and its relaxed attitude towards drugs way before the legalization we now see taking affect across the world. Some of the all-time greatest Air Max 1’s were birthed in Amsterdam, including the ‘Albert Heign’ by Parra, Patta’s 2009 ‘Chlorophyll’ release, and the ‘Cherrywood’, a collaboration between both heavy-hitters.

Despite its perpetually grey skies, London remains one of the greatest cities in the world for culture. Its history of immigration and the ensuing melting pot of nationalities have led to some of the vibrant music and subcultures in history, from acid house to jungle to grime, alongside punk and the pioneering fashions on King’s Road. The Air Max is tied to London on a cultural level, both as a signifier of street credibility and a reminder of exclusionary door policies that called for “no hats, no hoods, and no air bubble trainers”.

The City Pack is comprised of two shoes, each with a unique colourway and subtle, innovative references to the cities they seek to eulogise in these exclusive sneakers. Using an innovative collection of rich, premium materials such as durable mesh, corduroy, hairy suede, and heavy leather, both shoes build on the Air Max 1’s classic design origins and sports aesthetic for an updated and modern take on this iconic and timeless model.

The ‘London’ sneaker channels the city’s kinetic energy, and its varied mix of subcultures and style tribes, paying quiet homage to its instantly recognisable architecture through embroidery on the side and heel panels. A sharp triangle, a perfect circle, and a topaz squiggle allude to The Shard, the London Eye, and the River Thames that runs through the heart of the city respectively, creating an abstractly interpreted trio of symbolism. The colourway – alternating shades of smoke greys with subtle pops of teal – further nods to the inherent juxtapositions of the city, a grey concrete canvas brought to life by its vibrant counterculture, whilst also referencing its often overcast skies and concrete, brutalist buildings.

The 'Amsterdam' sneaker - the pack’s other release - boasts the same level of craftmanship and attention to detail. Inspired by the charming canals, bridges, and iconic brick buildings that come to mind when talking about the Dutch City of Sin. Wrapped in dusty reds, soft browns and peach hues with pops of khaki, the Amsterdam Air Max 1’s muted colourway is complimented perfectly by the luxurious and tactile materials used in the shoe’s design. Suede, heavy tumbled leather, and nubuck acknowledge the city’s brown cafes, brick buildings, and pebbled roads, with the contrasting dark green swoosh a nod to the colour of the traditional canal house doors and window frames. Just as the heel of the ‘London’ shoe is embroidered with the River Thames, the back panel here sees a map of Amsterdam’s well-known canals stitched in as part of the design. The attention to detail continues on the lateral side panels, which see the city’s famous XXX coat of arms lifted from the Amsterdam flag and embroidered onto the shoe in a pop-colour red on the soft upper – perhaps as homage to the city’s most famous district.

The Nike Air Max 1 ‘City Pack’ will be available to purchase through SEVENSTORE Launches.

NEW BRAND: A.P.C.

Fri, 03 Apr 2020 00:00:00 GMT

“At a dinner party, they will look perfect, but if it’s a promise they can’t fulfil in everyday life, it’s really sad.” – a touching statement from Jean Touitou and a one that resonates into the ethos behind his Parisian brand - A.P.C.

Founded in 1987, A.P.C. or Atelier de production et Creation (French for “Studio of Production and Creation”) is a French ready-to-wear brand led by Tunisian designer, Jean Touitou. The initial idea of the brand was set when Jean lost his luggage en route to Barcelona, wanting to buy new underwear and jeans but everything was so badly washed. He then decided to make jeans, a central focus to the A.P.C. collection.

Raised to appreciate the simple, well-made things, Touitou’s upbringing inspired his minimalistic aesthetic. As an adult he quickly learned about fashion and business working as a designer for a number of brands but after the Barcelona ordeal, he tracked down some fine Raw Japanese denim and set his own path.

A.P.C. was a title that came later, it was firstly introduced into the market under ‘HIVER 1987’ and was solely focused for males. It soon became apparent that it was not only males attracted to the minimal, simple designs the brand possessed and soon after, collections turned unisex with a focus on both, men and women. This didn’t differ focus away from functional, quality garments that have been so prevalent from the start.

Originally the focus went on denim, particularly for their use of Japanese selvedge denim. A range of different shades and fits bring this raw denim to light – rigid and dry, it’s designed to be broken in, making it personal to the individual. To complete the fit, A.P.C. doesn’t look to trends, keeping an emphasis on what is essential for today with high quality basics that will stand the test of time or simple aesthetics that will stay close forever. It is about minimalistic, ageless fits that are deeply considered through the importance of both, production and creation.

