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Coming soon, POSTAL SS19
Dundee based, Virgil Abloh approved POSTAL release their SS19 t-shirt collection including a capsule exclusive to SEVENSTORE.com
Founder Nelroy’s brand draws from his life experiences in and around Dundee, his retail surroundings at Manifesto, and fellow scots in the creative scene: conversations with house DJ Jasper James inspires the tight collection of embroidered slogans and graphics.
Returning lines like ‘Last night I dreamt somebody loved me’ sit alongside minimal, abstract plays on the POSTAL name and skull motifs – tonal embroidery in the new collection bring a sense of irony to the slogan tee, with profound sentiment blending into the background, giving the basic tee a visually subtle but philosophical upgrade.
POSTAL have built a strong relationship with SEVENSTORE through last season’s sell-out collection of t-shirts, and through a shared ethos of community-driven creative collaboration.
SEVENSTORE - headed up by Buying Director Mark Macdonald - has a bricks and mortar store opening in Liverpool’s Baltic Triangle in the spring and is founded on the concept of fashion, technology and community; with a tech-led modular retail space and exhibition floor to showcase talent from emerging talent to global brands across music, fashion and tech.
‘One of SEVENSTORE’s pillars is to support emerging talent that bring through new communities and POSTAL are embedded in this culture. Nelroy cross-references multiple genres when drawing inspiration for each release and he produces product that we sell out in minutes. Each run is made in limited quantities and the DNA of the brand is to always move forward - it’s refreshing to see such a young brand be so focussed on their end goal. POSTAL is a big part of SEVENSTORE’S plans going forward’ – Mark Macdonald, Buying Director, SEVENSTORE.
Launching online at SEVENSTORE.com on 11th April at 11am, the exclusive collection includes the sell-out ‘double take’ tee in red, white and blue with tonal stitching, alongside other cuffed long-sleeved tees featuring the POSTAL logo and a skull motif.