PUNK COLLIDES WITH NEW WAVE: DR. MARTENS X PLEASURES
Dr Martens x Pleasures 1460 from SEVENSTORE on Vimeo.
Sixty years have passed since the first 1460 boot rolled off the production line and to celebrate, Dr. Martens have partnered with 12 brands, labels and designers for 12 one-off collaborations. The next instalment of such collaborations, sees Dr. Martens re-unite with Pleasures for a celebration of music, heritage and alternative subculture.
Staying true to the past and present of Pleasures’ style, the collaboration fuses raw, resounding energy of Punk Rock with the glossy, modernistic feel of New Wave. A collision of not only two brands – but a fusion of genres. The merging of subcultures that have helped shape both Pleasure and Dr. Martens.
Reimaging the timeless 1460 silhouette, the boot is made up of two clashing materials – the polished patent of New Wave and the smooth side of a fundamental Dr. Martens classic. “PLEASURES NOW” is branded down the heel strip with the inclusion of dual laces and hook eyelets arriving in bespoke packaging that commemorates the Dr. Martens 60th anniversary.