A.P.C. isn’t luxury fashion, nor does it attempt to be. It is served as a strong contrast to the bold and outspoken streetwear sector and a mainstay of a wardrobe through time and function. Firmly cemented into understated design, A.P.C. have dipped their toes into different aspects of design and further into collaborations. Before Yeezy, there was a Kanye West collaboration, broadening Kanye’s first designs for the fashion world and a progressive outlook on the core designs behind the brand. This collaboration was just one in a long history of projects orchestrated by A.P.C., as they have since moved forward working with Kid Cudi, Brain Dead and Carhartt to name a few.

Where high-end fashion tends to plod on investigating new trends, taking steps in every direction, A.P.C. stay adrift of the limelight and keep a persistent focus on what is true to them; functionality, consistency and quality.

Shop the latest A.P.C. collection online now.

Shop the latest A.P.C. collection online now.

adidas Originals X Pharrell Williams 'March Madness'

Thurs, 02 Apr 2020 00:00:00 GMT

adidas Originals and long-time adidas collaborator Pharrell Williams combine forces with an assortment of classic three-striped silhouettes.

The “March Madness” collection offers up the best of the Originals output with a touch of finesse from Williams. The focus is on the Stan Smith, Continental 80 and the Nizza Hi that take the limelight of this collection. Arriving in an all-beige ‘Ecru Tint’, the classic sneaker reworks bring a premium materiality to their shape adorning the ever-present adidas branding throughout.

This complimenting range of sneakers come with brightly coloured laces, tying into the technicolour feel that Pharrell Williams brings to all his collaborative efforts.

Shop the collection online from 6 APR 20.

The NORTH FACE BLACK SERIES: MANUFACTURED FOR THE MOUNTAINS, REDESIGNED FOR THE STREETS

Weds, 01 Apr 2020 00:00:00 GMT

The North Face have revived their Black Series collection for Spring/Summer 2020.

The North Face Black Series from SEVENSTORE on Vimeo.

Taking on the season in an innovative, forward-thinking way, The North Face have taken archival garments and inspirations from past collections to create new, reimagined outtakes of shapes that make the brand so iconic. A focus was deeply threaded in the working of a new material. Breathable and waterproof, the Futurelight fabric has been crafted to take on the brand’s mountaineering heritage distilled through familiar silhouettes.

The Black Series continues to challenge the conventions of outdoor wear, pushing new ideas to the very best of design while re-instating the fundamentals of industrialism and urban exploration. Notable pieces from the collection include a full length ripstop coat for premium fabrication and functionality, matched with high-performance technical pants.

Refined in unparalleled protection from the surroundings, functional features bring forward The North Face’s elevated vision and seek out the brand’s pioneering versatility, invention and attitude.

Shop the collection online now.

SEVENSTORE’s Guide to Self-Isolation

Weds, 01 Apr 2020 00:00:00 GMT

It is a strange and unfamiliar time we are going through. While some people still have to work, others may have a lot of spare time on their hands to do almost anything, well anything in the confines of your own home. Keeping yourself busy is key and of course it may well be challenging but certain things may give clarity, making the days indoors well worth it. Take the time you might not get otherwise to divulge, listen, read, watch and most importantly, learn. Here is SEVENSTORE’s tips on how to self-isolate.

WHAT TO WATCH
Tiger King (Netflix)

To coincide with the madness this world has sprung on us in recent months is Netflix Original – Tiger King. A serving of seven episodes, this true crime documentary follows Joe Exotic, a self-described “gay-gun-carrying redneck with a mullet” who has accumulated one of the largest collections of wild cats in the US. Subtitled “Murder, Mayhem and Madness”, the series follows Exotic, his peers and his enemies into further revelations and his attempts as a Tiger loving good guy finally gets away from him.

WHAT TO LISTEN TO
The Dave Chang Show

A weekly podcast that comes from Dave Chang. Besides being the founder of the Momofuku restaurants, an author and the creator/host of Netflix’s ‘Ugly Delicious’, Dave Chang is also a fan of sports, art, film and music. Dave invites guests to talk through though-provoking ideas, inspirations, successes, fames and identities from all areas. This week his latest podcast pays respects to Floyd Cardoz, the importance of protecting vendors in the COVID-19 crisis as well as an insider’s world of food; from learning, creating and sharing new ideas.

WHAT TO READ
The New Order, The Face and A Magazine Curated By.

As Covid-19 dominates the headlines and more people self-isolate, the usual scroll through social media or the TV guide is beginning to dry up. Book sales have leapt across the country as readers find they have extra time on their hands, with bookshops reporting a significant rise in the sales of novels and classic fiction. SEVENSTORE recommends a daily dose of fashion and culture-based magazines such as The New Order, The Face and A Magazine Curated By placing interest on a whole load of areas including photography, culture and style.

