The exponential rise of Alexandra Hackett’s presence in the fashion-tech industry came from a viral sensation that many designers hope for. And, it was an uncomplicated black dungaree meets a utilitarian boiler suit branded with a bold swoosh which gained the attention of Hypebeasts and streetwear blogs in 2017. The unique garment consequently conjured one question: “When did Nike make dungarees?”. 
Though some people assumed the rather innovative tech piece was something out of a Nike archive, it came to much surprise that it was one of a kind, impressively constructed out of Nike duffle bags by Hackett herself. It was at this point, that Hackett’s Studio ALCH label was eagerly sought after for one off garments. 

As her well known alias, Mini Swoosh, would suggest, she has an obvious affinity for Nike. Channelling the brand’s iconic swoosh into reconstructed boiler suits and gilets, which made their way to the stages of rappers, Kendrick Lamar and Skepta. The regeneration of Nike clothes by Hackett found the sportswear brand inadvertently tapping into a new fashion realm. Following her rising popularity in the scene, she was dubbed a Revolutionair by the brand, where she, along with 12 other creatives were selected to take part in the Vote Forward campaign. Hackett created a hybrid sneaker which became highly indicative of her design vision for Studio ALCH- personal, technical and unafraid of boundaries. 
While deconstructed Nike apparel has always played a large part in the Studio ALCH identity, it wasn’t her impetus for label. In fact, it came from Hackett’s fascination with fabrics and how innovative processes can reduce waste in the industry. During her Revolutionair documentary video she set out her aim, “I just want to be remembered for questioning: what is a textile? what is fabrication? questioning everything.” 

Since then she has been questioning the ways of fashion with Studio ALCH through seasonal menswear collections. Her first full collection debuted at London Fashion Week: Men’s SS20, housed in Nike’s 1948 space. As far as a premiere collection goes, this one encapsulated everything Studio ALCH was about. A crossover of technical components upon fashion garments resulting in a futuristic utilitarian look. Modelled on a collective of young creatives, the show seemed to represent an authoritarian voice on what young individuals should be wearing in the upcoming season. Faceted with Nike and Patta, the show gained respect and understanding of how sports brands can be incorporated in fashion. 
In the latest Studio ALCH collection, Hackett continues to play with elements of techwear. utility vests, thermal long sleeves and track pants styled with smarter blazers and shirts for multi-functional looks. As well as the staple Studio ALCH neon green, mellow shades of blue and green cut through the charcoal black base layers. The new introduction of print and pattern on items showed a progression to Hackett’s fabric exploration, and like collections before, the textile design is set to influence streetwear trends in the forthcoming season. In true Studio ALCH style, the looks were finished off with a pairing of the reintroduced Nike Shox showing updated ways to style the noughties sneaker. 

Shop the latest Studio ALCH collection instore and online now.