WHO TO FOLLOW
Samuel Pearce, The Culture PDX and Original Shift.

While all of this is important for isolation, we all know that social media and screen time is only going to be on the up from last week. Why not take this opportunity to follow some people well worth that time?

SEVENSTORE recommends Samuel Pearce (s_j_pearce) - a sneaker designer for New Balance. His Instagram focuses on his mammoth collection of New Balance sneakers, designs and the intricate stories that make this footwear brand an interesting aspect of anybody’s wardrobe.

The Culture PDX is a vintage Nike archive and boutique that dedicates its posts to the early days of ACG, Nike Basketball and outdoor based brands. It is a curation of Nike's history with past, present and future product and an insight into the different streams Nike has flowed through since its inception.

Original Shift is based on culture, news and media. A combination of meticuliously picked images to sit within stories, ideas and features on a wide range of topics. Footballers, actors, musicians and subcultures are at the heart of an image diary ladened with knowledge. A story, thought or idea that can be passed on once isolation is over.

HOW TO STAY ACTIVE
Running & Home Workouts

It seems there’s an inevitability that Covid-19 will be keeping the majority of us indoors for longer than anticipated. While it is a time to listen, read and watch it’s also hugely beneficial for anyone’s state of mind to exercise, more specifically – running and home workouts. Like all runners, the short-term experience of finishing sets your mind right for the rest of the day, gets you out of the house and is undoubtedly good for your health. If you’re staying that extra-bit safe, home workouts are the answer for you.

Sports brands have come up with a selection of speciality running sneakers to help you gather the pace, a firm favourite of SEVENSTORE’s comes in the form of the adidas 4D Run – a cushioning revolution. Take each day as it comes, but home workouts and running will clear your mind. Just don’t stay outside for too long…

ISOLATION PLAYLIST

Something we can all do and probably should do in this time is listen to music. Artists are coming together with social media for live sessions and special Q&A’s, so that is something to get involved with, but if you’re working from home, music will help you adjust to that new work space and keep focus intact. An eclectic mix from Donna Summer to Crystal Waters’ Gypsy Woman should keep moods positive and upbeat.

ADIDAS CITY SERIES: HAMBURG

Fri, 27 Mar 2020 00:00:00 GMT

adidas’ City Series collection sits apart from the rest; not merely a collection of trainers, but the backbone of a movement which has been immortalised in British culture for the last century.

The result stems from “Casual” fashion. Largely generated in the North West, particularly Liverpool - this was the breathing ground for generations of football fans travelling around Europe cladded in adidas. While doing so, opportunity would arise for them to obtain rare and unique trainers abroad - an obsession which resonated with so many and continues to do so today. The fascination was born out of the love of sportswear in the late 1970’s with this came the rise of adidas. Continental football teams like German giants Bayern Munich associated with adidas and those in Britain followed suit. People would begin to not only wear adidas trainers, but match with tee’s and accessories in a casual, non-sporting environment. This alone became a phenomenon in British youth culture and a dominant fixture in wardrobes of many.

Taking name from the German inspiration, the Hamburg was originally released by adidas in 1982, adorning classic suede uppers and gold foil branding, it was introduced in a time where home shopping was all the rage. Noting this, SEVESNTORE have transported back in time where television programmes and devoted shopping were deemed cutting-edge, much like the trainer itself.

A glimpse into the past within a modern outtake focuses on the introduction of the new, re-introduced Hamburg. Much like the original, its inspiration is drawn from the German port city, decked in a rich indigo suede upper, classic three-stripe branding, and a milky durable sole unit. Perfect for a boss Saturday at the match…

The adidas Hamburg is available in-store and online now.

ADIDAS ORIGINALS PRESENT SUPERSTAN: SEAMLESS SYNERGY OF ICONIC MODELS

Thurs, 26 Mar 2020 00:00:00 GMT

Adidas Originals Presents Superstar: Seamless Synergy Of Iconic Models from SEVENSTORE on Vimeo.

adidas bring two icons together for the release of the Superstan. A fusion of Stan Smith’s signature sneaker and the classic Superstar together in the OG Stan Smith colourway.

Presented by Stan Smith himself in a short film, the sneaker is decorated in a white leather upper with colour snaps of green and rounded off with the signature Superstar toe-cap.

Available in-store and online from 31 MAR 20.

DR Martens x BEAMS Babylon

Weds, 25 Mar 2020 00:00:00 GMT

The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.

Dr. Martens have joined forces with Beams and Babylon for the 1460 Remastered collaboration. Marking 60 years of rebellion and pushing boundaries, celebrating they’re shared ethos for music and alternative subcultures.
For the third collaboration, two world-renowned creative platforms have remastered the brands most iconic silhouette. Babylon – Founded in 2015, Garrett Stevenson and Lee Spielman’s LA-based brand Babylon is a throwback to classic, fearless branding, putting their own signature spin on nostalgic imagery from the past.

The pioneers of modern minimalism. Beams’ goal is to become a culture shop that creates culture through the product it sells. They provide value that transcends material satisfaction by sharing the context behind a product, such as details on the time and background of its origin. Previously, collaborations with Japanese lifestyle brand Beams have been clean and minimalistic but by throwing the hardcore-skate stylings of LA label Babylon into the mix, they are exploring a shared punk heritage.

Taking a West Coast alternative skate aesthetic and clashing it through a futuristic Japanese lens, the 1460 boot was inspired by the rude boys of the 60s. The double stripe down the heel nods to the subculture’s iconic uniform braces. Updated in Beams’ unmistakable orange - a colour synonymous with the brand’s clean, minimalist, modern collections.
They’re marked by a triple-branded circle lace charm and embossed with ‘Chaos’ on the quarters - a Babylon slogan and nod to the clash of attitudes and eras that make up the boot. The same logo is partially hidden underneath the air-cushioned outsole. The 1460s are finished with a triple-branded sock liner to reinforce the three brands’ shared DNA, and arrive in bespoke packaging that commemorates Dr. Martens 60th anniversary.

Launching online 8:00 AM 28 MAR 20

YEEZY BOOST 380 MIST

Fri, 20 Mar 2020 00:00:00 GMT

adidas continue their collaboration with Kanye West to produce the YEEZY BOOST 380 Mist. The YEEZY BOOST 380 Mist features an upper composed of multi- toned re-engineered Primeknit in a sock-like construction, providing a snug yet adaptable fit. The translucent monofilament window is woven into the upper, adding visual interest and breathability. A re-engineered full-length BOOST midsole elevates the cushioning experience, offering optimal comfort where consumers need it most. The herringbone rubber outsole offers unique design cues and improved traction.

Available to purchase on SEVENSTORE launches. Our store will not stock this product.

adidas ZX8000 ‘Kirschblutenallee’ Pack

Fri, 20 Mar 2020 00:00:00 GMT

In 1990 the people of Japan came together to share the historic tradition of Hanami/Yozakura with the newly united German nation. Raising over €1 million through public donations, the Asahi Sakura Campaign resulted in the planting of 9000 trees in Berlin. Still standing proud today, the city’s TV-Asahi-Kirschblutenallee, or Cherry Blossom Alley, serves as a poignant memento of the shared connection between the two nations.

30 years on from this seminal campaign, adidas Originals celebrates cultural exchange with the ZX8000 Kirschblutenallee Pack.

For centuries the Japanese tradition of Hanami has welcomed the fresh bloom of Cherry Blossoms in Spring. In modern day Japan, the festival serves as an opportunity for friends to gather together on picnic mats to reflect and appreciate the unmatched beauty of Sakura - Cherry Blossoms. Sharing food, drinks, and songs, friends and family come together to celebrate the beauty of nature and in the process foster a powerful sense of community. As day fades to night, the festival continues, this time under the moniker of Yozakura

In celebration of the culturally transcendent power of the tradition, adidas Originals has crafted two custom colourways of the iconic ZX8000 silhouette. Accentuating the understated beauty of Cherry Blossoms, the Hanami inspired colourway is made up in tonal pink with red hits throughout.

Meanwhile, the Yozakura colourway perfectly encapsulates the festival’s move from day to night through a tonal grey palette and pink hits. Both colourways come replete with Tokyo and Berlin lace jewels, Sakura graphics on the tongue tab, picnic mat inspired insoles, and an extra set of laces.

Launching online 8:00 AM 28 MAR 20

Editorial

CEMENTED IN LEGACY: NEW BALANCE AND THE 992 WITH SAM PEARCE

Cemented in legacy: New Balance and the 992 with Sam Pearce

First of all, can you introduce yourself and what you do?

People in the sneaker industry have a deep connection with sneakers throughout their early life, was there something that specifically made you want to become a footwear designer?

What attracted you to such a big brand like New Balance?

As a young designer entering New Balance – how did you manage the pressure of working with such a prestigious brand early on in your career?

It is well documented that you have an extensive New Balance collection, have you always been a collector and fan of the brand? Or has this been ignited by working at New Balance?

New Balance has always been huge, but most recently models like the 990, 991 and the 992 have become hugely popular, why do you think this is?

It has been documented that you were part of the team to re-instate the 992 through New Balance’s American team, what was your initial drive to get this sneaker back out into the market and what sort of challenges did you face?

Why do you think the New Balance 992 has transcended from its early days go to runner to becoming such a prominent sneaker in contemporary fashion and sneaker culture?

This is obviously the first re-release since 2006 and constantly been a hit in the U.S and worldwide. Never available in the U.K market place. Do you think the appetite for the release was ever evident and realised? & will the demand ever be truly fulfilled?

Out of every New Balance silhouette, which is your favourite and why?

As of late, New Balance have been re-introducing classic styles to the market. Would there be any sneaker from New Balance you would like to see re-introduced?

What are your thoughts on modern sneaker culture and collaborations that have been so dominant in recent years?

If you could have designed any shoe, New Balance or not, what would it have been and why?

Sneaker innovation is always moving forward with new textures, materials and creativity. Does the ever-growing question of sustainability have an effect on the way you design sneakers?

What is the best piece of advice/lesson you have taken from your from experiences as a footwear designer?

What does your current sneaker rotation look like?

Besides footwear and sport, what else gets your creativity flowing?

Do you have anybody or brand you’d love to collaborate with in the future?

How do you see the future of footwear?

NEW IN: OFF-WHITE C/O VIRGIL ABLOH

ADIDAS ORIGINALS BY CRAIG GREEN

THE FISH MARKET HEROES

WHAT WE'RE LISTENING TO: A.P.C. JEAN TOUITOU PLAYLIST VOL. 2

STEPH F MORRIS' HYPERREALISTIC APPROACH

YEEZY QNTM BARIUM

ADIDAS ORIGINALS ZX 10000 C 'YELLOW TINT'

LJMU: A SHOWCASE OF STUDENT PROJECTS

STUSSY SUMMER 2020 COLLECTION

PUNK COLLIDES WITH NEW WAVE: DR. MARTENS X PLEASURES

JORDAN THROUGH THE 90'S: IT'S GOTTA BE THE SHOES!

REVISITING FRANKFURT'S SCARCITY W/GARY ASPDEN

THE AUTUMN/WINTER 20 PREVIEW

SUMMER SHADES

WHAT WE'RE LISTENING TO: THE LAST DANCE PLAYLIST

HOW CARHARTT BUILT THE OUTSIDER'S TRADE UNION

SHORTS FOR ALL OCCASIONS

CREATING A CATALOGUE OF CULTURE W/ TRAINER SPOTTING

THE 1460 REMASTERED: DR. MARTENS X UNDERCOVER

RICK OWENS DRKSHDW SS20 TAKES ON THE CULTURAL DIVIDE

BRINGING THE SENSIBILITY OF FASHION TO THE OUTDOOR WORLD W/ AND WANDER

CONVERSE TRI PANEL RENEW PACK

SHADES OF YELLOW

WHAT WE'RE LISTENING TO: NTS X BRAIN DEAD RADIO

CONVERSE X FEAR OF GOD: CRAFT MEETS UTILITY

NEW IN: RAF SIMONS 'YOUR OWN PRIVATE ANTWERP'

SUBVERTING THE NORM WITH ARIES' SOFIA PRANTERA

THE ART OF DENIM

YEEZY 500 HIGH TYRIAN

NEW IN: NEEDLES NEPENTHES

CELEBRATING THE ORDINARY: BRITISH CULTURE ARCHIVE

NIKE AIR ZOOM SPIRIDON CAGE 2

NEW BRAND: VISVIM

SEVEN WAYS WITH GRAPHICS

SEVENSTORE PLAYLIST W/ DMSR

HOME COMFORTS

CONVERSE X GOLF LE FLEUR GIANNO RETURNS FOR SPRING

CONVERSE PRESENT: THE DECADES PACK

SALOMON: PERFORMANCE AND FUNCTION

NIKE AIR MAX 1 'CITY PACK'

NEW BRAND: A.P.C.

adidas Originals X Pharrell Williams 'March Madness'

The NORTH FACE BLACK SERIES: MANUFACTURED FOR THE MOUNTAINS, REDESIGNED FOR THE STREETS

SEVENSTORE’s Guide to Self-Isolation

ADIDAS CITY SERIES: HAMBURG

ADIDAS ORIGINALS PRESENT SUPERSTAN: SEAMLESS SYNERGY OF ICONIC MODELS

DR Martens x BEAMS Babylon

YEEZY BOOST 380 MIST

adidas ZX8000 ‘Kirschblutenallee’ Pack

Cemented in legacy:
New Balance and the 992 with Sam Pearce